COUNTRY REPORT

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• COUNTRY REPORT
• Presentation by Mr. Albert Kong, CFE,CMC
• Chair, International Development Sub-Committee
• __________________________________________________
  __________
• COUNTRY FACTS
• STATE OF FRANCHISING
• FRANCHISING LICENSING Asia 2007 Expo
• FLA AWARDS
• EDUCATION
• PUBLICATIONS
• ASSOCIATION FACTS
• Members
• Structure
• Other facts

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STATE OF FRANCHISING--STATISTICS _________________
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_____________ Number of Franchise Concepts in
Singapore 420 concepts 50-50 home grown and
foreign concepts Number of Franchising Companies
in Singapore   about 300 companies Franchising
Licensing Association to date has about 150
members 40 Food Beverage and food retailing,
30 Education, 20 Service Sector, Health Care,
Cleaning Services, Beauty etc. 10 Others  Most
national brands export to neighboring/Asian
countries like Indonesia, Thailand, China,
India. Most foreign franchisors prefer
Area-Developer mode some (e.g. MacDonald's are
corporate-owned) as Singapore is a physically
small territory. However, due to its strategic
location, brands like Subway base their regional
headquarters in Singapore. Number of Franchisees
in Singapore about 30,000 franchisees  Sales
turnover of the Singapore-based franchises (both
local foreign) is approx. 15 of the total
domestic retail sales volume.  The total market
value of Singapores retail sector is estimated
at 36 billion (including the education
sector) for year 2005, giving the franchise
sector an annual turnover of about S5.48 billion
( approximately US3.9billion). LEGAL FRAMEWORK
There are no specific laws in Singapore governing
franchising. The general laws of Singapore may
affect the enforceability of the franchise
agreement, for example, the Competition Act.

Franchsing and Licensing Association (Singapore)
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FRANCHISING LICENSING ASIA 2007 ________________
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____________ Owned by FLA, managed by
BizLink. 215 participants from 21 countries 4
country pavilions namely from Australia,
Indonesia, Singapore and USA Recorded over 11,000
trade visitors of which about 27 are overseas
guests FLAsia 2008 16-18 October 2008 Event
Programmes - International Conference and
Workshop - FLA
International Franchisor of the Year 2008 Nominee
showcase
- Presentations Talks _at_ Hot-Match -
e-Match online business matching service
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• FLA Awards 2007
• __________________________________________________
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• The FLA Awards organised by FLA (Singapore) is
  the 3rd year in running for the Franchisor of the
  Year and Promising Franchisor.
• For the International Franchisor of the Year,
  this is the 2nd year in running.
• The purpose of the awards is give various
  international brands an opportunity to present
  and showcase their concepts at the FLAsia
  Exhibition.
• Nominees of the award receive positive feedback
  at the exhibition, while some even manage to
  secure leads during the event.
• The winners for
• -International Franchisor of the Year 2006
  Gloria Jeans
• -International Franchisor of the Year 2007
  Secret Recipe

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• EDUCATION
• __________________________________________________
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• Franchise Management Specialist Diploma Program
  with Singapore Ngee Ann Polytechnic, first intake
  graduated in 2005. This year is the 3rd intake.
  This program is open to the locals and
  foreigners.
• Fundamentals of Franchise Management (FFM) course
  moving into its 14th intake. We have 2 intake
  each year in April and October. Thus far has
  trained over 250 attendees from Singapore,
  Malaysia and Vietnam.
• FLA (Singapore) provide regular seminars and
  workshops on various interesting topics that are
  beneficial and essentials to our members
  especially when they are embarking on regional
  and international expansion.

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PUBLICATION ______________________________________
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__________________________________________ In
partnership with LexisNexis and supported by IE
Singapore, SPRING Singapore Intellectual Property
Office of Singapore, FLA produced its very first
franchising manual titled
Developing Managing a Franchise and a License
Business , 2nd Edition
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PUBLICATION ______________________________________
__________________________________________________
___ Asia Pacific Franchise Directory (inaugural
edition) in collaboration with Asiawide Franchise
Consultants Pte Ltd is on sale now. Franchising
Opportunities in China, Japan Singapore - an
Industry Survey Project supported by Asia Pacific
Economic Cooperation (APEC) to conduct in-dept
study on the regulations on franchising
operations, provide knowledge of best case
practices in the franchising field as well as
franchising opportunities in APEC economies of
China, Japan and Singapore.
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Advisors
Franchisers, Master Franchisees, Consultants
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(No Transcript)
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Support from government (mainly for members)

• SPRING (formerly PSB) Local Enterprise Technical
  Assistance Scheme, ECADS, etc
• Facilitated the creation of gt 500 franchises
  involving gt 3000 franchisees and economic
  grouping members

• IE (formerly TDB) International Franchise
  Enterprise Program
• Instrumental in assisting more than 100 franchise
  companies to globalize
• IPOS
• EDB

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Other Relationships
In 2 years time, FLA hopes to grow in
membership, and attract even more important
franchise players to base their regional
operations in Singapore.
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What does FLA seek from WFC?

• Support FLAs activities
• Information exchange
• Facilitation of other assistance

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Thank You For more information please
contact Ms Terry Wong, General Manager Franchising
and Licensing Association (Singapore) 230
Victoria Street, 08-10 Bugis Junction Office
Tower Singapore 188024 www.flasingapore.org