Love in the Sky London

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(No Transcript)
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28th March 2009 _at_ The Gherkin

• The motto of Love in the Sky is to promote
  local and international interdisciplinary
  artistic talent and to create synergies and
  network opportunities for both artists and
  sponsors of the arts in the most iconic and
  privileged buildings in world.

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• Love in the Sky - London is the first part of
  this project, which intends to bring innovative
  art/fashion/design/music concepts into iconic
  buildings around the world under the common theme
  of Love. In this particular occasion the chosen
  city is London, the chosen building is Fosters
  Swiss Re building the Gherkin.

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The Art

• Love in the Sky is a creation of award-winning
  composer and sound artist Toni Castells, who will
  perform his new ground-breaking interactive
  performance in this opening event. Luxury
  lingerie designer Nichole de Carle and artist
  Baccara Smart will also showcase their work at
  the event, always under the underlying theme of
  the night, LOVE.
• The artists involved in Love in the Sky will
  undertake a series of workshops in the run up to
  the event, workshops lead by leading figures in
  the art/music/fashion worlds in which their
  showcase ideas will be nurtured, discussed and
  developed as a group, exploring LOVE as a
  creative energy and as the object of creative
  activity.

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The Music

• Toni Castells is a one-time classical musician
  based in London whos debut studio album,
  Unharmed, reached the iTunes Top 20 charts in
  November 2007. A successful worldwide release
  followed and now Toni is selling music to over 15
  different countries establishing and ever growing
  world-wide fanbase.
• Tonis bespoke live performance are contemporary
  operas in celebration of LOVE where music, poetry
  and visuals intertwine to creat a unique and
  moving live experience. Influenced by artists
  such as Björk, Sigur Rós, Kraftwerk and Radiohead
  amongst others, Toni merges a string quartet and
  a soprano with electric guitars and distorted
  beats, while angelical voices hover on top of the
  dense and captivating sonic and visual landscape.

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The Music
Toni Castells performing in Spain Sept 08
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The Fashion

• The Luxury brand Nichole de Carle is continuously
  featured on Fashion TV. Together Nichole de Carle
  and FTV have staged impressive catwalk shows at
  the Cannes Film Festival and the Miami Beach Polo
  World Cup, to mention a few. The brand has also
  made a presence in Italy showing alongside labels
  such as Just Cavalli and La Perla.
• In 2008 Nichole de Carle hand crafted luxury
  lingerie will be available in New York, Paris,
  Dubai, Beijing, Melbourne, Tokyo, Moscow and of
  course London.
• Nichole de Carle is endorsed by the Ethical
  Fashion Forum and Global Cool. Nichole also works
  with the charity Trade Plus Aid.

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The Fashion
Nichole de Carles Da Vinci Collection
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The Art

• Baccara Smart is the heiress to one of the most
  respected circus families in the world, the smart
  family. Billy Smarts Circus, established in
  1946, became one of the most successful circus in
  the world.
• Baccara is an artist whos art is
  multimedia-based including painting, photography
  and performance, in which she portrays her
  personal interpretation of her family history
  with the circus.
• Baccara regularly exhibits in art galleries in
  London and the US and has won several awards. Her
  film Be a Clown, Make Em Laugh was nominated
  for the Riverun Film Festival in the US in 2007.

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The Art
Baccara Smarts Trapeze, 2006
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Target Audience

• The target audience for the event is, on the one
  hand, high-profile individuals from the banking,
  financial and corporate sectors. On the other
  hand the event will bring together some of the
  leading figures from the contemporary
  music/art/fashion world.
• Love in the Sky wants to act as a catalyst that
  brings together this hand-picked selected
  audience under the same roof, the unique glass
  canopy of the Gherkin in this first event, with
  the ultimate goal to set the perfect scenario for
  the creation of unique networks and synergies
  between the art and the corporate worlds.

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The Sponsors

• Love in the Sky confirmed sponsors

4030, owner of the Gherkin, has already become a
sponsor of Love in the Sky together with the
Lottery Fund and the Catalan Institute for the
Cultural Industries.
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The Sponsors

• The Love in the Sky team is looking for further
  sponsors that would like to be associated with
  the brand Love in the Sky. Sponsors might find
  such events as an opportunity to push their
  brand, to establish new business connections,
  add value to their brand and will also be able to
  bring their best clients/guests to such exciting
  event.
• Love in the Sky is set to become a worldwide
  franchise with the concept being developed in
  cities like Shanghai, Barcelona and New York. As
  a result it would be desirable that the sponsors
  for Love in the Sky shared also a global vision
  and had interests at an international level in
  order to be associated with the Love in the Sky
  in the long term.

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Contact Details

• Please dont hesitate to contact us if you
  require any further information.
• You can reach us via email on gherkin_at_tonicastells
  .com or on the following phone number 44 7811
  950 038
• The Love in the Sky team looks forward to
  hearing from you.