Mini Case 1: Delta, Lufthansa etc.. - PowerPoint PPT Presentation

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Mini Case 1: Delta, Lufthansa etc..

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Remote check-ins ( hotel, home, office etc) ... Improves customer relations by making check-in and subsequent activities are easy as possible. ... – PowerPoint PPT presentation

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Title: Mini Case 1: Delta, Lufthansa etc..


1
Mini Case 1 Delta, Lufthansa etc..
  • Computer system technologies and functions that
    are included with self-service kiosks are
  • Networked special purpose microcomputer
    terminals, which include video touch screens as
    the user interface, along with a built in
  • High speed thermal printer for flight itineraries
    and boarding passes.
  • A magnetic stripe card reader that is used to
    read customers airline and credit cards.
  • Connected to credit companies and banks
    databases
  • Integrated with airlines internal application
    system

2
Delta, Northwest cont
  • Possible other technologies
  • Connect with federal databases for customer
    identification
  • Passport reader/multi language processors and
    translators
  • Intelligent kiosks
  • Pen-based handwriting recognition features
  • Wireless links for travels with PDAs and
    Internet-enabled cellular and PCS phones.
  • Biometrics (Image, speech, fingerprints
    recognition.
  • Identification recognition (fingerprints etc.)
  • Remote check-ins ( hotel, home, office etc)

3
The customer value of self service kiosks for
airline check-ins is
  • Customer More Control
  • Upgrades
  • Seat selection
  • Change flights/seat
  • Check baggage
  • Stand by
  • Less people interaction for the introvert the
    reduction in face-to-face interaction can
    sometimes be beneficial
  • Time savings
  • Convenience
  • Family check-ins
  • Pay by credit card any upgrade/change etc.

4
What is the business value of self-service kiosks
in the airline industry?
  • Reduces costs or at least reduces the increase in
    cost.
  • Space savings
  • Improved efficiency
  • Improves customer relations by making check-in
    and subsequent activities are easy as possible.
  • Reduces the waiting time for customers that
    increased after Sept. 11.
  • Improves customer goodwill
  • Stay ahead of competition by continuously adding
  • features like hotel reservations, weather
    information

5
Still a strategic advantage?
  • Maybe, not any more
  • Kiosk were competitive advantages when they
    started probably around 2002. Airlines offered
    miles to customers to use kiosk but now they are
    a necessity.
  • Many airlines still can not afford it
  • However, Continuous improvements can still
    provide competitive advantage
  • Intelligent -Talking kiosks (real time help)
  • Continuous improvement and streamlining of
    traveler check-in activities, especially after
    Sept. 11, will always be provide advantage.
  • A reduction of costs or a reduction in the
    increase in costs in a highly competitive
    industry will always provide advantage.
  • Continuous enhancement of customer goodwill will
    always be strategic
  • Online entertainment (casino, massage, card games
    etc..) may provide some advantage, especially on
    international flights
  • Provide reports on delays and alternatives on
    line in real time

6
RWC 2 Maryland and Colorado Serving Its
Citizens Without Using Wires
  • What is the business value of advanced mobile
    technologies to Marylands emergency management
    services?
  • Direct agents --toward places where their
    presence is required
  • Give notice of impending natural disasters with
    forecasts and instructions on how to proceed.
  • Improve information gathering on the extent and
    magnitude of devastation.
  • Reduce the amount of manual data-entry, leading
    to improved response times and reduction of
    errors (i.e. address is automatically captured
    and pop-up menus limit possible answers).

7
In what other government services could GPS serve
to provide business value? Give some examples.
  • States National Guards, to monitor and direct
    personnel in case of an emergency.
  • Emergency Services, to direct ambulances,
    firefighters, etc.
  • Department of Treasury / Federal Reserve, to
    track the location of armored trucks both for
    regular traffic and in case of a hijacking.
  • The military in general, given that it has one of
    the largest manpower and logistics network in the
    country.

8
Are there disadvantages or risks associated with
the deployment of GPS systems to monitor the
location of people? Explain.
  • Invasions of privacy
  • Limitation on the freedom of movement
  • Could allow not only the government but also
    private individuals to monitor other peoples
    movements.

9
Developing Business/IT Solutions
  • Systems Development Life Cycle
  • Prototyping
  • End User Development
  • Project Management
  • Change Management

10
Learning Objectives
  1. Use the systems development process outlined in
    this chapter and the model of IS components from
    Chapter 1 as problem-solving frameworks to help
    you propose information systems solutions to
    simple business problems.
  2. Describe and give examples to illustrate how you
    might use each of the steps of the information
    systems development cycle to develop and
    implement a business information system.

11
Learning Objectives
  • Explain how prototyping can be used as an
    effective technique to improve the process of
    systems development for end users and IS
    specialists.
  • Understand the basics of project management and
    their importance to a successful systems
    development effort.
  • Identify the activities involved in the
    implementation of new information systems.

12
Learning Objectives
  • Compare and contrast the four basic system
    conversion strategies.
  • Describe several evaluation factors that should
    be considered in evaluating the acquisition of
    hardware, software, and IS services.
  • Identify several change management solutions for
    end user resistance to the implementation of new
    information systems.

13
Systems Analysis and Design
  • SA D
  • Overall process by which IS are designed and
    implemented within organizations
  • Two most common approaches to SA D
  • Object-oriented analysis and design
  • Systems Development Life Cycle

14
  • Systems Life Cycle concept

15
Systems Development Lifecycle (SDLC) p 368
16
  • Data flow diagram (DFD)

17
  • Leveling DFDs

How to factor a system?
  • The BLACK BOX concept
  • you know the inputs it expects
  • you know the outputs it should give back
  • you know its function (what it does)
  • you do not need to know the specifics to use it
  • Controlling complexity of black boxes
  • each box should solve one well-defined piece of
    the problem
  • each box should be easy to understand
  • connections should be made as simple as possible

18
  • Exploding DFDs

C
CONTEXT
LEVEL 0
I
P
O
LEVEL 1
I
P
O
I
P
O
I
P
O
LEVEL 2
I
P
O
I
P
O
O
I
P
19
Prototyping
  • The rapid development and testing of working
    models
  • Used in design phase
  • Especially useful when end user requirements are
    hard to define

20
Prototyping Life Cycle P375
21
Prototyping
  • Can be used for small and large systems
  • But if system is large, usually prototype just
    parts
  • Develop quickly
  • Refine until acceptable

22
User Interface Design
  • Focuses on supporting the interactions between
    end users and their computer-based applications
  • Frequently prototype the user interface

23
End User Development
  • IS professional plays a consulting role
  • End user does his/her own application development
  • Contrast in traditional life cycle
  • End user is customer
  • IS profession does development

24
End User Development p379
Source Adapted from James N. Morgan, Application
Cases in MIS, 4th ed. (New York
Irwin/McGraw-Hill, 2002), p. 31.
25
Project Management
  • IT and business unit managers
  • enforce a project plan which includes
  • job responsibilities,
  • time lines for major stages of development, and
  • financial budgets

26
Project
  • A project
  • Is a set of activities with a clear beginning and
    end
  • Each project has
  • Goals
  • Objectives
  • Tasks
  • Limitations

27
Managing a project
  • To manage a project need
  • Process
  • Tools
  • Techniques

28
Conversion
  • Conversion from use of present system to
    operation of new system
  • Direct
  • Phased
  • Pilot
  • Parallel

29
Implementation Challenges
  • New system involves major organizational change
  • Manage changes to
  • Business processes
  • Organizational structures
  • Managerial roles
  • Work assignments
  • Stakeholder relationships

30
User Resistance
  • New way of doing things generates resistance
  • Key to solving is
  • User involvement in organizational changes and
    development of new systems
  • User involvement
  • End users on systems development teams
  • End user ownership of new system

31
JAD
  • Joint application development (JAD)
  • Its distinguishing feature is a carefully
    prepared 2 to 4 day meeting bringing together
    user representatives and IS staff members.
  • JAD tries to eliminate misunderstandings that
    often persist despite lengthy user interviews
    during the analysis needed for functional
    specifications and external specifications.

32
RAD
  • Rapid Application Development (RAD)
  • The availability of powerful CASE software makes
    it possible for developers to create systems much
    faster than ever before.
  • Too often, the user specifications are frozen
    before the technical design, coding and testing
    are accomplished.
  • In other cases, users are presented with an
    inadequate system because the needs of the
    business have changed substantially during the
    many months spent waiting for the system to
    become operational.
  • The shorter the elapsed time between User Design
    and cutover, the more likely it is that the
    system will be satisfactory to the users

33
Exercise
  • Develop a context Diagram for a small bank for
    Loan Granting process
  • Identify EXTERNAL entities
  • Develop a Context diagram

34
Context Diagram I-P-O
  • Steps
  • INPUT
  • Customer requests loan through an Application
    (input)
  • Credit Bureau provides customer credit history
    (input)
  • Customer acceptance of loan (if accepted)
  • Customer provides completed (Executed) Loan
    Contract
  • PROCESS Process Loan
  • OUTPUT
  • Outcome Accept/Reject
  • IF Loan is approved
  • Send acceptance notification
  • IF accepted by customer
  • Send Loan Contract
  • Send Loan Amount
  • ELSE
  • Stop

35

Customers Credit History
Credit Bureaus
Request credit
Loan Granting Process
Application
Executed Loan Contract
Acceptance/ Rejection of Loan
Notice of Acceptance or Rejection
Customer
Loan Contract
Loan Funds
36
  • Assume following processes (data Fragments) at
    level 0 for the Loan Granting Process
  • Application Process
  • Loan Process
  • Execute Loan
  • Loan Delivery
  • Explode the context diagram for level 0 for the
    above processes

37
  • 1.0 Application Process
  • INPUT
  • from Context diagram .Customer .APPLICATION
  • PROCESS
  • Check for applications completeness
  • OUTPUT
  • Completed Application
  • 2.0 Loan Process
  • INPUT
  • from context diagram customer credit History
  • From Bank CUSTOMER database customers history
    with the bank
  • Completed Application
  • Bank rules from RULE database regarding banks
    policy on loans
  • PROCESS
  • Based on banks rule decide if customer meets
    requirements for loan

38
Application
1.0 Application Process
Bank Rules
Customers Credit History
Completed Application
Credit Bureaus
Banks Rules
Request credit
2.0 Loan Process
Customer
History
Customer Database
Notice of Acceptance or Rejection
Update Customer
Acceptance or Rejection of Loan
Customer
Loan Completed
3.0 Execute Loan
Loan Contract
4.0 Loan Delivery
Loan Funds
Executed Loan Contract
39
Additional Readings
  • Learn How to Draw DFDs
  • Free DFD Software
  • Business process reengineering
  • How are new Business systems born?       
  • System Development Life Cycle 
  • JAD
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