The Business Plan Your roadmap to success

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The Business PlanYour roadmap to success
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What Well Do Today

• Review Major Business Plan Sections
• Discuss the Importance of the Plan
• See Some Basic Tips in Writing a Plan
• Consider Next Steps

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What is a Business Plan?

• A Business Plan Indicates
• Why the company exits
• What the founder intends to achieve
• How the company will succeed.

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Multiple Objectives

• A Business Plan is a Sales Tool
• Investors
• Customers
• Employees
• A Business Plan is a Management Tool
• Direction
• Benchmarks

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Multiple Objectives

• A Business Plan is a Legal Document
• Legal boilerplate
• Risk disclosure
• A Business Plan is a Financing Tool
• Financing Amounts
• Security Types

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What Should be Included?

• Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Market Analysis
• Industry Analysis
• Strategic Plan

• Marketing Plan
• Operations Plan
• Organization Plan
• Growth Plan and Potential Risks
• Financial Plan
• Appendices

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The Cover Page

• Your cover page should have the words
  Business Plan and should include
• The business name
• Your name
• Contact information
• Confidentiality statement

BUSINESS PLAN FINESTKIND SEAFOOD, INC. 123
Main Street Anytown, ME 04112 (501)
123-4567 [phone] Fax finestseafood_at_aol.com
Copy____ of____copies John
Fisher, CEO This business plan contains
information that is not to be shared, copied,
disclosed or otherwise compromised without the
consent of Finestkind Seafood, Inc.
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Executive Summary - key

• Brief description of the business
• Products/services benefits they provide
• Overview of target market competition
• Overview of the business strategy
• Summary of financial prospects
• Amount of money needed how used

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Business Description

• The vision and core values
• The business concept
• Purpose
• Unique benefits
• Primary customers
• Business model

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Market Analysis

• Market Description
• Market Trends
• Target Market
• Primary market
• Customer profile
• Demographics
• Psychographics

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Industry Analysis

• Industry description
• Industry status and trends
• Direct competitors
• Industry product differentiation
• Industry technology
• Entry Barriers

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Strategic Plan

• Strategic objectives
• Strategic resources
• Competitive advantage
• Low cost
• Differentiation
• Scope
• Product
• Market

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Marketing Plan

• Product
• Pricing
• Promotion
• Distribution

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Operational Plan

• Key technology
• Production/service process
• Research and development
• Facilities
• Suppliers
• Outsourcing v. In-house

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Organizational Plan

• Roles and responsibilities
• Management team background
• Legal form of organization
• Partners or principal shareholders
• Compensation and benefits

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Growth Plan and Critical Risks

• Growth Strategies
• Product/service development
• Market development
• Time frame
• Critical risks
• Financial
• Operational

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Financial Plan

• Pro forma income statement
• Sales forecast
• Startup expenses
• Operating expenses
• Administrative expenses
• Projected profits

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Financial Plan (cont.)

• Pro forma balance sheet
• Assets required for operations
• Debt used to buy the assets
• Equity from the initial owners investments

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Financial Plan (cont.)

• Pro forma cash flow statement
• Operating cash flow
• Investing cash flow
• Financing cash flow

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Financial Plan (cont.)

• Offering
• Amount requested
• Return to investors
• Timing of the investment
• Exit strategy

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Appendices

• Financial Statements
• Competitive Grid
• Organizational Chart
• Resumes of Key Individuals
• Flowchart of critical processes
• Facility layout
• Others