Cognitive Theories of Motivation

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Cognitive Theories of Motivation

• McClellands Achievement Motivation
• motive to achieve
• motive to avoid failure
• Dwecks Performance vs Learning Goals
• entity theory of intelligence
• incremental theory of intelligence
• mastery vs helpless pattern
• effort vs ability feedback

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• Banduras Self-Efficacy
• actual competencies or skills
• personal estimates of competence
• origins of judgements of self-efficacy
• actual enactive experience
• vicarious experience (comparison with others)
• persuasory (others confidence or doubt)
• emotive (physiological state)

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Implications

• Persuade by pointing out past success
• Help build analogies
• Give effort feedback
• Praise specific skills
• Help develop realistic internal attributions
• Help understand the difference between changeable
  vs unchangeable controllable vs
  uncontrollable attributions\

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