MMS and WIM Technology and Business

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MMS and WIM Technology and Business

• T-109.551, Telecommunications Business II

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Wireless Messaging History

• SMS - first Dec 1992, PC-mobile, Vodafone, UK.
  terminalwireless netSMSC. store and forward.
  2G.
• EMS - simple audio,pic,animation. not popular.
• MMS rich audio,video,pic,streaming. 2.5G, 3G.

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Introduction to WIM (1)

• Desktop IM 100million registered, 50million
  regular users. big potential for wireless IM.
• ICQ, Yahoo!, MSN, AOL messengers -desktop
• client-server model. Mobile-mobile,
  mobile-desktop.
• Presence, buddy list, file sharing, group.
• Text, audio, (maybe video).
• Two standards Wireless Village, Jabber.
• WIM clients built-in, downloadable
• Standards started for both wireless and desktop

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Introduction to WIM (2)
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Introduction to MMS (1)

• Text, (streaming) sound, images, video, table,
  charts,animation,
• Multimedia presentation based timeline.
• I.e., greetingcards, weather report, stock quotes
  etc.
• store-and-forward, not real time.

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Introduction to MMS (2)
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Introduction to MMS (3)
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Comparison of MMS and SMS

• both messaging store-and-forward, not real time.
• MMS not size-limited, SMS 160 char
• MMS rich message(video,audio..) SMS pure text
• MMS personalized profile(when,how send MMS).
  SMS no profile
• MMS 2.5G, 3G. SMS 2G2.5G, also 3G if like.
• MMS need storage(large). SMS not a problem due
  to small size.
• MMSC complicated, many elements from different
  vendors. SMSC simple, monolithic
• MMS data channel SMS signalling channel

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MMS Messaging Architecture (1)
MMSS
MMS Terminal A
MMS Server
MMSM
MMS Proxy Relay
MMS Terminal B
MMSR
MMS Terminal C
E
L
Legacy Wireless Messaging Systems
Email Server
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MMS Messaging Architecture (2)

• MMS Terminal send, receive, render or create,
  modify MM.
• MMS Proxy Relay interact with MMS terminal,
  route MM to target network, send notification to
  receiver, communicate with MMS Server.
• MMS Server storage. Can combined with MMS Proxy
  Relay.
• MMSM interface between client Proxy Relay
  MMSR and MMSS not defined yet.

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MMS Messaging Architecture (3)

• With legacy messaging system(i.e. SMS) interface
  not defined yet MM filtered out or get a SMS
  with URL pointing to MM.
• With email system send MM to Email server,
  receive MM from Email server, fetch MM from Email
  server.

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MMS Messaging Architecture (4)

• Interface between mobile handset and MMS proxy
  relay
• WAP gateway provides HTTP and PUSH services.
• WSP (Wireless Service Protocol) as transport
  layer between client and WAP gateway.
• SMIL (Synchornized Multimedia Intergration
  Language) or WML (Wireless Markup Language) as
  Presentation layer.
• WAP gateway encapsulate MM as HTTP to proxy relay
• WAP gateway decapsulate traffic from proxy relay
  to MMS client.

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WIM System Architecture (1)

• CSP Client Server Protocol. Provides access to
  WV server for clients.
• CLP Command Line Protocol. Access to WV server
  for Old mobile terminal.
• SSP Server to Server Protocol. Communicate
  within WV servers.
• SMCNP Server Mobile Core Network Protocol.
  Access to Mobile Core Network to get Presence
  info and service capability for WV server.
• CLI Client Command Line Interface Client. Text
  message for i.e., old phone.
• WV Embedded Client embedded client in terminal.
  Text, video, picture, audio messages.

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WIM System Architecture (2)
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WIM System Architecture (3)

• Service Elements
• Presence Service Element
• Instant Messaging Service Element
• Group Service Element
• Content Service Element
• Service Access Point
• Authentication Authorization
• Service Discovery and Agreement
• User Profile Management
• Service Relay server-server communication
  routes all request response between servers via
  SSP

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MMS Value Chain Pricing (1)

• Infrastructure provider i.e., MMSC
• Middleware provider application content
  adaption platform gateways. I.e., gateway
  between mobile and Internet.
• Application provider composer, editor
• Content service provider MM content, i.e.,
  picture, animation, audio
• Operator mobile network, MMS transfer, billing

Infrastructure Middleware Application Content Service Provider Operator
15 about 5 about 1 about 0-35 7944
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MMS Value Chain Pricing (2)

• A MMS mustnt cost more than one postcard, 1
  Euro.
• Lower price for entry, increase price for high
  value content.
• Keep pricing SIMPLE!

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MMS Value Chain Pricing (3)
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MMS Market Expection (1)
Source ARC Group Mobile Services Application
Industry Survey 2002

• SMS big success. Expecting SMS user shift to
  MMS.
• According to ARC, more 40 traffic is messaging.
• By 2006, in Europe, 250 Million MMS user.
• Need MMS capable mobilephone, new mobilephone
  expect MMS to boost itself. Chick-egg problem.
• 3G will motivate the usage of MMS.

Europe subscriber.
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MMS Market Expection (2)
Handset Penetration (Source Mobilestreams)

• Mobilestream MMS handset market grow smoothly,
  mass market wont reach before 2004.
• Very easy to start
• Lot of contentapplication
• Be Fun!
• Fast response reliable.
• Reasonable price!
• Support early phones.

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MMS Market Expection (3)
MMS operators (Source ICM NMA and Global
Mobile/GSMA)
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Conclusion

• MMS WIM startup phase.
• Mass market not reached.
• MMS and WIM content are not rich enough simple
  picture, audio only
• MMS infrastructure not completely ready.
• MMS and WIM capable mobile terminal not many,
  functions not enough.
• Bandwidth limit more complicated MMS WIM
  application, need 3G.
• But, WIM MMS will Succeed step by step, need
  about 2-4 years.

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MMS Capable Mobilephones
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References

• 1 Arcgroup.com, Multimedia Messaging Services,
  December 2002, lthttp//www.arcgroup.com/homepage.n
  sf/tag/mmsgt
• 2 Eduardo Gonzalez, European Multimedia
  Messaging Services Market (MMS),
  2001,lthttp//www.frost.com/prod/brochures.nsf/474f
  dcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256
  c5d0059cfef/FILE/MMS20Virtual20Brochure.ppsgt
• 3 iBilt Technologies Ltd., GPRS A NEW HORIZON,
  2002, lthttp//www.ibilttechnologies.com/mms.pdfgt
• 4 Ingo Potthof, Multimedia Messaging
  Service(MMS) New Business Opportunities for the
  Mobile Industry, November 6th 2002,
  lthttp//www.telecom2002.co.il/presentations/Ingo2
  0Potthof.pptgt
• 5 Kimmo Kullervo Pekkola, Market Introduction
  of A Mobile Data Service Description of The
  Value Network, May 24, 2002.
• 6 Kobi Marenko, Partnership as a key success
  factor in the MMS market, 2002,
  lthttp//www.telecom2002.co.il/presentations/Kobi2
  0Marenko.pptgt
• 7 LogicaCMG, LogicaCMG powers KPN Mobiles
  provision of multimedia messaging services (MMS),
  March 24, 2003, lthttp//www.logica.com/company_inf
  o/news/press_releases/press_releases.asp?displayd
  etailid658gt
• 8 Logica, The essential guide to Multimedia
  Messaging, lthttp//www.logica.com/pdf/telecom/Mmsg
  uide.pdfgt
• 9 MessageVine, MessageVine IM Server,
  lthttp//www.messagevine.com/products/instant_messa
  ging.htmgt
• 10 Mobileinfo, Technology Logica and Mapflow
  Demo First Wireless MMS Location Services,
  Feburary 2002, lthttp//www.mobileinfo.com/News_200
  2/Issue08/Logica_Mapflow.htmgt
• 11 MobileMMS.com, MMS Devices,
  lthttp//www.mobilemms.com/devices.aspgt
• 12 MobileMMS.com, MMS FAQ, lthttp//www.mobilemms
  .com/mmsfaq.aspgt
• 13 MobileMMS.com, MMS Applications  Content
  Sample, April 2003,lthttp//www.mobilemms.com/sampl
  e_mmsapps.aspgt
• 14 Mobile Streams Ltd, NEXT MESSAGING An
  introduction to SMS, EMS and MMS. September 13,
  2001. lthttp//www.mobilewhitepapers.com/pdf/messag
  ing.pdfgt
• 15 Mobile Streams Ltd, Success 4 SMS White
  Paper, February 2001, lthttp//www.mobilewhitepaper
  s.com/pdf/SMS.PDFgt
• 16 Roman Vichr, Tipstricks  Multimedia
  Messaging Service, September 2002,
  lthttp//www-106.ibm.com/developerworks/library/wi-
  tip25.html?dwzonewirelessgt
• 17 WAP Forum. Wireless Application Protocol
  Multimedia Messaging Service Architecture
  Overview Specification. April 25, 2001,
  lthttp//www1.wapforum.org/tech/documents/WAP-205-M
  MSArchOverview-20010425-a.pdfgt
• 18 Wireless Village, Wireless Village The
  Mobile IMPS Initiative, System Architecture Model
  Version 1.1, 2001, lthttp//www.openmobilealliance
  .org/wirelessvillage/docs/WV_Architecture_v1.1.pdf
  gt

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• Thank for Listening