The Art of Saying Hello

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The Art of Saying Hello

• Susie Goldie, Head Careers Consultancy,
• The Careers Group, University of London
• www.c2careers.com

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• This session will look at building your
• networks and relationships to raise the
• profile of your service on and off campus

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Gut Instinct

• In order to think about how to build effective
• relationships we need to take a step back
• and decide who are your main stakeholders
• In groups of 3/4 spend a quick 2 minutes
• discussing who are your key stakeholders

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Just some thoughts

• Students (and increasingly their parents)
• Employers
• Institutions
• Internal departments (ranging from careers
  advisers, alumni, international, academics,
  information teams, student advisers, student
  union etc.)
• Indirectly government initiatives

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Each generation is a new people

• Alexis de Tocqueville

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The Generations When Where You Born?

• 1943 1963 The Boomers
• 1964 1981 Generation X
• 1982 2001 Generation Y
• 2001 The Millennials

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• "Andy, Dag and Claire have been handed a society
  priced beyond their
• means. Twentysomethings, brought up with
  divorce... and scarred by
• the 1980s fall-out of yuppies, recession, crack
  and Ronald Reagan,
• they represent the new lost generation -
  Generation X "
• "Fiercely suspicious of being lumped together as
  an advertiser's target
• market, they have quit dreary careers and cut
  themselves adrift... "
• "Unsure of their futures, they immerse themselves
  in a regime of heavy
• drinking and working at McJobs... Underemployed,
  overeducated,
• intensely private and unpredictable, they have
  nowhere to direct their
• anger, no one to assuage their fears, and no
  culture to replace their
• anomie..."

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• The Generation
• Web-savvy young people for whom the world is just
  a click
• away. Guardian, June 2006

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Generation Y Characteristics

• 1 Connected 24/7
• 2 Self-confident, optimistic
• independent
• 3 Change, Challenge,
• Choice
• 4 Social networks that embrace
• open honest communication.

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In they swoop to direct their childrens
career the helicopter parents have landed.
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Extracts from Enterprise Rent-a-car's letter to
parents

• Dear Mr and Mrs Jones,
• With the recent hire of your son Brett, I would
  like to take this opportunity to tell you about
• Enterprise Rent-A-Car... (we) began in 1957 in St
  Louis, Missouri with a single office...
• Making a career choice is a difficult decision. I
  am very happy that your son 'Brett' has
• decided to join us. You can be assured that the
  choice was a good one. I began my
• career with Enterprise 20 years ago in the same
  position that Brett is starting. I look forward
  to
• watching Brett work hard and move up the company
  ladder.
• I have enclosed some literature for your perusal
  (mission statement, company profile, media
  cuttings,
• etc). If you have any questions about our
  business or your son's career, feel free to
  contact me.
• Sincerely,
• Brice Adamson
• Managing director - UK/Ireland Operations.

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Your Task

• In groups discuss
• One change that you could make (or have
• made) to the way you undertake your work

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8-step guide

• Know your audience
• Say what you mean
• Dont jump on the band wagon
• Be honest
• Make sense
• Detail is everything
• Mobilise people
• Do the basics well

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Know your audience
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Dont jump on the bandwagon
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What is WikiJob?
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Be honest
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• The difference between fiction reality
• is that fiction has to make sense
• Tom Clancy b.1947

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Detail is everything
Source http//www.artchive.com/artchive/S
/seurat/paradetl.jpg.html
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Mobilise people
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GET
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2020

• This is 12 years from now

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• Enjoy the rest of your day - thanks
• susan.goldie_at_careers.lon.ac.uk