Title: Mini Case 1: Delta, Lufthansa etc..
1Mini Case 1 Delta, Lufthansa etc..
- Computer system technologies and functions that
are included with self-service kiosks are - Networked special purpose microcomputer
terminals, which include video touch screens as
the user interface, along with a built in - High speed thermal printer for flight itineraries
and boarding passes. - A magnetic stripe card reader that is used to
read customers airline and credit cards. - Connected to credit companies and banks
databases - Integrated with airlines internal application
system
2Delta, Northwest cont
- Possible other technologies
- Connect with federal databases for customer
identification - Passport reader/multi language processors and
translators - Intelligent kiosks
- Pen-based handwriting recognition features
- Wireless links for travels with PDAs and
Internet-enabled cellular and PCS phones. - Biometrics (Image, speech, fingerprints
recognition. - Identification recognition (fingerprints etc.)
- Remote check-ins ( hotel, home, office etc)
-
3The customer value of self service kiosks for
airline check-ins is
- Customer More Control
- Upgrades
- Seat selection
- Change flights/seat
- Check baggage
- Stand by
- Less people interaction for the introvert the
reduction in face-to-face interaction can
sometimes be beneficial - Time savings
- Convenience
- Family check-ins
- Pay by credit card any upgrade/change etc.
4What is the business value of self-service kiosks
in the airline industry?
- Reduces costs or at least reduces the increase in
cost. - Space savings
- Improved efficiency
- Improves customer relations by making check-in
and subsequent activities are easy as possible. - Reduces the waiting time for customers that
increased after Sept. 11. - Improves customer goodwill
- Stay ahead of competition by continuously adding
- features like hotel reservations, weather
information
5Still a strategic advantage?
- Maybe, not any more
- Kiosk were competitive advantages when they
started probably around 2002. Airlines offered
miles to customers to use kiosk but now they are
a necessity. - Many airlines still can not afford it
- However, Continuous improvements can still
provide competitive advantage - Intelligent -Talking kiosks (real time help)
- Continuous improvement and streamlining of
traveler check-in activities, especially after
Sept. 11, will always be provide advantage. - A reduction of costs or a reduction in the
increase in costs in a highly competitive
industry will always provide advantage. - Continuous enhancement of customer goodwill will
always be strategic - Online entertainment (casino, massage, card games
etc..) may provide some advantage, especially on
international flights - Provide reports on delays and alternatives on
line in real time
6RWC 2 Maryland and Colorado Serving Its
Citizens Without Using Wires
- What is the business value of advanced mobile
technologies to Marylands emergency management
services? - Direct agents --toward places where their
presence is required - Give notice of impending natural disasters with
forecasts and instructions on how to proceed. - Improve information gathering on the extent and
magnitude of devastation. - Reduce the amount of manual data-entry, leading
to improved response times and reduction of
errors (i.e. address is automatically captured
and pop-up menus limit possible answers).
7In what other government services could GPS serve
to provide business value? Give some examples.
- States National Guards, to monitor and direct
personnel in case of an emergency. - Emergency Services, to direct ambulances,
firefighters, etc. - Department of Treasury / Federal Reserve, to
track the location of armored trucks both for
regular traffic and in case of a hijacking. - The military in general, given that it has one of
the largest manpower and logistics network in the
country.
8Are there disadvantages or risks associated with
the deployment of GPS systems to monitor the
location of people? Explain.
- Invasions of privacy
- Limitation on the freedom of movement
- Could allow not only the government but also
private individuals to monitor other peoples
movements.
9Developing Business/IT Solutions
- Systems Development Life Cycle
- Prototyping
- End User Development
- Project Management
- Change Management
10Learning Objectives
- Use the systems development process outlined in
this chapter and the model of IS components from
Chapter 1 as problem-solving frameworks to help
you propose information systems solutions to
simple business problems. - Describe and give examples to illustrate how you
might use each of the steps of the information
systems development cycle to develop and
implement a business information system.
11Learning Objectives
- Explain how prototyping can be used as an
effective technique to improve the process of
systems development for end users and IS
specialists. - Understand the basics of project management and
their importance to a successful systems
development effort. - Identify the activities involved in the
implementation of new information systems.
12Learning Objectives
- Compare and contrast the four basic system
conversion strategies. - Describe several evaluation factors that should
be considered in evaluating the acquisition of
hardware, software, and IS services. - Identify several change management solutions for
end user resistance to the implementation of new
information systems.
13Systems Analysis and Design
- SA D
- Overall process by which IS are designed and
implemented within organizations - Two most common approaches to SA D
- Object-oriented analysis and design
- Systems Development Life Cycle
14- Systems Life Cycle concept
15Systems Development Lifecycle (SDLC) p 368
16 17How to factor a system?
- The BLACK BOX concept
- you know the inputs it expects
- you know the outputs it should give back
- you know its function (what it does)
- you do not need to know the specifics to use it
- Controlling complexity of black boxes
- each box should solve one well-defined piece of
the problem - each box should be easy to understand
- connections should be made as simple as possible
18C
CONTEXT
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19Prototyping
- The rapid development and testing of working
models - Used in design phase
- Especially useful when end user requirements are
hard to define
20Prototyping Life Cycle P375
21Prototyping
- Can be used for small and large systems
- But if system is large, usually prototype just
parts - Develop quickly
- Refine until acceptable
22User Interface Design
- Focuses on supporting the interactions between
end users and their computer-based applications - Frequently prototype the user interface
23End User Development
- IS professional plays a consulting role
- End user does his/her own application development
- Contrast in traditional life cycle
- End user is customer
- IS profession does development
24End User Development p379
Source Adapted from James N. Morgan, Application
Cases in MIS, 4th ed. (New York
Irwin/McGraw-Hill, 2002), p. 31.
25Project Management
- IT and business unit managers
- enforce a project plan which includes
- job responsibilities,
- time lines for major stages of development, and
- financial budgets
26Project
- A project
- Is a set of activities with a clear beginning and
end - Each project has
- Goals
- Objectives
- Tasks
- Limitations
27Managing a project
- To manage a project need
- Process
- Tools
- Techniques
28Conversion
- Conversion from use of present system to
operation of new system - Direct
- Phased
- Pilot
- Parallel
29Implementation Challenges
- New system involves major organizational change
- Manage changes to
- Business processes
- Organizational structures
- Managerial roles
- Work assignments
- Stakeholder relationships
30User Resistance
- New way of doing things generates resistance
- Key to solving is
- User involvement in organizational changes and
development of new systems - User involvement
- End users on systems development teams
- End user ownership of new system
31JAD
- Joint application development (JAD)
- Its distinguishing feature is a carefully
prepared 2 to 4 day meeting bringing together
user representatives and IS staff members. - JAD tries to eliminate misunderstandings that
often persist despite lengthy user interviews
during the analysis needed for functional
specifications and external specifications.
32RAD
- Rapid Application Development (RAD)
- The availability of powerful CASE software makes
it possible for developers to create systems much
faster than ever before. - Too often, the user specifications are frozen
before the technical design, coding and testing
are accomplished. - In other cases, users are presented with an
inadequate system because the needs of the
business have changed substantially during the
many months spent waiting for the system to
become operational. - The shorter the elapsed time between User Design
and cutover, the more likely it is that the
system will be satisfactory to the users
33Exercise
- Develop a context Diagram for a small bank for
Loan Granting process - Identify EXTERNAL entities
- Develop a Context diagram
34Context Diagram I-P-O
- Steps
- INPUT
- Customer requests loan through an Application
(input) - Credit Bureau provides customer credit history
(input) - Customer acceptance of loan (if accepted)
- Customer provides completed (Executed) Loan
Contract - PROCESS Process Loan
- OUTPUT
- Outcome Accept/Reject
- IF Loan is approved
- Send acceptance notification
- IF accepted by customer
- Send Loan Contract
- Send Loan Amount
- ELSE
- Stop
35Customers Credit History
Credit Bureaus
Request credit
Loan Granting Process
Application
Executed Loan Contract
Acceptance/ Rejection of Loan
Notice of Acceptance or Rejection
Customer
Loan Contract
Loan Funds
36- Assume following processes (data Fragments) at
level 0 for the Loan Granting Process - Application Process
- Loan Process
- Execute Loan
- Loan Delivery
- Explode the context diagram for level 0 for the
above processes
37- 1.0 Application Process
- INPUT
- from Context diagram .Customer .APPLICATION
- PROCESS
- Check for applications completeness
- OUTPUT
- Completed Application
- 2.0 Loan Process
- INPUT
- from context diagram customer credit History
- From Bank CUSTOMER database customers history
with the bank - Completed Application
- Bank rules from RULE database regarding banks
policy on loans - PROCESS
- Based on banks rule decide if customer meets
requirements for loan
38Application
1.0 Application Process
Bank Rules
Customers Credit History
Completed Application
Credit Bureaus
Banks Rules
Request credit
2.0 Loan Process
Customer
History
Customer Database
Notice of Acceptance or Rejection
Update Customer
Acceptance or Rejection of Loan
Customer
Loan Completed
3.0 Execute Loan
Loan Contract
4.0 Loan Delivery
Loan Funds
Executed Loan Contract
39Additional Readings
- Learn How to Draw DFDs
- Free DFD Software
- Business process reengineering
- How are new Business systems born?
- System Development Life Cycle
- JAD