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MMS and WIM Technology and Business

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Text, (streaming) sound, images, video, table, charts,animation, ... I.e., greetingcards, weather report, stock quotes etc. 'store-and-forward', not real time. ... – PowerPoint PPT presentation

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Title: MMS and WIM Technology and Business


1
MMS and WIM Technology and Business
  • T-109.551, Telecommunications Business II

2
Wireless Messaging History
  • SMS - first Dec 1992, PC-mobile, Vodafone, UK.
    terminalwireless netSMSC. store and forward.
    2G.
  • EMS - simple audio,pic,animation. not popular.
  • MMS rich audio,video,pic,streaming. 2.5G, 3G.

3
Introduction to WIM (1)
  • Desktop IM 100million registered, 50million
    regular users. big potential for wireless IM.
  • ICQ, Yahoo!, MSN, AOL messengers -desktop
  • client-server model. Mobile-mobile,
    mobile-desktop.
  • Presence, buddy list, file sharing, group.
  • Text, audio, (maybe video).
  • Two standards Wireless Village, Jabber.
  • WIM clients built-in, downloadable
  • Standards started for both wireless and desktop

4
Introduction to WIM (2)
5
Introduction to MMS (1)
  • Text, (streaming) sound, images, video, table,
    charts,animation,
  • Multimedia presentation based timeline.
  • I.e., greetingcards, weather report, stock quotes
    etc.
  • store-and-forward, not real time.

6
Introduction to MMS (2)
7
Introduction to MMS (3)
8
Comparison of MMS and SMS
  • both messaging store-and-forward, not real time.
  • MMS not size-limited, SMS 160 char
  • MMS rich message(video,audio..) SMS pure text
  • MMS personalized profile(when,how send MMS).
    SMS no profile
  • MMS 2.5G, 3G. SMS 2G2.5G, also 3G if like.
  • MMS need storage(large). SMS not a problem due
    to small size.
  • MMSC complicated, many elements from different
    vendors. SMSC simple, monolithic
  • MMS data channel SMS signalling channel

9
MMS Messaging Architecture (1)
MMSS
MMS Terminal A
MMS Server
MMSM
MMS Proxy Relay
MMS Terminal B
MMSR
MMS Terminal C
E
L
Legacy Wireless Messaging Systems
Email Server
10
MMS Messaging Architecture (2)
  • MMS Terminal send, receive, render or create,
    modify MM.
  • MMS Proxy Relay interact with MMS terminal,
    route MM to target network, send notification to
    receiver, communicate with MMS Server.
  • MMS Server storage. Can combined with MMS Proxy
    Relay.
  • MMSM interface between client Proxy Relay
    MMSR and MMSS not defined yet.

11
MMS Messaging Architecture (3)
  • With legacy messaging system(i.e. SMS) interface
    not defined yet MM filtered out or get a SMS
    with URL pointing to MM.
  • With email system send MM to Email server,
    receive MM from Email server, fetch MM from Email
    server.

12
MMS Messaging Architecture (4)
  • Interface between mobile handset and MMS proxy
    relay
  • WAP gateway provides HTTP and PUSH services.
  • WSP (Wireless Service Protocol) as transport
    layer between client and WAP gateway.
  • SMIL (Synchornized Multimedia Intergration
    Language) or WML (Wireless Markup Language) as
    Presentation layer.
  • WAP gateway encapsulate MM as HTTP to proxy relay
  • WAP gateway decapsulate traffic from proxy relay
    to MMS client.

13
WIM System Architecture (1)
  • CSP Client Server Protocol. Provides access to
    WV server for clients.
  • CLP Command Line Protocol. Access to WV server
    for Old mobile terminal.
  • SSP Server to Server Protocol. Communicate
    within WV servers.
  • SMCNP Server Mobile Core Network Protocol.
    Access to Mobile Core Network to get Presence
    info and service capability for WV server.
  • CLI Client Command Line Interface Client. Text
    message for i.e., old phone.
  • WV Embedded Client embedded client in terminal.
    Text, video, picture, audio messages.

14
WIM System Architecture (2)
15
WIM System Architecture (3)
  • Service Elements
  • Presence Service Element
  • Instant Messaging Service Element
  • Group Service Element
  • Content Service Element
  • Service Access Point
  • Authentication Authorization
  • Service Discovery and Agreement
  • User Profile Management
  • Service Relay server-server communication
    routes all request response between servers via
    SSP

16
MMS Value Chain Pricing (1)
  • Infrastructure provider i.e., MMSC
  • Middleware provider application content
    adaption platform gateways. I.e., gateway
    between mobile and Internet.
  • Application provider composer, editor
  • Content service provider MM content, i.e.,
    picture, animation, audio
  • Operator mobile network, MMS transfer, billing

Infrastructure Middleware Application Content Service Provider Operator
15 about 5 about 1 about 0-35 7944
17
MMS Value Chain Pricing (2)
  • A MMS mustnt cost more than one postcard, 1
    Euro.
  • Lower price for entry, increase price for high
    value content.
  • Keep pricing SIMPLE!

18
MMS Value Chain Pricing (3)
19
MMS Market Expection (1)
Source ARC Group Mobile Services Application
Industry Survey 2002
  • SMS big success. Expecting SMS user shift to
    MMS.
  • According to ARC, more 40 traffic is messaging.
  • By 2006, in Europe, 250 Million MMS user.
  • Need MMS capable mobilephone, new mobilephone
    expect MMS to boost itself. Chick-egg problem.
  • 3G will motivate the usage of MMS.

Europe subscriber.
20
MMS Market Expection (2)
Handset Penetration (Source Mobilestreams)
  • Mobilestream MMS handset market grow smoothly,
    mass market wont reach before 2004.
  • Very easy to start
  • Lot of contentapplication
  • Be Fun!
  • Fast response reliable.
  • Reasonable price!
  • Support early phones.

21
MMS Market Expection (3)
MMS operators (Source ICM NMA and Global
Mobile/GSMA)
22
Conclusion
  • MMS WIM startup phase.
  • Mass market not reached.
  • MMS and WIM content are not rich enough simple
    picture, audio only
  • MMS infrastructure not completely ready.
  • MMS and WIM capable mobile terminal not many,
    functions not enough.
  • Bandwidth limit more complicated MMS WIM
    application, need 3G.
  • But, WIM MMS will Succeed step by step, need
    about 2-4 years.

23
MMS Capable Mobilephones
24
References
  • 1 Arcgroup.com, Multimedia Messaging Services,
    December 2002, lthttp//www.arcgroup.com/homepage.n
    sf/tag/mmsgt
  • 2 Eduardo Gonzalez, European Multimedia
    Messaging Services Market (MMS),
    2001,lthttp//www.frost.com/prod/brochures.nsf/474f
    dcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256
    c5d0059cfef/FILE/MMS20Virtual20Brochure.ppsgt
  • 3 iBilt Technologies Ltd., GPRS A NEW HORIZON,
    2002, lthttp//www.ibilttechnologies.com/mms.pdfgt
  • 4 Ingo Potthof, Multimedia Messaging
    Service(MMS) New Business Opportunities for the
    Mobile Industry, November 6th 2002,
    lthttp//www.telecom2002.co.il/presentations/Ingo2
    0Potthof.pptgt
  • 5 Kimmo Kullervo Pekkola, Market Introduction
    of A Mobile Data Service Description of The
    Value Network, May 24, 2002.
  • 6 Kobi Marenko, Partnership as a key success
    factor in the MMS market, 2002,
    lthttp//www.telecom2002.co.il/presentations/Kobi2
    0Marenko.pptgt
  • 7 LogicaCMG, LogicaCMG powers KPN Mobiles
    provision of multimedia messaging services (MMS),
    March 24, 2003, lthttp//www.logica.com/company_inf
    o/news/press_releases/press_releases.asp?displayd
    etailid658gt
  • 8 Logica, The essential guide to Multimedia
    Messaging, lthttp//www.logica.com/pdf/telecom/Mmsg
    uide.pdfgt
  • 9 MessageVine, MessageVine IM Server,
    lthttp//www.messagevine.com/products/instant_messa
    ging.htmgt
  • 10 Mobileinfo, Technology Logica and Mapflow
    Demo First Wireless MMS Location Services,
    Feburary 2002, lthttp//www.mobileinfo.com/News_200
    2/Issue08/Logica_Mapflow.htmgt
  • 11 MobileMMS.com, MMS Devices,
    lthttp//www.mobilemms.com/devices.aspgt
  • 12 MobileMMS.com, MMS FAQ, lthttp//www.mobilemms
    .com/mmsfaq.aspgt
  • 13 MobileMMS.com, MMS Applications  Content
    Sample, April 2003,lthttp//www.mobilemms.com/sampl
    e_mmsapps.aspgt
  • 14 Mobile Streams Ltd, NEXT MESSAGING An
    introduction to SMS, EMS and MMS. September 13,
    2001. lthttp//www.mobilewhitepapers.com/pdf/messag
    ing.pdfgt
  • 15 Mobile Streams Ltd, Success 4 SMS White
    Paper, February 2001, lthttp//www.mobilewhitepaper
    s.com/pdf/SMS.PDFgt
  • 16 Roman Vichr, Tipstricks  Multimedia
    Messaging Service, September 2002,
    lthttp//www-106.ibm.com/developerworks/library/wi-
    tip25.html?dwzonewirelessgt
  • 17 WAP Forum. Wireless Application Protocol
    Multimedia Messaging Service Architecture
    Overview Specification. April 25, 2001,
    lthttp//www1.wapforum.org/tech/documents/WAP-205-M
    MSArchOverview-20010425-a.pdfgt
  • 18 Wireless Village, Wireless Village The
    Mobile IMPS Initiative, System Architecture Model
    Version 1.1, 2001, lthttp//www.openmobilealliance
    .org/wirelessvillage/docs/WV_Architecture_v1.1.pdf
    gt

25
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