Carbon Monoxide Report - PowerPoint PPT Presentation

Loading...

PPT – Carbon Monoxide Report PowerPoint presentation | free to view - id: b606b-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Carbon Monoxide Report

Description:

Previews / Show News / Highlights. Packaging, Food & Drink / Pharma / Cosmetic, Marketing titles ... Headline grabbing. Who, where, why, what, when and how ... – PowerPoint PPT presentation

Number of Views:38
Avg rating:3.0/5.0
Slides: 18
Provided by: louisefind
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Carbon Monoxide Report


1
PR Getting the most out of exhibitions
2
Show Time!
  • Establish market credentials
  • Meet lots of customers and prospects
  • Very time efficient
  • Product launch exposure
  • However, all too often, exhibitors dont
    capitalise on the opportunity

3
Three Steps to Failure
Mistake 1 Missing the media opportunities
Mistake 2 Poor Show Build-up Mistake 3 Show
invisibility
So lets look at how to avoid making these
errors, and really make your presence felt at an
easyFairs show
4
Pre-Show
5
Media Opportunities
  • Media Interest
  • Negotiated Show Coverage
  • Previews / Show News / Highlights
  • Packaging, Food Drink / Pharma / Cosmetic,
    Marketing titles
  • Editorial valuable, independent
  • Deadlines
  • Monthly / Bi-Monthly publications

6
Media Partners
7
Whats Newsworthy?
  • Reliant on Exhibitors
  • New product / service launches
  • Product making UK exhibition debut
  • Clinics / seminar presentations
  • High resolution images

8
What We Want
  • Respond to emails / phone calls!
  • Brief stand details
  • Not general corporate info
  • Keep it brief
  • Outline details / plans
  • Imagery

9
Creative Boosts!
  • Research Reports
  • Key learnShop Seminars
  • Topical Features
  • New Show Elements
  • Student Zone
  • Packaging MoT

10
Be A Self-Publicist
  • In addition to relying on us
  • PR-ing your own show presence
  • Writing Your Own Press Releases
  • Must be newsworthy
  • Keep them snappy
  • Headline grabbing
  • Who, where, why, what, when and how
  • Quotes
  • Photos

11
At The Show
12
Media Hub
  • Press Office
  • News Stands
  • Press Packs
  • Show Diary
  • Demonstration
  • QA session
  • Meet the MD / key staff member
  • Media lunch

13
Make Yourself Interesting
  • Create Interest
  • Business health check
  • Show challenge
  • Giveaways
  • On-Stand Expert
  • Research Findings
  • Product Demonstration

14
Dont Forget Contacts
  • Visitor Itineraries
  • Invitations
  • Website / newsletters
  • Vouchers / client event

15
Post-Show
16
Follow-up with Media
  • Show Review
  • Quotes
  • Build on Media Relationships

17
PR Getting the most out of exhibitions
About PowerShow.com