Blog Marketing Strategies I Using Blogs for Marketing

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Blog Marketing Strategies IUsing Blogs for
Marketing
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Blog Trends and History

• 1997-1999 Blogger

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Blog Trends and History

• 1997-1999 Blogger
• 2001 9/11

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Blog Trends and History

• 1997-1999 Blogger
• 2001 9/11
• 2002 Political blogs and warblogs

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Blog Trends and History

• 1997-1999 Blogger
• 2001 9/11
• 2002 Political blogs and warblogs
• 2003-2004 Howard Dean

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Blog Trends and History

• 1997-1999 Blogger
• 2001 9/11
• 2002 Political blogs and warblogs
• 2003-2004 Howard Dean
• 2005 Blogging goes mainstream

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Blog Trends and History
G1 The Geek Generation (1998 2002) G2 The
Extrovert Generation (2003 2004) G3 The
Consumer Generation (2005 )
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10 Things to Consider Before You Blog

• Understand why you would want to use a blog
• Consider its core message
• Determine who is going to write it
• Determine if you have in-house talent
• Determine whether you are prepared to engage the
  conversation without controlling the
  communication
• Determine company blogging policy and establish
  posting guidelines
• Monitor what is being said about your company and
  your industry
• Decide on a blog platform
• Determine ways to market your blog
• Develop a plan to track statistics

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10 Strategic Benefits of Blogging

• Search engine marketing
• Direct communications
• Brand building
• Competitive differentiation
• Relational marketing
• Exploit the niches
• Media public relations
• Reputation management
• Position you as expert
• Intranet project management

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Defining and Understanding Your Audience
Determine the goal of your blog Define your
audience Determine your message
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SETTING GOALS FOR YOUR COMPANY BLOG

• Inform or educate the public and your current
  customers/constituents
• Provide customer service or help using a product
  or service
• Convey a sense of company personality and culture
• Entertain readers and customers

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David Chapman CEO, Fit Express
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SETTING GOALS FOR YOUR COMPANY BLOG

• Inform or educate the public and your current
  customers/constituents
• Provide customer service or help using a product
  or service
• Convey a sense of company personality and culture
• Entertain readers and customers
• Drive users to take action
• Encourage dialogue with current and potential
  customers

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Defining and Understanding Your Audience
Determine the goal of your blog Define your
audience Determine your message
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Fit Express Blog
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Defining and Understanding Your Audience
Determine the goal of your blog Define your
audience Determine your message
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StatCounter.com
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Checklist of Questions As You Analyze Data

• What pages are getting the most traffic?
• What pages do people leave from?
• What days and times are people reading the blog?
• What browser types or operating systems are
  visiting your blog?
• What sites are sending the most traffic?
• What search terms are readers using to find the
  site?
• Is traffic growing to the blog?

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Technorati
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Blogs As Part of the Marketing Mix
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Blogs as Powerful Linking Strategy

• Comments
• Trackbacks
• Blog posts
• Blogroll
• Permalink
• Blog post titles
• Relevant content

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Building Buzz with Bloggers Examining Marquis
PayBloggers Program.
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Measuring Effectiveness of Blogs
Search engines optimization ROI/Metrics PR Value
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Catalogs.com
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Facteon.com
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Measuring Effectiveness of Blogs
Search engines optimization ROI/Metrics PR Value
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Bluefly.com
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Measuring Effectiveness of Blogs
Search engines optimization ROI/Metrics PR Value
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Character Blogs
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Character Blogs