Return on Investment: A Paradigm Shift for Personal Coaching

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Return on Investment A Paradigm Shift for
Personal Coaching
International Coach Academy
www.icoachacademy.com
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Presenter Authors

• Presenter Author
• Bronwyn Bowery-Ireland MBA,
• International Coach Academy, Australia
• Co Author
• Deb Verhoeven PhD
• Royal Melbourne Institute of Technology,
• Australia

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Summary

• Business Executive coaching using ROI models to
  assess the value of coaching
• Is this a good qualitative and quantitative
  measure?
• Bringing about a new model - Value of Investment
  with Return on Investment
• How would this model work in Life/Personal
  coaching?

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Limitations of ROI

• Costly
• Emphasis is on cost only
• Designed to measure training so does this apply
  to coaching?
• Used to measure the effectiveness of the coaching
  only, not the coach or the client
• Needs to be supported through out the
  organisation
• Can it be applied to Personal coaching?

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ROI Models

• Two models Kirkpatrick, Donald L.(1976)
  Phillips, Jack J. (2003)
• Kirkpatricks Model four Levels
• Reaction
• Learning
• Job Behaviour
• Results

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Phillips Model of ROI

• Phillips Model Five levels
• Reaction and Planned Action
• Learning
• Application and Implementation
• Business Impact
• Return on Investment

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BCR ROI

• Benefits /Costs Ratio (BCR)
• BCR Program Benefits
• Program Costs
• ROI () Net Program Benefits X 100
• Program Costs

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ROI VOI for Personal Coaching?

• Do these two models support Personal Coaching?
• Who benefits from ROI? Coach / Client
• What do we measure and how do we measure it?
• Is ROI the way forward for Personal coaching?

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The Paradigm Shift

• Evaluating clients - before as well as after
  coaching
• Coaches recognising the value in measuring what
  they do
• Clients recognising the importance of measuring
  the impact of learning on behaviour or a personal
  goal.
• Recognising the emphasis ROI places on the impact
  of learning
• Going beyond ROI to VOI - measuring and
  understanding the value of learning

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References

• van Adelsberg, David Trolley, Edward A. (1999),
  Running Training Like a Business Delivering
  Unmistakable Value, Berrett-Koehler Publishers,
  Inc, San Francisco.
• Craig, R.L. (1976), Evaluation of Training,
  Training and Development Handbook, 2nd Ed.,
  McGraw-Hill, pp 18.1-18.27
• DeSimone, R.L., Werner, JgtMgt Harris, DgtMgt
  (2003). Evaluating HRD Programs, Human resource
  development, Mason, South-Western, pp. 225-265.

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References

• O'Neill, Mary Beth, (2005) "An ROI Method for
  Executive Coaching Have the Client Convince the
  Coach of the Return on Investment", International
  Journal of Coaching in Organizations, Vol. Three,
  pp.39-47.
• Otto Laske, Can Evidence Based Coaching Increase
  ROI? International Journal of Evidence Based
  Coaching and Mentoring, Vol. 2, No. 2, Autumn
  2004 pp 41-53

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References

• Jack Philips, Accountability in Human Resource
  Management (Gulf Professional Publishing Company,
  1996).
• Phillips, Jack J. (2003), Return on Investment,
  2nd Edition, Butterworth Heinemann, USA.

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