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The Business Plan Your roadmap to success

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Discuss the Importance of the Plan. See Some Basic Tips in Writing a Plan ... 123 Main Street. Anytown, ME 04112 (501) 123-4567 (501) 123-8901 Fax ... John Fisher, CEO ... – PowerPoint PPT presentation

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Title: The Business Plan Your roadmap to success


1
The Business PlanYour roadmap to success
2
What Well Do Today
  • Review Major Business Plan Sections
  • Discuss the Importance of the Plan
  • See Some Basic Tips in Writing a Plan
  • Consider Next Steps

3
What is a Business Plan?
  • A Business Plan Indicates
  • Why the company exits
  • What the founder intends to achieve
  • How the company will succeed.

4
Multiple Objectives
  • A Business Plan is a Sales Tool
  • Investors
  • Customers
  • Employees
  • A Business Plan is a Management Tool
  • Direction
  • Benchmarks

5
Multiple Objectives
  • A Business Plan is a Legal Document
  • Legal boilerplate
  • Risk disclosure
  • A Business Plan is a Financing Tool
  • Financing Amounts
  • Security Types

6
What Should be Included?
  • Cover Page
  • Table of Contents
  • Executive Summary
  • Company Description
  • Market Analysis
  • Industry Analysis
  • Strategic Plan
  • Marketing Plan
  • Operations Plan
  • Organization Plan
  • Growth Plan and Potential Risks
  • Financial Plan
  • Appendices

7
The Cover Page
  • Your cover page should have the words
    Business Plan and should include
  • The business name
  • Your name
  • Contact information
  • Confidentiality statement

BUSINESS PLAN FINESTKIND SEAFOOD, INC. 123
Main Street Anytown, ME 04112 (501)
123-4567 (501) 123-8901 Fax finestseafood_at_aol.com
Copy____ of____copies John
Fisher, CEO This business plan contains
information that is not to be shared, copied,
disclosed or otherwise compromised without the
consent of Finestkind Seafood, Inc.
8
Executive Summary - key
  • Brief description of the business
  • Products/services benefits they provide
  • Overview of target market competition
  • Overview of the business strategy
  • Summary of financial prospects
  • Amount of money needed how used

9
Business Description
  • The vision and core values
  • The business concept
  • Purpose
  • Unique benefits
  • Primary customers
  • Business model

10
Market Analysis
  • Market Description
  • Market Trends
  • Target Market
  • Primary market
  • Customer profile
  • Demographics
  • Psychographics

11
Industry Analysis
  • Industry description
  • Industry status and trends
  • Direct competitors
  • Industry product differentiation
  • Industry technology
  • Entry Barriers

12
Strategic Plan
  • Strategic objectives
  • Strategic resources
  • Competitive advantage
  • Low cost
  • Differentiation
  • Scope
  • Product
  • Market

13
Marketing Plan
  • Product
  • Pricing
  • Promotion
  • Distribution

14
Operational Plan
  • Key technology
  • Production/service process
  • Research and development
  • Facilities
  • Suppliers
  • Outsourcing v. In-house

15
Organizational Plan
  • Roles and responsibilities
  • Management team background
  • Legal form of organization
  • Partners or principal shareholders
  • Compensation and benefits

16
Growth Plan and Critical Risks
  • Growth Strategies
  • Product/service development
  • Market development
  • Time frame
  • Critical risks
  • Financial
  • Operational

17
Financial Plan
  • Pro forma income statement
  • Sales forecast
  • Startup expenses
  • Operating expenses
  • Administrative expenses
  • Projected profits

18
Financial Plan (cont.)
  • Pro forma balance sheet
  • Assets required for operations
  • Debt used to buy the assets
  • Equity from the initial owners investments

19
Financial Plan (cont.)
  • Pro forma cash flow statement
  • Operating cash flow
  • Investing cash flow
  • Financing cash flow

20
Financial Plan (cont.)
  • Offering
  • Amount requested
  • Return to investors
  • Timing of the investment
  • Exit strategy

21
Appendices
  • Financial Statements
  • Competitive Grid
  • Organizational Chart
  • Resumes of Key Individuals
  • Flowchart of critical processes
  • Facility layout
  • Others
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