Presentation of the eBusiness project of the Business Unit Paper - PowerPoint PPT Presentation

Loading...

PPT – Presentation of the eBusiness project of the Business Unit Paper PowerPoint presentation | free to download - id: bf9ad-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Presentation of the eBusiness project of the Business Unit Paper

Description:

Global eCommerce Coordination Business Group Specialty Products ... 20. Our Screensaver for take-away: The art to make fine paper ... – PowerPoint PPT presentation

Number of Views:112
Avg rating:3.0/5.0
Slides: 21
Provided by: exgs
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Presentation of the eBusiness project of the Business Unit Paper


1
Presentation of the eBusiness project of
the Business Unit Paper
Jürgen Hackenbroich Global eCommerce Coordination
Business Group Specialty Products Juergen.Hackenbr
oich.jh_at_Bayer-AG.de
2
SolutionsforPaper.com - The global online home
for the paper industry
3
Business Unit Paper - part of Bayers Business
Group Specialty Products
Health Care Agriculture Polymers
Chemicals
Pharmaceutical
Fine Chemicals
Crop Protection
Plastics
Specialty Prod.
Diagnostics
Animal Health
Rubber
Polymer Additives
Paper
Consumer Care
Polyurethanes
H R
Ion Exch. Resins
Textile Auxiliaries
H.C. Starck
Coatings Col.
Material Protection
Leather
Fibers
Wolff Walsrode
EC
4
Key facts 1999
5
eStrategy Approach
Run
  • Implement and host
  • Technical implementation
  • Run and host

Build
  • Conceptual design of the To-Be eCommerce
    services
  • Information
  • Communication
  • Transaction/Interaction
  • Prepare for the implementation of targeted
    eCommerce models and services

Think
  • Determine the eStrategy
  • eBusiness opportunity assessment
  • Identification of the To-Be eCommerce portfolio
    and services
  • eAlliancies / eMarketplaces / own Portal
  • High level business case
  • Key enablers

Plan Do Review
The internet year has three months, therefore the
project builds on continuous learning through
creating a recurring plan.
6
eBusiness trends within the paper
chemicals industry
  • Intermediaries are stealing value from
    traditional distributors
  • Papermartuk.co.uk offers paper products to the
    end customer markets, thus eliminating
    traditional wholesalers and their margins.
    Founding members are StoraEnso, UPM Kymmene,
    Haindl, Contract Paper,
  • Traditional competitors are forming eAlliances
  • Hercules and its 13 partners (e.g. Eastman
    Chemical, Rohm and Haas, Solutia, Occidental
    Chemical, Sunoco Chemicals, etc.) founded a
    global, internet-based B2B marketplace called
    Enerva. The main purpose of this website is the
    optimisation of relationships of joint ventures
    and the integration of supply chain processes
  • New marketplaces offer value added services to
    the industry
  • PrintBid.com offers automated requests for quotes
  • PaperExchange.com offers credit and logistics
    facilities
  • Pulpandpaper.net has strategic alliances with
    publishers and news services worldwide to supply
    industry information

7
Competitive position assessment
8
The focus areas cover the realization of 4
eBusiness models
9
32 services will form the basis for the initial
website personalizing core target groups
10
Website channel system - Services
11
Business Center
personalized area
unpersonalized area
eC
area for registered customer
area for non-registered customer
Product Catalogue
Direct Ordering
eC
Request for quote
Online Ordering Center
Shopping basket
Login / logoff
login
Fill in form sheet
R/3
eC
Articles already purchased from our customers
including price information etc.
My Catalogue
Product Catalogue
Catalogue
select
eC
Shop. basket
Shopping basket
RfQ
R/3
R/3
will be realized with standard BAPI
eC
Create Inquiry
Create Order
Create Inquiry
transaction
generate e-mail
Order entry
R/3
R/3
R/3
R/3
History
Inquiry List
Offer List
Order List
Contract List
list
Tracking
R/3
R/3
R/3
eC
eC
eC
eC
Customer Data
Terms Conditions
Agencies Sales reps.
Service Analysis
Agencies
Accounts
Documents
CRM
display
12
Transactional services
13
IT infrastructure
User Frontend eC Application
Middleware Backend
ATP / Pricing and order entry (synchronous data
exchange)
Realtime Data Warehouse (asynchronous data
exchange)
Domino and Application Server
browser
Web- Server
Backend systems R/3 ISV RW
  • User Management
  • Personalisation
  • Transactions
  • Content Management
  • (Imperia)

Marketplace Customer system Supplier System
14
Design Principles
  • Image/Distinctive Brand Positioning
  • Create a Bayer BU Paper Brandworld with
    consideration of the Bayer Corporate Design
  • Image promotion of Bayer by development of a UCP
    (Unique Content Proposition)
  • Topicality
  • A degree of topicality and user-friendliness that
    is as high as possible
  • Easy updating and maintenance of the site by
    integrating a very user-friendly editorial system
  • Provide a modular expandable basis for future
    online projects
  • Use the latest, trend-setting techniques
  • Service
  • Exploit the internet as a service and advertising
    platform
  • Dynamic database solution for easily locating
    product and service information
  • A transparent and intuitive navigation
  • Clearly highlight the interactive and
    communication functions
  • Integrate eBusiness and eCommerce solutions into
    the online marketing channel to simplify
    transactions and improve operational efficiency

15
Website - structure, navigation, design
16
myWebsite Principle
Personalised Channel Systems
Content Configurator Principle
  • Sales
  • Purchasing
  • Research
  • Production
  • Process Engineering

Characteristics
  • The content configurator draws together content
    appropriate to identified target groups
  • It increases the appearance of a specialised
    website tailored to a target groups direct needs
    (Quick to define and adjust to keep relevance)
  • Users can move swiftly from the tailored site to
    the general view for other occasional needs (Fast
    access to frequently used information no loss of
    overall richness of site)
  • Monitoring reports will identify who is
    interested in what on the site, without the users
    having to identify themselves or type in
    information

Personalised Web site
17
Overview project timeline
Go live
2000
March
April
May
June
July
August
September
October
Think
Build
Test/Run
  • Determine the eStrategy for the BU PAP
  • eBusiness opportunity assessment
  • To-Be eCommerce portfolio and services
  • High level business case (Focus investments in
    hard, middle, software)
  • Key enablers
  • Conceptual design of the To-Be eCommerce
    services
  • Information
  • Communication
  • Transaction/Interaction
  • Prepare for the implementation of targeted
    eCommerce models and services
  • Implement and host
  • Technical implementation
  • Run and host

18
Next steps Global roll out assuring identical
Look Feel worldwide
19
Corporate log in (dot.com) - Go regional
20
Our Screensaver for take-away The art to make
fine paper
About PowerShow.com