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Testing Alignment

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Testing ... Testing Alignment. Method 2: analyze web information designs for potential ... conference proposal draft and test the alignment of. Current & Desired ... – PowerPoint PPT presentation

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Title: Testing Alignment


1
Testing Alignment
Proposing Persuading
  • Cheryl Geisler
  • Lecture 5

2
Agenda
  • Style Workshop 2
  • Testing Alignment
  • Alignment Problem
  • Unsolicited Proposals

3
Style Workshop 2
4
Original
  • In recent years, the appearance of new
    interpretations about the meaning of the
    discovery of America has led to a reassessment of
    Columbuss place in Western history.

5
Original Analyzed
  • In recent years,
  • the appearance of new interpretations about the
    meaning of the discovery of America
  • has led to
  • a reassessment of Columbuss place in Western
    history.

6
Original Diagrammed
New interpretations of discovery
7
Who done it, Part I
interpretations
The appearance of
someone
discovery
Columbus?
8
Who done it, Part II
a reassessment of
someone
someone
9
Ryan
  • In recent years, historians have considered new
    interpretations of the discovery of America and
    as a result reevaluated the impact Christopher
    Columbus had on Western history.

10
Andy
  • In recent years, historians have reinterpreted
    the discovery of America, and consequently have
    reassessed Columbuss place in Western history.

11
John
  • Historians recently adopted a new theory
    regarding the discovery of America, which has led
    them to reassess Columbuss place in Western
    history.

12
Jake
  • Historians have reassessed Columbuss place in
    Western History following recent revelations on
    the meaning of Americas discovery.

13
Thomas
  • Columbus's role in Western history has recently
    been reassessed due to newly released
    interpretations about the discovery of America.

14
Testing Alignment
15
Proper Alignment
16
Alignment of Current Desired Situation
Desired Situation
Current Situation
Proposal
Method
Benefits a b c
Effects a b c
17
Stage 1
  • Current Designing a compelling and engaging user
    experience is increasingly challenging as more
    and more people access the Internet through a
    wireless device.
  • Desired Participants in this tutorial will gain
    an overall understanding of the basic principles
    of multi-channel information design.

18
Testing Alignment
?
  • Design challenge
  • reversed by
  • understanding basic principles?

Not Really!
19
Exploring the FixExamine the Method
  • Participants will
  • learn the major issues impacting wireless
    design
  • analyze web designs .
  • create user scenarios
  • diagram interactions
  • storyboard ideas

20
Solution Rearticulate the desired
  • Designing a compelling and engaging user
    experience is increasingly challenging as more
    and more people access the Internet through a
    wireless device.
  • Participants in this tutorial will walk through
    the process of multi-channel information design.

21
Re-Alignment
?
  • Design challenge
  • reversed by
  • walk-thru of process?

Exactly!
22
Alignment Fixes
  • Design Challenge
  • A problem requiring a plan
  • Learn principles
  • an insight solution
  • Walk-thru process
  • A plan solution

23
Alignment of Effects Benefits
Desired Situation
Current Situation
Proposal
Method
a
b
c
Benefits a b c
Effects a b c
24
Stage 2
  • Effects To an information designer, this means
    identifying the unique needs of the wireless user
    and scaling a web site to be useful and usable
    from a wireless device
  • Benefits After attending this tutorial,
    participants will be able to transform a web
    information design to a wireless information
    design.

25
Testing Alignment
?
  • Effect A unique needs
  • Effect B scale a web site
  • aligned with
  • Transformed web design?

Not Really!
26
Solution Break down benefits
  • To an information designer, this means
    identifying the unique needs of the wireless user
    and scaling a web site to be useful and usable
    from a wireless device
  • In this tutorial, participants will learn to
    produce an information design that responds to
    the unique needs of wireless users and is
    appropriately scaled for wireless devices.

27
Realignment
?
  • Effect A unique needs
  • Effect B scale
  • aligned with
  • Benefit A responds to the unique needs of
    wireless users
  • Benefit B is appropriately scaled for wireless
    devices

Exactly!
28
Alignment of Deliverables with Transformation
Desired Situation
Current Situation
Proposal
Methods
a
b
c
Benefits a b c
Effects a b c
29
Stage 3
  • 1. learn the major design and usability issues
    impacting wireless design
  • 2. analyze web information designs for potential
    wireless solutions
  • 3. create user scenarios to identify
    channel-specific user needs and content
  • 4. diagram channel-specific interactions
  • 5. storyboard ideas as a means of rapid
    prototyping

30
Testing Alignment
  • Method 1 learn the major design and usability
    issues impacting wireless design
  • lead to
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices?

Not Really!
31
Re- Alignment
learn the major design and usability issues
impacting wireless design
  • Deliverable 1 learn the major scalabity issues
    impacting wireless design
  • aligned with
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

32
Testing Alignment
  • Method 2 analyze web information designs for
    potential wireless solutions
  • lead to
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices?

Not Really!
33
Re- Alignment
analyze web information designs for potential
wireless solutions
  • Deliverable 2 analyze web information designs
    for appropriately scaled wireless solutions
  • aligned with
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

34
Testing Alignment
  • Method 3 create user scenarios to identify
    channel-specific user needs and content
  • lead to
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices?

Somewhat!
35
Re- Alignment
create user scenarios to identify
channel-specific user needs content
  • Deliverable 3 create user scenarios to identify
    wireless user needs and content
  • aligned with
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

36
Testing Alignment
  • Method 4 diagram channel-specific interactions
  • lead to
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices?

Maybe!
37
Re- Alignment
diagram channel-specific interactions
  • Deliverable 4 design wireless interactions
  • aligned with
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

38
Testing Alignment
  • Method 5 storyboard ideas as a means of rapid
    prototyping
  • lead to
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

Not at all!
39
Re- Alignment
storyboard ideas as a means of rapid prototyping
  • Deliverable 5 storyboard wireless interactions
  • aligned with
  • Benefit In this tutorial, participants will
    learn to produce an information design that
    responds to the unique needs of wireless users
    and is appropriately scaled for wireless devices.

40
Overall Points
  • Realignments Cascade
  • Get Current Desired aligned
  • Get Effects Benefits aligned
  • Get Methods and Benefits aligned
  • Realignments have real consequences

41
Alignment Problem
42
Task
  • Read your partners conference proposal draft and
    test the alignment of
  • Current Desired
  • Effects Benefits
  • Methods and Benefits
  • Discuss possible realignments
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