Library 2'0

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Library 2.0 July 2009 Inbar Yasur
www.hipusit.info
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• What I will cover
• Library 2.0
• Mashups
• Podcasts
• Ask a Librarian tools
• Facebook
• Twitter

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Library 2.0 the Web generations library

• Rethinking everything
• Library 2.0 is a state of mind
• Building Web 2.0 services
• 24/7 access
• Web everywhere
• Portable devices
• Social tools
• User-contributed content
• Data mashups
• Perpetual beta

• Re-designing library space
• Computer-friendly
• More space for people, less space for library
  stacks
• Moving books to storage
• Group use
• Gaming/entertainment spaces
• Food drink allowed

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• Building the New Library
• Creating new service environments that are
  dynamic in content, social activity
• and interaction
• Constantly updating and re-evaluating library
  services
• Establishing virtual and physical environment to
  enhance library services and making them
  attractive to both existing clients and others
• Creating new knowledge through interactive,
  responsive systems

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Building the New Library
Source
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Know Your Customers
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Know Your Customers www.dlib.indiana.edu/.../sprin
g2009/Refinding_DLBB_Spring2009.ppt
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Know Your Customers www.dlib.indiana.edu/.../sprin
g2009/Refinding_DLBB_Spring2009.ppt
identify trends in the way people currently
interact with information using their mobile
phones
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Facebook Librarians at Gelman University Yyour
librarian is your friend campaign. Many of
our librarians provide library instruction in the
context of the freshman writing program at GW,
all students are required to take a UW20 class
before graduating so this campaign was seen as
a way for librarians and students to keep in
touch after the semester ended.
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Facebook Librarians at Gelman University your
librarian is your friend campaign. To create
this campaign, most of the reference and
instruction librarians created Facebook profiles,
and mentioned them to their students during
instruction sessions. Promotional materials,
including posters and the bookmark were created
and distributed throughout the library. A
story appeared in the student newspaper as a
result of this campaign, and some librarians
reported being friended by students but
these interactions were limited at best. This
lead us to wonder are students really
interested in using Facebook to connect with the
library?
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Facebook Librarians at Gelman University your
librarian is your friend campaign.
What role does Facebook place in the lives of GW
students? and How can the library use Facebook
to connect with our students?

• Three phases
• Review of profiles and observation of student
  activity on
• Facebook
• Survey of GW students
• Semi-structured interviews with Facebook users

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Facebook Librarians at Gelman
University Student Facebook.
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Facebook Librarians at Gelman
University Student Facebook.
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Facebook Librarians at Gelman
University Student Facebook.
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Facebook Librarians at Gelman
University Student Facebook.
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Facebook Librarians at Gelman University
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Facebook Librarians at Gelman University
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Web survey
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• Web survey
• Developed short web survey
• Linked from library home page
• Sent out link via University newsletter /
  Faculty web sites etc.

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• Web survey

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Blogs
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• What is a blog?
• A weblog (or blog) is a format for publishing
  content on the web. Blogs are, quite simply,
  web-based logs of information that have the
  following features in common
• content that is organized in reverse
  chronological order, with the most recent entry
  appearing at the top of the Web page
• a date and timestamp to indicate when the
  content was published to the blog
• archives that are automatically generated by the
  blog software

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• Blogs in Libraries

A list of academic library blogs
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• Blogs in Libraries

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• Why blogs?
• Why should I care about blogs?
• Millions of people are blogging and more are
  reading blogs
• Blogs are a quick and easy way to publish to the
  web without knowing HTML programming or waiting
  on a webmaster to post information for you.
• They are simple to create and maintain. As an
  added bonus your readers can subscribe to your
  blog so that you dont even need to alert people
  when you add new content!

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• Why Blogs?
• Blogs are ideal for current awareness, news items
  and commentary.
• They can be fairly informal and can handle text,
  hyperlinks, photos, videos and other multimedia
  files
• Examples of academic library blogsGeorgia State
  University LibrarySciTech Library NewsGov Docs
  on the BayouLakehead University - Orillia Campus
  Library

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Blogs for librarians Examples of blogs that may
be of interest to information desk
staffAssociation of College Research
Libraries blogThe Kept-Up Academic
LibrarianConfessions of a Science
LibrarianInformation Literacy Weblog
Librarians Matters
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• How To Write a Blog - Blogging Software
• There are 2 types of blogging software tools
• Hosted blogs allow users to sign up for an
  account and a free blog. The company providing
  the software usually takes care of everything for
  you, and all you have to do is choose a name for
  your blog and write! http//www.blogger.com/
• Installed blogging services provide you with
  software that you can download to your Web
  server. Installed software tends to be more
  powerful and gives you more control over the
  functionality and look feel of your blog.
  Wordpress

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RSS
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• RSS
• RDF Site Summary
• Really Simple Syndication
• Rich Site Summary
• Web Feeds

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RSS A good way to understand RSS feeds is to
think about them as magazine subscriptions
rather than having to frequently visit the
newsstand to check for a new issue of your
favorite magazine, you can just subscribe to it
and sit back wait for the new issues to come to
you. RSS works the same way. If your favorite
website publishes an RSS feed, you dont have to
keep visiting it to find fresh content you can
just subscribe to the RSS feed and wait for that
fresh content to come to you. Unlike magazine
subscriptions, RSS is free!
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RSS Aggregators RSS aggregators are applications
that read RSS feeds. An aggregator will take an
RSS feed and convert all that coding into
something that is readable, with a defined title,
formatting, and hypertext links that you can
click on. The other important feature of an
aggregator is the built-in update function that
checks the feeds youve subscribed to for fresh,
new content. If new content is found, your
aggregator delivers that to you.
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• RSS Aggregators Different Types
• Desktop software applications that required
  downloading and installation on a computer.
• Web-based online aggregators live on the web
  and require users to set up a username and
  password to access them. To access a web-based
  aggregator, you go to the site, login, and read
  your feeds online. Their advantage is that you
  can access them from multiple computers (home,
  work, service desks, etc.). Bloglines, Google
  Reader.
• Browser-based the latest versions of many
  browsers (like Firefox and Internet Explorer 7)
  include the ability to subscribe to and read RSS
  feeds right in the browser.

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• RSS - how does it work, exactly?
• If a website publishes a feed, it is usually
  indicated on the site in at least one of the
  following ways
• a hyperlinked orange icon (three examples are
  included at the beginning of this post)
• a link called RSS or XML or Subscribe (or
  some variation thereof)
• Most often, when you want to subscribe to a feed,
  you have to right-click the link to the feed
  (which, again, can be indicated by either an
  orange icon or a text link), select Copy Link
  Location or Copy Shortcut, and add the link to
  your aggregator.

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• RSS and Libraries?
• Teach students faculty how to use the RSS feed
  functionality in Primo and other databases to
  receive updates on their research topics
• Subscribe to blogs related to your work or your
  interests
• convenient way to update subscribers and
  encourage visits to site

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  ageHomePageenDisplayviewenDispWhatone

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• "?????" ???? ?????? ?? ????? ???? ??????? ?????
  ?-RSS ?? ????.
• http//www1.sviva.gov.il/RssFeed/Rss/FirstPage.asp
  x

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Mashup
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Mashups Popularity
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What is a Mashup?
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Top Mashup Tags
All Time
Last 14 days
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Mashup Example
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iGoogle
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iGoogle
http//code.google.com/intl/en/apis/gadgets/index.
html
Build your library catalog gadget
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Online Teaching - Podcasting
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What is a podcast?
a digital recording of a radio broadcast or
similar program, made available on the Internet
for downloading to a personal audio player.
- New Oxford American Dictionary
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What is a podcast?
A podcast is distinguished from other
digital-media formats by its ability to be
syndicated, subscribed to, and downloaded
automatically when new content is added.
Wikipedia
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Podcast Trend
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Podcasting in Libraries
Making sure our library services were provided to
all customers, whether in person or at a
distance and providing learning anytime, anyplace
"libraries need to be where people are, rather
than expecting them to come to us.
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Podcasting in Libraries

• library instruction, including orientation
• walking tours
• lectures
• entertainment-type podcasts such as
• promotion
• marketing
• book reviews
• news and events

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Podcasting in Libraries
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Podcasting in Libraries
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Podcasting in Libraries
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Podcasts in Libraries - Example

• InfoPeople
• http//homer.gsu.edu/blogs/library/
• UCOL Library Podcasts
• UC Santa Cruz
• Uncontrolled Vocabulary

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Podcasting Tolls

• Creation tools
• Audacity
• Publishing tools
• OurMedia
• iTunes
• Feedburner
• Podpress

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Recording Podcast in Libraries

• There are a number of devices and software you
  can use
• To record and edit podcast files simply and
  easily.
• You can get up and running very cheaply by
  downloading and
• installing Audacity. Open source software for a
  PC
• http//audacity.sourceforge.net/
• set of headphones with microphone
• LAME Encoder which allows you to export you
  files in MPS
• http//audacity.sourceforge.net/download/windows
  

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How to Podcast "The definitive step-by-step
guide on how to podcast without breaking the
bank." http//www.how-to-podcast-tutorial.com/00
-podcast-tutorial-four-ps.htm
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Capture Fox https//addons.mozilla.org/en-US/firef
ox/addon/8090
You can capture your screen and record your
voice to make screencasts (tutorials, e-lessons,
etc.).
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Instant Chat
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Ask a Librarian
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Online Chat Ask a Librarian
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Online Chat Ask a Librarian
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Online Chat Ask a Librarian
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Online Chat Ask a Librarian
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Online Chat Tinychat http//tinychat.com/
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• Online Chat Callme
• http//www.callme.co.il/

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SMS reference service
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• Reference By SMS
• 4,100,000,000 - number of mobile phone
  subscriptions in the world
• Over 60 of the people on earth have a mobile
  phone subscription service
• 90 of the worlds population will have access
  to a cell phone signal by the end of 2010
• 2,400,000,000 people use SMS (active users)
• 2.3 trillion text messages sent in 2008
• 1,200,000,000 people use email, so twice as many
  use text messages

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• Reference By SMS
• http//www.altarama.com.au/refxsms.htm
• Clients can use this service to contact the
  library no matter where they are - for example
  they can use it to ask for assistance at a
  library computer carousel, without having to
  relinquish the computer, or leave all their
  belongings unattended while they visit a
  reference desk.
• a solution that allows SMS questions to be
  handled as part of the everyday workflow of your
  library. No additional or new library procedures
  are required.

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Facebook
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• Facebook History
• http//www.librarything.com/tools
• 2004 begun by Harvard student Zuckerberg
• 2006 extended to anyone with email
• 2007 developers invited in
• Facebook applications took off

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• Facebook
• http//www.facebook.com/press/info.php?statistics
• A social utility that connects you with the
  people around you
• Online social network with more than 200 million
  users
• Targeting college students initially
• Average Facebook user is connected with 120
  other Facebook users (friends)
• 850 million photos added to Facebook each month
• 28 million links posted each month
• 25 million active user groups

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• Facebook
• http//www.facebook.com/press/info.php?statistics
• A social utility that connects you with the
  people around you
• Currently available in 40 languages (60
  additional in development)
• More than 30 million users update their statuses
  at least once each day
• Users spend 5 billion minutes of time on
  Facebook every day
• More than 8 million users become fans of Pages
  each day

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Facebooks growth in global audience numbers
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Facebook Use Cases Adults Teens
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• Facebook Different kinds of Users
• Profile
• Groups
• Pages

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• Facebook What are libraries doing there?
• Professional interest groups
• Libraries using Facebook Pages
• Librarians fan Facebook
• Outreach to users
• Facebook pages
• Library Applications
• Catalogue Database searches

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Library Facebook Apps As of March 2009,
approximately 60 public and academic libraries
offer Facebook Applications Typical Features
Catalog Search Article Database Search
Metasearch Library News Library Information
(hours, contact information)
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• Facebook How to measure success?
• Facebook stats
• Number of fans
• Wall postings

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Facebook Pages allow you to create a Profile for
a department or for a project. Instead of being a
friend of the page, Facebook members can become a
fan, which means they are automatically updated
when changes are made to the page. Information,
resources such as photos and video and Facebook
applications can be added to the page. In
addition tools have been added to Facebook which
may be of relevance to libraries, for example
tools which allow you to search COPAC or JSTOR in
Facebook are available, as well as various tools
that allow virtual bookshelves or resource lists
to be shared with others.
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Facebook application for searching their library
catalog http//www.facebook.com/apps/application.p
hp?id2538811407b
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Facebook application for searching their library
catalog http//www.facebook.com/apps/application.p
hp?id2538811407b
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Facebook application for searching their library
catalog http//www.facebook.com/apps/application.p
hp?id2538811407b
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Facebook - University of Warwick Library Link
Facebook members can become a fan, which means
they are automatically updated when changes are
made to the page.
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Facebook - University of Kingston Link
Group
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• Facebook at Academic Universities
• Aurora University Charles B. Phillips Library
• University of Winnipeg Library
• Duke University Law Library

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Facebook Applications (Apps) for
Libraries Facebook applications or apps can be
developed by third parties and are plug-in
extensions to the site that can interact with
users and access the information in their
profile. Example Facebook apps include the
ability to include your del.icio.us
(http//del.icio.us) bookmarks on your profile.
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Facebook Applications (Apps) for
Libraries http//www.facebook.com/ext/share.php?si
d51505091102hKriezu8cJ8-
Student developed application for finding people
in the Swem library
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Facebook Applications (Apps) for
Libraries http//swem.wm.edu/services/swemsignal/

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• Facebook in Libraries how popular are they?
• Facebook measures application popularity using a
  metric called Monthly Active Users - a monthly
  average of the number of people who are using the
  application
• Loughborough University Library most popular
• Library app 139 MAU
• Average Library app 15 MAU
• Causes most popular overall 25.7 million MAU

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Twitter
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Google Trends - Twitter
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What is Twitter ? http//www.youtube.com/watch?vd
dO9idmax0o

• Twitter is a web 2.0 application that allows for
  a dynamic, read-and-respond web experience.
• Twitter is a website located at www.twitter.com.
  The website is part micro-blog, and part
  messaging and updating. It restricts messages
  (tweets) to 140 characters.
• It allows for networks of users as well as for
  social networking.  

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What is Twitter ?

• Twitter is a free communication and social
  networking tool which allows you to convey short
  messages of up to 140 characters to your circle
  of friends via the Twitter website, SMS, email,
  IM, or other Twitter client. Messages appear not
  only within your profile on Twitter, but are sent
  to your community of followers who have signed up
  to receive your updates.
• Often referred to as microblogging,
• Librarians are using it to communicate at
  conferences and events and to keep up with
  developments in the field, and libraries have
  begun using it to promote their services.

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History of Twitter

• Twitter was created by Jack Dorsey and was
  founded in 2006.
• It was founded by Obvious in San Francisco,
  California.
• Twitter became successful and broke off from
  Obvious in May 2007.
• At this time Twitter became known as Twitter Inc.
  and experienced a great deal of growth in 2007

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History of Twitter

• Twitter was created by Jack Dorsey and was
  founded in 2006.
• It was founded by Obvious in San Francisco,
  California.
• Twitter became successful and broke off from
  Obvious in May 2007.
• At this time Twitter became known as Twitter Inc.
  and experienced a great deal of growth in 2007

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Twitter demographic

• 19 online adults ages 18 and 24 have ever used
  Twitter and its ilk
• 20 of online adults 25 to 34.
• 10 of 35 to 44 year olds
• 5 of 45 to 54 year olds using Twitter.
• 4 of 55-64 year olds
• 2 of those 65 and older use Twitter.
• From Twitter and status updating

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Twitter A Worldwide Application

• Twitter has 19,000,000 users worldwide.
• Twitter attracts organizations and individuals
  alike. Dell computer, for example, uses Twitter
  to advertise short term sales.
• 40 of Twitter users are from the United States,
  while the second highest population of Twitterers
  can be found in Japan.
• Twitter has 20,000 users in Israel

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Twitter for home and office

• By following Tweets you can easily keep
  up-to-date with anyone you choose.
• Other users of Twitter can add news organizations
  to their twitter feed, allowing for cell phone
  updates.
• Twitter can help colleagues begin to know each
  other on a personal level and help them become
  better acquainted. This may increase their
  ability to work together in the future.

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Twitter for Libraries

• Allows one to maintain contact with users or
  customers
• Direct personal contact with followers
• Twitter can be used to remind patrons about new
  books and other library happenings.
• Twitter can be used for a Question and Answer
  session between a librarian and any number of
  people.

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Library Twitter Accounts Libraries have also
begun to use Twitter. a complete list of Library
Twitter sites http//lindyjb.wordpress.com/2009/
01/10/libraries-on-twitter-updated-list/
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Dibner Library at the Faculty of Industrial
Engineering and Management http//ie.technion.ac.i
l/Lib/index.php
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• Dibner Library at the Faculty of Industrial
  Engineering and Management
• http//twitter.com/IE_Lib_Technion
• Universities have also begun to use Twitter to
  good purpose. a complete list
• Adams State College

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• Library Twitter Accounts
• Keeping in touch with librarian friends and
  colleagues. Find out what other schools and
  libraries are doing around the world. Twitter
  makes it easier to keep up with what others are
  up to and to share and collaborate on projects.
• Stay on top of the latest technologies. Even if
  you dont think Twitter has any applications that
  will work for you at the moment that doesnt mean
  it wont in the future. Staying on top of the
  latest technologies will give you a leg up and
  may make it easier in the long run to adapt them
  to your own purposes.
• Read the latest news. Many major news sites,
  like CNN and the BBC, have Twitter feeds. This
  makes it easy to just quickly check to keep up
  with news and find the latest information, a
  particularly relevant application for libraries.
• Get information on conferences. Some geekier
  conferences of interest to librarians have
  Twitter feeds that will allow you to keep up with
  registration deadlines, speakers and
  accommodations without having to visit the site
  itself all the time.

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• Library Twitter Accounts
• Have Q and A sessions. Thinking of making some
  changes to your library website or changing
  policies? You can get suggestions and opinions
  from patrons quickly and easily through Twitter.
  This can work with any kind of question and
  answer type situation and the possible uses are
  quite broad.
• Learn more about colleagues. Not sure about the
  new guy? See if he has a Twitter feed and read
  more about his life. Who knows, maybe you have
  more in common than you think. You could also do
  the same thing for authors, artists and writers
  you like as well if they have Twitter accounts.
• Use it as a notepad. Jot down great ideas
  anywhere through your Twitter account. If youre
  on your computer you can use it there, but
  Twitter is also accessible via a mobile device,
  making it easy to transfer the name of a book you
  saw on TV and to-dos for work to yourself.

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• Library Twitter Accounts
• Share references. Library patrons can get online
  help from librarians through a Twitter account.
  Patrons can send messages asking about specific
  materials and staff can get back to them when
  they have information. You could also use if for
  your own personal information sharing with
  friends and colleagues.
• Announce library programs. Launching a new
  software or having a book sale? Let the students
  and public know about it through your Twitter
  feed. Its a simple and easy way to get
  information out about any library.
• Update patrons on new materials. Got exciting
  new resources? Let those in your area know about
  them through a Twitter feed. Some libraries
  already using Twitter send out updates when they
  get in new books, though for larger libraries
  this might be impractical.
• Send alerts about requested materials. Patrons
  who have a Twitter account could opt to receive
  notices that their materials have arrived at the
  library via Twitter rather than on the phone or
  in the mail. Some people may prefer this method
  and its one simple way Twitter can be used in
  place of existing technologies.

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• Twitter Tools Mashups
• There are various services and applications
  designed to work with or enhance Twitter.
• They are designed with various goals
• to improve Twitter's functionality
• to make the service more accessible
• to allow users to send messages (called tweets)
  directly whilst others give users the ability to
  create more complex tweets which they then have
  to manually post through Twitter itself.
• Twitter Search
• Twitter on Facebook
• RSS to Twitter
• Twitter Firefox Plug-ins
• Twitter Firefox Add-ons
• Twitter Mashups from the Programmable Web
• Twitter Tools and Widgets

• More

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• Twitter Alternatives
• Jaiku
• Yappd
• Pownce
• Talker

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• Bibliography
• Five Steps to Effective Keyword Research
• Toward Academic Library 2.0
• Case Study 5Libraries and Facebook
• Practical uses for Web2.0 in your organization
• Widgets to the Rescue
• A Guide to Twitter in Libraries
• Twitter for Librarians The Ultimate Guide
• Putting Twitters World to Use
• Twitter and status updating

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Snipurl http//snipr.com/
Take the ugly long URLs all over the web and snip
them into a snipurl that is short, snippy,
secure, memorable, and easy to share.
http//snipr.com/pomegranate
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Thank you!