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Target Costing Best Practices and Implications for CAIV Implementation

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Title: Target Costing Best Practices and Implications for CAIV Implementation


1
Target Costing Best Practices and Implications
for CAIV Implementation
  • Peter J. Braxton, Richard L. Coleman, Northrop
    Grumman IT TASC
  • Tami L. Capperauld, The Boeing Company
  • Dan W. Swenson, Arizona State University (ASU)
    West
  • Cari L. Pullen, Tecolote Research, Inc.
  • CAM-I Cost Management Systems (CMS) Target
    Costing Interest Group
  • DoN Acquisition Reform Office (ARO)

http//www.cam-i.org/cms_groups/tc.htm
http//www.tasc.com/areas/space/mc/ce.html
http//www.ar.navy.mil
2
Outline
  • CAIV Implementation Framework
  • Review of 1998 TCBP Study
  • Diagnostic Tool Overview
  • TCBP Implementation Survey Results
  • Diagnostic Tool Refinements
  • Current State of CAIV in DoD
  • Next Steps

3
CAIV Principles and Tenets
who does CAIV and how do they operate?
what are the key inputs to the CAIV process?
what drives the CAIV process?
process
how does CAIV work?
when is the influence of CAIV felt?
where does CAIV happen?
4
CAIV Culture and Infrastructure
who provides the vision?
who and where is the team?
how is triumph sought and disaster avoided?
where and how is work accomplished?
process
how is the team motivated?
how is the team bound together?
how is the team supported?
how is progress measured?
5
CAIV Tools and Processes
expand cost reduction opportunities
reduce problem to manageable level
adjust balance
balance cost and performance
quantify performance
quantify cost
reduce problem to manageable level
identify cost reduction opportunities
expand cost reduction opportunities
realize cost reduction opportunities
6
Target Cost Best Practices Study (1998)
  • Phase I

7
Target Cost Best Practices (TCBP) Study (1998)
AKA Phase I
  • Co-sponsored by
  • American Institute of Certified Public
    Accountants (AICPA)
  • The University of Akron, Ohio
  • Researchers
  • Dr. Shahid Ansari, California State University
    Northridge
  • Dr. Jan Bell, California State University
    Northridge
  • Dr. Il-Woon Kim, University of Akron
  • Dr. Dan Swenson, Idaho State University
  • Statisticians
  • Peter Braxton, Richard Coleman
  • Final Report published March, 1999

8
TCBP Study (1998)
  • Components
  • TCBP Survey
  • American Site Visits
  • Boeing, Caterpillar, Chrysler, Continental Teves
    (formerly ITT Automotive)
  • Japanese Site Visits
  • Literature Survey
  • Purpose
  • Identify practices of U.S. Target Costing
    companies
  • Compare to Japanese practices
  • Reasons for not adopting and barriers to
    improvement

9
TCBP Survey (1998)
  • 120 Respondents
  • 48 Adopters
  • 72 Non-Adopters
  • Company information (confidential)
  • 34 multi-part questions
  • Many one through five type (Likert scale)
  • Not Important, , Very Important
  • Strongly Agree, , Strongly Disagree
  • Two sections
  • Questions 1-18 answered by all respondents
  • Questions 19-34 answered by Target Cost
    practitioners (Adopters) only

10
Survey Statistical Analysis
  • Statistical tests conducted
  • t test for difference of means
  • chi square test for difference of profiles
  • sign test for significance of trends
  • Spearman and Kendall tests for correlation
  • alpha 0.05
  • Results legend
  • Statistically Significant
  • Correlation
  • No Correlation

SS
N
11
Target Costing Tools
  • Cross-functional teams (IPTs) for problem solving
  • Single most used tool
  • Correlated with all other tools
  • Multi-year product profit planning
  • DTC (cost objectives, goals, and thresholds
    throughout)
  • DFMA (optimize interactions)
  • Continuous Improvement activities (Kaizen)
  • TQM
  • Benchmarking
  • Value Engineering (includes performance trades)
  • Competitor cost analysis
  • QFD (document and understand requirements)

SS
Listed from most used to least used
SS
SS
SS
SS
SS
Trend of Adopters using all 13 tools more!
SS
SS
SS
SS
SS
12
Tools Negative Results
  • Certain tools did not show significant
    differences between Adopters and Non-Adopters,
    nor were they correlated strongly with other
    tools
  • Activity-Based Costing/Management (ABC/ABM)
  • Cost tables
  • Tear down analysis/Reverse engineering
  • Integrated Data Environment (IDE) was not asked
    on the survey
  • No correlation between tools and maturity

13
Benefits of TC
  • Increased overall profitability
  • Reduced manufacturing costs
  • Reduced the costs of new products before
    manufacturing
  • Met or exceeded customer expectations for our
    products
  • Reduced the cost of purchased materials
  • Resulted in product features and functions that
    customers value
  • Developed a more profitable product mix
  • Decreased the number of design changes after
    production begins
  • Reduced the time required for new product
    introduction

Listed from most achieved to least achieved
Even with imperfect implementation, Target
Costing has yielded benefits to its practitioners!
14
Barriers to Improvement
  • Adopters cited negative impact of missing targets
  • Adopters also cited inverse problem of no rewards
    for achieving targets
  • Buy-in by top management is crucial
  • Lack of top management support
  • Increased overall profitability main benefit

SS
15
Survey Key Results
  • Clear delineation of TC Tools
  • Convincing evidence of TC Benefits
  • Unbalanced representation on cross functional
    teams a problem
  • Improvement possible in supplier integration,
    performance measurement, rewards, training,
    information systems
  • Handful of significant differences for Aerospace
    and Defense, small programs

16
Survey Expected Results
  • Adopters had more demanding business environment,
    more discriminating customers
  • Adopters had greater customer and supplier
    involvement
  • Adopters estimated costs at both ends of the life
    cycle more often
  • Non-Adopters perceived TC as irrelevant, or
    lacked the resources to implement in light of
    other initiatives

17
Survey Interesting Results
  • Adopters had longer cycle times, and reduced
    cycle time was least often observed benefit
  • For AD companies, more important to beat
    competitors price
  • ABC not a hallmark tool of TC
  • Adopters weakest in key principles of Price Led
    Costing, Life Cycle Costing (esp. Disposal)
  • Bimodal maturity

18
Target Costing Diagnostic Tool
  • Developed by TC Group under Dave Schwendeman, Gus
    Blazek, and Pete Zampino
  • Tool focuses on readiness, capability, maturity
  • TC should be an inextricable part of the new
    product development process, so focus not so much
    on process
  • Intended to guide implementation strategy and
    toolbox development
  • Points out weak areas

19
Diagnostic Tool Mechanics
  • Diagnostic tool divided into three areas
  • Cultural/Infrastructure 5 tenets, reflects
    corporate environment suitable for Target Costing
  • Principles 6 tenets, key principles from TC book
  • Processes/Tools 7 tenets, capturing key enablers
  • Each tenet has several associated true-false
    statements
  • Statements are designed to avoid gaming the
    question
  • Average scores on each part are plotted to form a
    spider graph for each of the three sections

Tenets AKA Sub-Areas
Radar Chart in Excel
20
Sample Diagnostic Fledgling
sample diagnostics from Market Driven Target
Costing Diagnostic Tools, D.A. Schwendeman
21
Sample Diagnostic World-Class
sample diagnostics from Market Driven Target
Costing Diagnostic Tools, D.A. Schwendeman
22
Diagnostic Tool Development
  • Benefit of multiple perspectives, functional
    expertise within group
  • Zealots tended to produce overemphasis
  • 99Q3 Seattle, joint meeting with SAVE
  • Group English is painful
  • Disagreement over grouping of tenets
  • Inclusion of similar tenets under Principles and
    another area
  • Disagreement over scoring of statements
  • All or nothing vs. numerical scale (e.g., 1-5)

23
Target Cost Best Practices Implementation Survey
(2001)
  • Phase II

24
TCBP Implementation Survey (2001)
  • German site visits proved infeasible
  • Purpose Provide insight into
  • Breadth of TC applications for a variety of
    industries
  • Degree of success and measurable benefits
    achieved
  • Characteristics of successful adopters
  • Researchers
  • Dr. Dan Swenson, Arizona State University West
  • Dr. Il-Woon Kim, University of Akron
  • Dr. Thomas E. Buttross, Pennsylvania State
    University - Harrisburg
  • Statisticians Cari Pullen, Peter Braxton,
    Richard Coleman
  • Project Director Pete Zampino
  • Final Report issued March, 2002

AKA Phase II
25
TCBP Implementation Survey (2001)
  • 27 Respondents, all Adopters
  • 38 multi-part questions
  • Many one through five type (Likert Scale)
  • Not Important, , Very Important
  • Strongly Agree, , Strongly Disagree
  • Six sections
  • Company Information (confidential) 1-11
  • Site Information 12-16
  • Business Strategy 17-20
  • Management Support 21-26
  • Enablers/Tools 27-34
  • Implementation Results 35-39
  • Same statistical tests as references for Phase I
    survey

Questions numbers in gray throughout for reference
26
Middle Management is Key,So Communication is
Needed
  • Many benefits of Target Costing (about a third)
    arent achieved until communication reaches
    middle management
  • So, communication must proceed through the chain
    of command
  • the following slides show this graphically

27
Benefits Correlated with Upper Management
Fewer production problems
Fewer product design changes
Better Cost Control over purchased materials and
parts
More meaningful cost information
Faster time to market
Fewer quality problems
Better control over product life cycle costs
Better cost control over internal processes
Upper Management
Improved product/service profitability
Dropping failing products to meet cost targets
Better matching to customer needs and wants
Greater market share
More Satisfied Customers
Not all benefits come from Upper Management
Attention
28
Benefits Correlated with Middle Management
Fewer production problems
Fewer product design changes
Better Cost Control over purchased materials and
parts
More meaningful cost information
Faster time to market
Fewer quality problems
Better control over product life cycle costs
Better cost control over internal processes
Middle Management
Improved product/service profitability
Dropping failing products to meet cost targets
Better matching to customer needs and wants
Greater market share
More Satisfied Customers
All benefits come with Middle Management Attention
29
CommunicationsChain of Command
Upper Mgt support correlated with benefits
Upper Management
Upper Middle Management
Middle Mgt. support correlated with all benefits
Middle Management
Correlation
Lower Middle Management
Lower Management
Upper Management Attention achieves results by
communication to Middle Management Attention to
this communication is crucial
30
CommunicationsChain of Command
  • Does Middle Management Program / Project
    Manager?
  • May depend on organization
  • No definition given in survey
  • Does Upper Middle Management feed Upper
    Management?
  • Correlation may be bottom-up as well as top-down
  • Middle Management can serve as blockers
  • Lack of Middle Management support correlates to
    low benefits

31
Other Management Results
  • Upper management correlated with
  • encouraging innovation
  • empowerment
  • Middle management correlated with
  • encouraging innovation
  • empowerment
  • continuous improvement mindset
  • effective team work
  • Lower Middle management correlated with
  • high morale
  • empowerment
  • continuous improvement mindset
  • effective team work
  • Lower management correlated with team members
    empowerment

Note how the list grows longer as you go down the
chain
32
Formalized Decision Analysiswith Risk Assessment
  • Mature and Full Implementers both use formalized
    decision analysis with risk reduction to a
    greater extent
  • Formalized decision analysis with risk assessment
    is correlated with all benefits
  • It has much more impact on benefits than any
    other tool
  • Other tools/initiatives with some impact include
  • Voice of the customer
  • Continuous improvement (Kaizen)
  • Concurrent engineering
  • Life-cycle costing
  • Not asked on Phase I Survey

No definition was provided in the survey
33
Benefits Correlated with Formalized Decision
Analysis with Risk Assessment
Better Cost Control over purchased materials and
parts
More meaningful cost information
Faster time to market
Fewer quality problems
Better cost control over internal processes
Better control over product life cycle costs
Decision Analysis with Risk Assessment
Better matching to customer needs and wants
Improved product/service profitability
Fewer product design changes
More Satisfied Customers
Fewer production problems
34
Other Survey Results
  • Consistent with 1998 Survey
  • Bimodal maturity
  • Reverse Engineering, ABC/M, Cost Tables still
    little used
  • Benefits correlated with time (maturity)
  • Time to market least among benefits
  • Interesting results
  • Use of Project Management, Decision Analysis
    correlated with time (maturity)
  • Functional group representation correlated with
    the benefits of TC only with design engineers

35
Dichotomy Mature Implementers
13
Chi Square tests showed a different maturity
profile for the full implementers vs. other.
This question was used to determine the mature
implementer group. Mature implementers are those
that have used TC more than 3 years.
36
Mature Implementers Differences
  • Adoption of TC driven by customer recommendation
    to a greater extent 18b
  • More extensive communication of TC objectives and
    status/progress 19a,d
  • Design engineering groups have a greater
    representation on the TC team 25b
  • Use VOC, decision analysis, and DTC to a greater
    extent 34c,d,i
  • TC considered more successful by design
    engineering 38b
  • Fewer production problems, fewer quality
    problems, better cost control over internal
    processes, and more satisfied customers
    39c,d,g,k

Common with Full Implementers
37
Dichotomy Full Implementers
7
Chi Square tests showed a different
implementation profile for the mature
implementers vs. other.
This question was used to determine the full
implementer group. Full implementers are those
that have fully implemented TC at their site.
38
Full Implementers Differences
  • Adoption of TC driven by market concerns to a
    greater extent 18g
  • More extensive communication of TC objectives,
    status/progress, and target costing
    accomplishments 19a,d,e
  • Use executive mandates to achieve TC buy-in more
    extensively 21b
  • More extensive support from middle and
    middle-upper management 24c,d
  • Purchasing and distribution/logistics groups have
    greater representation on the TC team 25d,h
  • TC team members are encouraged to innovate to a
    greater extent 26c

39
Full Implementers Differences
  • Rely on new, on-line integrated system more
    extensively to meet TC data requirements 29d
  • Financial cost systems allow cost estimates at
    various levels to a greater extent 30e
  • VOC, decision analysis, and DFMA to a greater
    extent 34c,d,j
  • Satisfied with direct labor costs to a greater
    extent 35d
  • Management used TC results to measure employee
    performance to a greater extent 37d
  • TC considered more successful by service
    engineering 38c
  • Faster time to market and more satisfied
    customers 39a,k

40
Dichotomy Large Companies
15
Chi Square tests showed a different profile for
the mature implementers.
This question was used to determine the large
company group. Large Companies are those that
have greater than 500 Million in costs. (Used
rather than heads.)
16
41
Large Companies Differences
  • TC better aligned with strategic objectives 17
  • Adoption of TC driven by product design concerns
    to a greater extent 18i
  • Process and cost information is shared with
    suppliers to a greater extent 20b,c
  • Use grass roots acceptance to achieve TC buy-in
    to a greater extent 21c
  • Management support for financial resources is
    more extensive 22a
  • Accounting/finance groups have greater
    representation on the TC team 25a
  • Use PM, benchmarking, VE, DTC, and ABC to a
    greater extent 34e,f,h,i,p

42
Large Companies Differences
  • Gather relevant data, evaluate decision
    alternatives, make timely decisions and act upon
    decisions to a greater extent 36a,c,d,e
  • Management used TC results to measure
    organizational and employee performance, and used
    team participation in annual performance
    evaluations to a greater extent 37c,d,g
  • TC considered more successful by accounting/
    finance 38a
  • Faster time to market, better cost control over
    purchased materials and parts, and improved
    product/service profitability 39a,f,l

43
Dichotomy TC Practitioners
8
This question was used to determine the TC
practitioner group. TC practitioners are those
that use the TC terminology.
44
TC Practitioners Differences
  • Used TC more predominantly on commercial
    (non-government products) 14
  • Adoption of TC driven by customer recommendation
    to a greater extent 18b
  • Management Support for training and education
    more extensive 22e
  • Management stayed actively involved and responded
    to feedback to a greater extent 23a,c
  • More support and supplier training, but less
    customer training 27d,e,f
  • TC considered more successful by purchasing and
    product planning 38d,e
  • Better cost control over purchased materials and
    parts 39f

45
Items for Future Discussion
  • Value Engineering/Value Analysis
  • While used a lot, no connection to benefits
  • Cross Functional Teams (CFTs)
  • CFTs are incompletely staffed
  • In-plant-oriented disciplines are fairly well
    represented
  • Accounting/Finance - Production Planning
  • Design Engineering - Operations/Manufacturing
  • Purchasing
  • Customer-oriented disciplines are slighted
  • Service Engineering - Distribution/Logistics
  • Quality Assurance - Sales/Marketing
  • We conclude that the tenets of Customer Focus and
    Life Cycle Orientation are not yet fully
    entrenched

46
Diagnostic Tool and Survey
  • For both Phase I and Phase II Surveys, questions
    were selected that represented each diagnostic
    tenet, either directly or by affinity
  • Averages were computed for each tenet on a 1-5
    scale
  • Raw correlations between these averages and an
    aggregate measure of success were computed
  • Spearman and Kendall rank correlation tests
    performed to determine statistical significance
  • Phase II results shown on next slide

47
Diagnostic Tool and Survey
SS
48
Diagnostic Tool Refinements
  • Incorporating Survey Results

49
Diagnostic Tool Refinements
  • Three new tenets added under Culture /
    Infrastructure
  • Communication
  • Resources
  • Change Management
  • Does order matter around the spider chart?
  • Relative importance / ranking of tenets?
  • Remove Supplier Partnerships from Tools, combine
    with Principles Value Chain

50
Culture / InfrastructureCommunication
  • Upper Management has communicated their
    objectives expectations of the CAIV initiative
    to all levels of the organization
  • A formal mandate for action such as command media
    or policy manual is in place to facilitate the
    CAIV process
  • A published plan to convey the CAIV objectives
    expectations and engage all participants down the
    line is in place and being followed
  • Systems are in place to facilitate the flow of
    information related to the CAIV process
  • A non-threat communication plan with suppliers
    has been developed for data sharing
  • Documented processes are in place to protect
    supplier information
  • A standard metric reporting package is being used
    by the cross-functional teams to track status to
    the target in program reviews

51
Culture / InfrastructureResources
  • An appropriate level of resources has been
    planned, budgeted, and assigned to the
    cross-functional teams
  • A CAIV Lead has been assigned and has timely and
    unrestricted access to the Program Management
  • Qualified people have been assigned to support
    the CAIV process
  • People have been adequately trained to implement
    CAIV
  • Adequate resources have been provided to develop
    and maintain CAIV core tools and supporting
    processes
  • Lead time staffing levels have been provided to
    implement CAIV properly

52
Culture / InfrastructureChange Management
  • A formal organizational readiness assessment /
    maturity diagnostic has been performed and
    documented
  • Corrective actions are taken to meet CAIV
    objectives
  • An Executive Steering Committee is in place to
    oversee change
  • Upper Management requires progress reports on the
    CAIV process from their direct reports at all
    organizational reviews
  • Active support from Top Functional Managers has
    been obtained
  • CAIV has been integrated with other processes
    initiatives

Tentative pending output of CAM-I Change Mgt group
53
Cultural/Infrastructure
Final Diagnostic with new tenets incorporated
SS
SS
SS
SS
SS
SS
54
Principles
SS
SS
SS
55
Processes/Tools
SS
SS
SS
SS
SS
56
Current State of CAIV in DoD
  • Renewed policy mandate
  • DoD 5000 series
  • Aldridge memo
  • Separation of Acquisition and Logistics
    initiatives
  • CAIV affinity with Program Management, Systems
    Engineering, Cost Estimating
  • TOC affinity with Performance-Based Logistics
    (PBL), Total Life Cycle Systems Management
    (TLCSM)
  • Renewed emphasis on Affordability
  • Application of Nunn-McCurdy Amendment

57
USD(ATL) CAIV Memo 19 Jan 02
  • Memo from USD(ATL) E.C. Pete Aldridge
  • Subj Cost-as-an-Independent Variable (CAIV) and
    Spiral Development Implementation Plans
  • dtd 19 Jan 2002
  • Two plans required by end FY02 for 100 of
    defense programs
  • Supports Goal 1 of 5 Achieve credibility and
    effectiveness in the acquisition and logistics
    support process
  • Progress reports on 1 Mar and 3 Jun
  • POC Dr. Spiros Pallas (PD, STS), (703)
    695-7417
  • RTOC Working Group to provide templates by 31 Mar

58
Next Steps
  • Target Costing Implementation Guide (TCIG)

59
Implementation Guide Development
  • Target Costing book rules of baseball
  • Implementation Guide how to manage a baseball
    team
  • Working outline
  • Build Support Base
  • Establish Charter for Target Costing
  • Develop Implementation Plan
  • Build Teams for Target Costing
  • Provide Training
  • Acquire Tools
  • Develop Action Plan to Achieve Goals
  • Institutionalize the Target Costing Process

60
IG Development Process
  • Outline drafted by working group chair
  • Outline developed, supporting materials
    brainstormed at 01Q4
  • Core materials and outline posted to QuickPlace
  • Secure customizable project website
  • Supporting materials and text posted by group
    members
  • Outline refined 02Q1
  • Interim meetings of chair, academic team, and
    lead authors

61
A Word From Our Sponsor
  • Program Management Community of Practice (PM CoP)
    http//www.pmcop.dau.mil
  • Total Ownership Cost (TOC) CoP
  • Multi-disciplinary CoP focused on issues
    surrounding TOC and Reduction of TOC
  • Including CAIV (Target Costing), ABC/M, EVM, Cost
    Estimating
  • Navy ARO POCs (703) 602-2300
  • Rob Houser RHouser_at_ar.navy.mil x149
  • Peter Braxton PBraxton_at_ar.navy.mil x162
  • Also CoPs for Risk Management,Systems
    Engineering, and Contract Management
  • Interest areas for Software, PBL, HSI, ESOH

62
CAIV Diagnostic Tool (CDT)
  • Guiding implementation

63
Cultural/InfrastructureLeadership
AKA Top Down Leadership
  • Embracing CAIV adherence is a factor in executive
    management performance
  • Executive managers evaluate project managers
    based on their use of CAIV tenets
  • All management levels embrace the strategic
    philosophy of CAIV
  • Those who don't support the philosophy are
    removed or reassigned
  • Management demonstrates its commitment to the
    process by providing resources, facilities, etc
  • A high level multifunctional core organization is
    established to integrate all processes

64
Cultural/InfrastructurePerformance Metrics
  • Performance metrics encourage CAIV
  • Compensation and benefits are linked to
    performance metrics
  • Risk taking and innovation, essential to CAIV,
    are included in performance metrics
  • Metrics are in place to encourage and enable
    team, as well as program, target achievement
  • Cross-functional teams have substantial input in
    individuals' career path

65
Cultural/InfrastructureEmpowerment and Innovation
  • Individuals and teams make all decisions within
    contractually defined boundaries
  • Processes exist for individuals and teams to
    pursue innovative ideas
  • The team environment encourages decision making
  • Roles and responsibilities of management and
    teams are clearly understood and documented
  • Decisions are made at the lowest appropriate level

AKA Empowerment, Empowerment / Amnesty
66
Cultural/InfrastructureProject Management
  • Cost, schedule, and product are related and
    managed interdependently
  • All scope is documented and linked to customer
    expectations
  • Scope is formally defined in a work breakdown
    structure
  • Product metrics are meaningful, timely, and
    deployed utilizing a structured methodology
  • There is a functioning risk management process in
    place
  • Project management has a life cycle orientation
  • Project management has formal job descriptions
    and compensation rules and is perceived as a
    career path

67
Cultural/InfrastructureTraining
  • Training cultivates knowledge, ability, awareness
    and behavior
  • Training is not a discipline unto itself both
    thinkers and doers are engaged as trainers
  • Regular participation in training, as trainer or
    trainee, is required of all members of the
    enterprise
  • The quality of training is evaluated by trainers,
    trainees and project managers
  • Courses of training constantly evolve based on
    trainers, trainees, and consumers requirements
  • Training encompasses the full spectrum of
    teaming, functional area disciplines, and CAIV
    tools

68
PrinciplesCustomer Focus
  • Tools and processes are in place to incorporate
    customer requirements for quality, cost and time,
    and are used for appropriate product/process
    decisions
  • A systematic method for capturing and ranking
    customer value based requirements is in place
    and used by you, your suppliers, and customers
  • The customer is an interactive part of the design
    activity and accessible on a daily basis
  • Reaching the cost target requires the voice of
    the customer for changes in functionality or
    quality
  • Product feature and function enhancements only
    take place if they meet customer expectations and
    customers are willing to pay for them

customer warfighter
69
PrinciplesLife Cycle Cost Reduction
AKA Life Cycle Cost
  • Decisions are made based on ownership costs over
    the product life including purchasing price,
    operating costs, maintenance and repair, and
    disposition costs
  • A system is in place to recognize the correct
    valuation of life cycle costs
  • Suppliers recognize their role in life cycle cost
    contributions
  • There is a common understanding of the definition
    of life cycle cost at the enterprise (product)
    level

70
PrinciplesPrice-Led Costing
  • Cost targets flow from a rigorous affordability
    determination process
  • Analysis of Alternatives (AoA) is rigorously
    documented and applied to establishing thresholds
    and objectives
  • The relationship between product feature and
    function and product cost is communicated to
    affected stakeholders in the value chain
  • Programs are not launched unless it has been
    demonstrated that affordability constraints will
    be satisfied
  • Resources are available to those products that
    meet cost and performance targets

71
PrinciplesFocus on Design
  • Product features and cost targets are set during
    product planning and concept development stages
  • Systematic methods are used to achieve target
    costs during the design development and
    production stages
  • Designs are reviewed by stakeholders prior to
    release to reduce unwanted post design change
    activity
  • Products and manufacturing processes are
    simultaneously engineered

72
PrinciplesValue Chain Involvement
  • Producers, suppliers, and service providers are
    involved in value determinations
  • Product decisions are influenced by supplier and
    service provider requirement inputs
  • Operations and Support (OS) needs are involved
    in value determinations
  • Voice of the customer is heard throughout the
    value chain

73
PrinciplesCross Functional Teams 1
  • Product- and process- focused teams (i.e. cross
    functional teams) are utilized and include all
    stakeholders (e.g., design, manufacturing
    engineers, production, sales, marketing,
    material, finance, services and support)
  • Team responsibility encompasses the product life
    cycle
  • Suppliers, distributors, customers, and recyclers
    are directly involved in cross functional teams
  • Cross functional teams have the responsibility,
    accountability and authority for all product work
    statement decisions

74
PrinciplesCross Functional Teams 2
  • Stakeholders have responsibility, accountability
    and authority to represent and commit for their
    function
  • The cross functional team has internal staffing
    authority
  • The cross functional team leadership has
    performance evaluation input on all team members
  • The cross functional team members are primarily
    evaluated by how they support overall product
    strategy, and secondarily by their functional
    organization strategy
  • The roles and responsibilities of all team
    members are clearly defined and available

75
Processes/ToolsProduct-Focused Financial Systems
  • Financial systems are designed to allow
    estimation of costs at the parts level, major
    assembly level, and product feature or function
  • Financial systems are an integrated part of
    product development
  • Financial systems are used for past reporting,
    future planning, benchmarking of potentials, and
    identifying opportunities
  • Financial data systems are flexible, timely, and
    the access mechanisms are invisible to the user
  • Business plans and resource requirements are
    based on the mission-driven detail statement of
    work

76
Processes/ToolsValue Engineering/Value Analysis
  • Feature and function decisions are tied directly
    to customer value expectations
  • A corps of experts in value engineering
    principles and methodology is involved in the
    team
  • Value decisions are based on total life cycle
    cost
  • Value decisions are supported by part cost detail
    and integration cost detail
  • The Value Methodology is employed throughout the
    value chain

77
Processes/ToolsVoice of the Customer
  • There is a rigorous tool for identifying and
    ranking product and process design
    characteristics based on customer requirements
    (e.g., QFD)
  • Customer input is sought during the product
    design phase
  • Customer and product data is collected using
    formal methods (e.g., surveys, focus groups,
    clinics, etc.)
  • Customer needs analysis data is routinely
    disseminated throughout the organization

customer warfighter
78
Processes/ToolsDecision Analysis
  • Formal decision support tools or processes are
    used in the formulation of program plans
  • Business case analysis is used for product and
    process decisions
  • Decision tools address the following six
    investment elements cost, schedule,
    performance, effectiveness/value, risk, and
    profit
  • Decision analysis tools complement other target
    costing tools and processes (e.g., Value
    Engineering, Quality Function Deployment, etc)
  • Decision making is information based

79
Processes/ToolsBenchmarking/Cost Driver Analysis
  • Cost information categorized by part attributes
    and organized by part/process families is
    utilized
  • Cost information is calibrated to regional
    performance and industrial engineering standards
  • Cost information is readily accessible and easy
    to understand
  • Cost information is utilized in conjunction with
    component actuals to identify opportunities
  • Cost information guides the Design/Build effort

80
Processes/ToolsProduct Estimating
  • Program lessons learned are folded into estimate
    tools and processes
  • Estimating routines and manufacturing rules of
    thumb are integrated into design tools
  • Program and component estimates are consistent
    with design and manufacturing schedules
  • Appropriate tools to provide cost insight are
    used to make decisions during product definition
    and production
  • Cost estimates delineate between cost risk and
    the core cost estimate

81
Processes/ToolsSupplier Partnerships
  • Suppliers share in cost reduction opportunities
    and benefits
  • Suppliers are involved in design and build
    decisions
  • Partnerships maintain supplier profit margins
  • Suppliers and producers have common measures of
    customer satisfaction and long term success
  • Cooperation, performance to commitment, and
    communication are fundamental to the
    supplier-producer relationship
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