Helping Turkish Enterprises Globalize:

1

• Helping Turkish Enterprises Globalize
• SkySong The ASU Scottsdale Innovation Center
• June 2007

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Presentation Overview

• What is SkySong?
• University-led research/innovation/cultural/techno
  park
• Arizona Greater Phoenix
• 14th largest metro area in U.S. with over 4
  million people
• Arizona State University
• Over 63,000 students on 4 metro Phoenix campuses
• SkySong in Detail
• Global orientation, benefits/advantages, ASU
  Connectivity
• Q A

3
SkySong Vision
A powerful 21st century community that links
technology, entrepreneurship, innovation and
education to position ASU, the Centers tenants
and the region as global leaders of the knowledge
economy.
4
SkySong Elements

• Research/innovation/cultural/entertainment/
  techno park
• Over 112,000 sq m of mixed use space on 17
  hectares to be built out by 2010

• 14,000 sq m open Fall 2007
• Stores, restaurants, cafes, arts/culture,
  residential on site
• Advanced global teleconferencing facility,
  classrooms and conference rooms
• Fully redundant internet access, Internet2
  availability, site-wide wireless access
• Connectivity to Arizona State University Tempe
  campus (less than 5km away), 2nd largest US
  college campus

Phase I, June 13, 2007
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Arizona Greater Phoenix

• Fastest population growth in U.S.
• AZ population over 6 million 10 million by 2030
• Phoenix 5th largest US city, metro has 4 million
  people
• Arizona fastest growing economy in US in 2005
• Greater Phoenix economy is larger than the GDPs
  of Singapore and Israel
• Arizona ranks 6th in the US in high tech exports
• Strong in aerospace and semiconductors
• Major companies such as Intel, Avnet, Motorola,
  Honeywell, Boeing, American Express, Mayo Clinic
• Entrepreneur Magazine ranked Arizona and Phoenix
  first in its Hot States and Hot Cities
• Greater Phoenix named 1 of 10 North Americas
  Large Cities of the Future by fDi magazine
• Phoenix ranks 2nd on Inc. Magazines list of
  Hottest Large Cities for Doing Business (May 2007)

6
Financing Climate

• State sponsored targeted incentive programs
• Angel tax credit
• RD tax credit
• Technology/market assessments
• Vibrant investment climate
• ASU-sponsored investor programs
• Approximately 25 capital firms (VC, angel, etc.)
  with over 500 million in assets
• Invest Southwest, largest capital conference in
  U.S. southwest, administered by ASU Technopolis
• 50 of participating firms have historically
  received funding (1992-present)

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SkySongs Strategic Location
Greater Phoenix provides excellent access to
markets in California, the southwestern US,
Mexico and Latin America.

• Proximate to California
• Largest US state by population
• Home to 48 of US Venture Capital
• Worlds 7th largest economy if it was its own
  country
• Over 170 daily flights to CA daily, most 1 hour
  in length
• AZ operating costs up to 40 lower

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Arizona State University

• Located in the largest US metro with one research
  university
• Annual sponsored research growth of 15 over
  200 million in FY 2006
• 6th in startups and 8th in patents per 10
  million of research expenditures among US
  universities (Milken Institute, 2006)
• 12 National Academy of Engineering members 5
  American Academy of Arts and Sciences members
  and 40 National Science Foundation Career Awards
• Over 63,000 students on four metro campuses
• Tempe campus second largest in the U.S.
• Over 12,000 annual graduates, including nearly
  1,400 engineers and over 2,500 business
  students

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ASU One University, Many Places
The New American University Excellence
Access Impact
SkySong
West Campus
Tempe Campus
Downtown Phoenix Campus
Polytechnic Campus
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ASUs Global Engagement

• Part of ASU vision as the New American University
• Two primary criteria in international outreach
• Current and emerging innovation economies
• Countries with strategic relationship already in
  place
• Focus on Singapore, China, Ireland and Turkey
• Turkish relationships include
• Developing relationship with Turkish American
  Business Connection
• Sebit Software already a signed tenant for
  SkySong and receiving benefits of ASU service
  package
• Joint teacher training project in Turkey
• Longstanding student and faculty exchange

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SkySong Is Home To
ASU is establishing a globally representative,
interactive hub at SkySong

• Domestic Tenants
• A unit of Qwest - Telecom
• Arizona Technology Council - Business Dev
• Finao Capital- Venture capital
• American Solar - Solar Technology

• Global Enterprises
• Aurigin Technologies - ICT (Singapore)
• Canon - Imaging Equipment (Japan)
• Energy Ventures - Energy Mgt Tech (Mexico)
• Ensitech - Software (Mexico)
• EyePower - Educational gaming (Singapore)
• Fscreen Ltd - Solar (China)
• Imota - Mobile applications (Canada)
• Litree Corp - Water purification (China)
• Logical Steps - Web applications (Singapore)
• Sebit Software - eLearning (Turkey)
• ST Consultancy - Education software (Singapore)
• Telserra - Electronic transactions (India)
• Ubidyne - Wireless (Germany)

• Top Prospects
• Major entertainment technology company
• Internationally-focused business development
  agencies
• Solar division of Japanese technology company
• Branch office of southwest U.S. VC firm
• Numerous other global and VC firms

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SkySongs Global Influences
Singapore Science Park
Surrey Research Park, UK
Technopolis Helsinki, Finland
Technology Park Dortmund
Kyoto Research Park
University Park, MIT
Zhongguancun Science Park, Beijing
Digital Hub, Dublin
Taguspark, Portugal
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The Advantages of ASU Connectivity

• Links/access to ASU research infrastructure and
  assets
• Faculty,equipment, computing, library
• 200 million research enterprise
• Access to over 63,000 students, 12,000 new
  graduates a year
• Facilitated tech transfer and product development
  services
• Educational opportunities as either students or
  teachers
• Access to ASUs global network of research
  universities

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Benefits for Global Companies

• Enterprise Arizona Venture Center
• Business accelerator offering business services,
  shared amenities
• Multiple office space options
• Facilitated connections with ASU units and other
  SkySong tenants
• Programs, access, connections to experts in
• Market entry and strategy
• Entrepreneurial coaching
• Capital/financing
• Sales/Marketing
• Product development, research and tech transfer
• Foreign investment regulations
• Law (IP, immigration, trade, etc.)
• ASAP, a concierge service that facilitates
  relationships for tenant companies with ASU and
  the community

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ASU Research Innovation _at_ SkySong

• InnovationSpace - interdisciplinary product
  development
• Technology Based Learning and Research -
  education based ICT
• Institute for Computing and Information Sciences
  and Engineering - interdisciplinary computing
  research
• Connection One - wireless communications systems
• Applied Learning Technologies Institute (altI) -
  advanced education technologies

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ASU Enterprise _at_ SkySong

• Enterprise Arizona Venture Center
• ASU Technopolis
• Arizona Technology Enterprises
• Technology Ventures Clinic
• University as Entrepreneur
• Student Entrepreneur Hub
• Edson alumni
• Student entrepreneurial projects

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Enterprise Arizona Venture Center (EAVC)

• EAVC is a business accelerator providing the
  necessary support for both local and global
  innovators to launch operations in the U.S.
• Collaboration with ASU units and SkySong tenants
• Creative office space hot desks and plug and
  play space
• Global teleconferencing facility
• Classroom / training space
• Conference rooms with catering services available
  
• Onsite business services (legal, finance, etc.)
• Receptionist services and common lobby
• Display/showcase space

Participation Options
For

• University entrepreneurs
• Global entrepreneurs
• Social ventures
• Economic development orgs
• Business service providers
• Artists, writers, other cultural

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ASU Technopolis

• Technopolis spurs innovation in the region by
  supporting technology entrepreneurs through the
  provision of
• Numerous short courses
• 1-on-1 coaching
• Capital formation access
• Networking events
• Adapted from UC-San Diego CONNECT program, key
  driver of San Diegos economic revival

• Over 520 entrepreneurs trained representing 290
  companies
• Over 835 experts volunteer as lecturers, coaches
  and mentors
• Over 67 million(investments, grants, etc)
  received for ASU Technopolis companies

Technopolis Industry breakdown
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Arizona Technology Enterprises

• ASUs tech transfer/commercialization entity
• Differentiated business model for US public
  university
• Last three years
• Entered into over 80 commercialization
  transactions
• Started 13 new companies and generated 8 million
  based on technology developed at ASU, NAU and
  other research partners

• Labs
• Researchers
• Laboratories
• Institutes
• Innovators

Technology Transfer Services Technology
Assessment Product Development Expertise Marketing
Capabilities Licensing/Partnering Capital
Formation Operations/Management Skills Strategic
Business Development

• Marketplace
• Commercial Partners
• Manufacturers
• Venture Capital
• Investment Banks

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SkySong Development Plan

• Fall 2007 Begin occupancy
• Private Sector Tenants
• ASU Programs (80,000 sq ft 7,500 sq m in Phase
  I)
• Retail
• Spring 2008 Phase II
• Additional 80,000 sq ft office/research space
• 325 residential units
• Park complete landscaping
• 2010 Complete Center (1.2 million sq ft 112,000
  sq m)
• Hotel/Conference facilities

Site Layout
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Locating at SkySong
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Why SkySong?

• Network Global and domestic industry,
  investment, ASU, Turkish American Business
  Connection, business services
• Environment Interactive workplace, Scottsdale
  quality of life, business climate
• Research ASU connection, global partners, other
  tenants
• Visibility Regional showcase, talent attractor

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• For more information, contact
• Julia Rosen
• Assistant Vice President for Economic Affairs
• Arizona State University
• Julia.rosen_at_asu.edu
• 480-965-1225

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Additional Information
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TABS Turkish American Business at SkySong

• ASU/SkySong is partnering with Turkish American
  Business Connection (TABC) to support Turkish
  businesses interested in expanding in the US
  through the TABS--Turkish American Business at
  SkySong
• TABC Mission
• Promote the common interests image of
  Turkish-American professionals and businesses
• Articulate the unique needs and issues of
  Turkish-American businesses though organized
  informative events
• Foster relationships among businesses and
  professionals in Turkey and the U.S.
• TABS Benefits
• TABC offers binational networks and knowledge and
  business development expertise
• SkySong is a mixed-use innovation center
  developed with global best practices
• Deployment of ASU institutional resources
• TABS offers ideal landing for Turkish firms
  seeking to establish US presence
• Support incubation of high-tech companies
• Numerous programs and services geared to
  expansion
• Turkish firm, Sebit Software, already involved

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Invest Southwest

• Premier capital formation conference in the US
  Southwest
• Rigorously screened companies present business
  plans to accredited investors from throughout the
  United States and receive mentoring and training
  from business veterans
• Administered by ASU Technopolis
• February 2007 conference
• Over 100 accredited investors attended, including
  representation from 17 out-of-state private
  equity firms
• 13 featured companies have already received 16
  million in investment

• Invest Southwest and its predecessors have seen
  50 of presenting companies receive funding
  (1992-present)

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ASU _at_ SkySong ASAP

• ASAP is a concierge service that facilitating
  relationships for tenant companies with ASU and
  the community
• Business Professional assistance
• Single point of contact to find relevant ASU
  expertise
• On-site recruiting of interns, temporary and
  permanent employees from ASU pool of students and
  graduates
• On-site programs on ASU research
• Employee level personal assistance
• Provide initial Grounding assistance for key
  relocated staff
• Cultural and social events
• Facilitated access to ASU sporting events (staff
  discount rates)
• Cultural events scheduled on site

ASU ASAP Card ASU SkySong Access Program
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ASU VISION

• To establish ASU as the model for a New American
  University, measured not by who we exclude, but
  rather by who we include pursuing research and
  discovery that benefits the public good assuming
  major responsibility for the economic, social,
  and cultural vitality and health and well-being
  of the community.

DESIGN ASPIRATIONS FOR A NEW AMERICAN
UNIVERSITY Leveraging place Embracing our
cultural, social, economic, and physical
setting Transforming Society Becoming a force,
and not only a place Academic Enterprise Serving
as a responsible knowledge entrepreneur Use-Inspir
ed Research Improving the human condition through
the appropriate application of knowledge Focus on
the Individual Outcome-determined excellence
commitment to intellectual and cultural diversity
Intellectual Fusion Disciplinary/interdisciplinar
y/transdisciplinary/postdisciplinary Social
Embeddedness Social enterprise development
through direct engagement Global
Engagement Transnational/transcultural focus and
impact
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University as Entrepreneur

• ASU is 1 of 8 US universities receiving funding
  (5 million) from the Ewing Marion Kauffman
  Foundation to extend entrepreneurship education

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Edson Student Entrepreneur Initiative

• Provides students with hands on experience
  running their own venture
• 200,000 annually to invest in ASU student-led
  ventures
• Up to 20,000 in seed funding per venture, office
  space and training/networking
• One of the largest student entrepreneur programs
  in U.S.
• Funded by 5.4 million gift by Orin Charlene
  Edson to ASU Foundation
• Outcomes (34 ventures, 103 students)
• 25 ventures are incorporated or plan to
• 19 are building prototypes
• 16 are developing IP strategies
• 1.55 million received in external funding and
  in-kind services

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Technology Ventures Clinic

• Students gain first-hand experience of best
  practices in technology commercialization and
  venturing, including
• Intellectual Property Analysis
• Market Research
• Deal structuring
• Commercialization Strategy Development
• Technology Assessment
• New Business Entity Creation
• Valuation Techniques
• Licensing of Intellectual Property
• Raising Capital

• Interdisciplinary technology venturing entity
  primarily serving ASUs technology transfer
  office, Arizona Technology Enterprises
• 20 students per semester participate
• Graduate students from law, engineering,
  business, design and nursing
• Undergraduate students from the Barrett Honors
  College
• TVC has worked on over 200 projects and analyzed
  over 220 technologies for various ASU
  organizations and is seeking to expand its client
  base beyond the university.

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InnovationSpace

• Partnership of College of Design, Fulton School
  of Engineering and W.P. Carey School of Business
• Transdisciplinary laboratory in which students
  and faculty partner with researchers and
  businesses to explore user-centered product
  concepts that improve society while minimizing
  impacts on the environment.
• Integrated Innovation Product Development model
  explores four questions
• What's Desirable?
• What's Good?
• What's Valuable?
• What's Possible?

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InCISEInstitute for Computing and Information
Sciences and Engineering
Mission foster computer science and applications
of data storage, security, modeling,
visualization, analysis and interpretation in
interdisciplinary research, education and
entrepreneurship. Purpose leverage selective
investments in collaborative, interdisciplinary
projects to build partnerships between
researchers, improve internal and external
visibility and generate successful larger scale
collaborative proposals.

• Core Research Groups
• Arts, Media and Engineering
• Center for Advancing Business through Information
  Technology
• Consortium for Embedded Systems
• Center for Cognitive Ubiquitous Computing
• Intelligent Information Integration
• Information Assurance
• Partnership for Research in Spatial Modeling
• Other research areas with a SkySong Presence
• Cognitive Informatics
• Enterprise Computing
• Biomedical Informatics

Groups/areas in blue to be located at SkySong
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Connection One

• Mission development of technology to enable
  end-to-end communication systems for a variety of
  applications, ranging from cellular to
  environmental and defense applications
• Research areas RF, wireless communication
  systems, networks, remote sensing, and homeland
  security.
• Activities New IP generation, research,
  curriculum and internships
• NSF Industry/University Cooperative Research
  Center

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Technology Based Learning Research

• TBLR focuses on research and large-scale delivery
  of educational materials as well as technology
  training and integration using computers and
  other information and communication technologies

• Current research projects
• Preparing Tomorrow's Teachers to Use Technology
  (PT3) NETS Digital Video Library
• eLearning Network
• Math-ed-ology
• The Marcopolo program.
• Instructional Media Design
• Hispanic Math
• Understanding Teaching
• Leadership Institutes for Technology
• Learning, Integrating, and Networking Knowledge
  Skills Learning (LINKS)
• The Tempe Educational Consortium's Regional
  Training Center
• Math Fitness

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Applied Learning Technologies Institute

• altI combines research, technology, methods, and
  services to improve teaching and research and
  enhance local and global learning environments
  through the innovative application of technology
• Emphasis and focus on
• Learning Technology Support
• Distributed Learning
• Technology Enhanced Learning and Research
• Integration of Communications Technology into
  Teaching Learning and Research
• Distribution of Media and Collaborative Systems