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Title:

Opening the Electronic Doors

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Blog. Email Newsletter. Facebook Users. Page. Page. Broadcast. Get 'fans' Message the group ... Radio: Hard to use one voice to reach all audiences. ... – PowerPoint PPT presentation

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Title: Opening the Electronic Doors


1
Opening the Electronic Doors
  • Stafford Kendall Principal, Covalent Logic

2
In The Long, Long Ago
  • Telephone
  • Telegraph
  • Tell-a-Friend
  • Television

3
Broadcast
  • Twitter
  • Facebook Pages
  • Blogs
  • Email Newsletters

4
Conversation
  • MySpace
  • Facebook Groups
  • LinkedIN
  • Blogs
  • Discussion Boards

5
Build It
  • Minimum
  • Share
  • Email to a Friend
  • Subscribe
  • Extras
  • Facebook Page
  • Facebook Group
  • Twitter

6
Share On Facebook
7
Subscribe
  • Dont require too much they will just lie.
  • Follow CAN-SPAM
  • Your Contact Info
  • Unsubscribe Link
  • Double Opt-in Recommended
  • Allow Self-Segmenting

8
Consider Social Networking
  • Facebook
  • Twitter
  • Blog
  • Email Newsletter

9
Facebook Users
10
Page
11
Page
  • Broadcast
  • Get fans
  • Message the group
  • Postings appear in fans News Feed
  • Update once a week minimum.
  • Message once a week maximum.

12
Group
13
Group
  • Conversation
  • Can be private
  • Posts do not appear in News Feed
  • Can message whole group
  • Have to let it go more than with a Page.

14
Causes
15
Causes
  • App to encourage action using overt viral
    networking and broadcast tools.
  • Adds donation portal to Page concept.
  • Once a week updating is a good pace.

16
Twitter
17
Twitter
  • Multiple feeds niche, niche, niche.
  • Write evergreen tweets before you start to help
    fill the void.
  • No necessary, required updating schedule, once a
    day is a good pace.

18
Theres Nothing New Under the Sun
  • Same rules of etiquette and grace apply.
  • Trust your instincts.
  • Listen before you speak.
  • Beg forgiveness, dont ask for permission.
    (unless youre mass emailing)

19
Online, You Should Still
  • Define the Target Audience
  • Create a Message
  • Distribute the Message
  • Assess the Campaign

20
Grow It
  • Invite by Email
  • Follow Up
  • In-Person
  • Seek Out Opinion Leaders
  • Nurture with Content
  • Make it Valuable
  • More Than Repurposed

21
Manage It
  • Make a daily weekly action plan.
  • Just like losing weight 10 minutes a day can
    make a difference.

22
Better than Other Media
  • Print Lots of space to add details
  • Radio Easy to record audio
  • Television Dont have to count seconds
  • Outdoor Simple messages simply work online.
  • Direct Mail Completely customizable
  • WOM Easy to share

23
All the Worst of Other Media
  • Print Rarely is the whole message read.
  • Radio Hard to use one voice to reach all
    audiences.
  • Television Still have to produce excellence, and
    keep their attention.
  • Outdoor Will they even glance at the message
    when they surf by?
  • Direct Mail Seems cheesy and uncaring.
  • WOM Easy to share a negative.

24
Let It Go
  • Start the Message and then let it go, let it
    grow, let it change, and build.

25
Support with Off-line
  • Print Earned Media
  • Radio Drive Time
  • Television Morning Shows
  • Direct Mail Postcards!
  • Web Site WordPress.com
  • Email Newsletters Constant Contact, My Emma.
  • Social Networking Facebook, Blogs, Twitter
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