Identifying the Gap

1
Identifying the Gap

• Where is the knowledge gap?
• What is the research agenda for addressing the
  gaps?
• How can different disciplines be integrated
  towards a more complete understanding?

2
Identifying the Gap

• Professor Robert (Bob) Johnston
• Warwick Business School
• Professor Scott Sampson
• Brigham Young University
• Professor David Bowen
• Thunderbird School of Global Management

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IT
OM
The things that divide us
etc
MKT
HR
ENG
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Gaps - Issues
Efficient and effective use of (physical)
resources
IT
OM
Academic silos Different perspectives Rewards
for digging deeper holes Top journals are
specialised Different languages and
foci Different sector Interests Funding
Understanding markets and customers and building
relationships
etc
MKT
HR
ENG
Managing people and their behaviour
5
Gaps - Issues
IT
OM
Academic silos Different perspectives Rewards
for digging deeper holes Top journals are
specialised Different languages Different sector
interests Funding
etc
MKT
HR
ENG
What divides us Plus gaps within
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Gaps OM Service Knowledge and Interest

• 17 of the 2000 papers published in JOM and IJOPM
  are about service (titles, keywords and
  abstracts) c/f size of the service economy!
• 17 of the 467 papers published in JSR and IJSIM
  are about operations or delivery.
• Most research in
• service is focused
• on the B2C sector

n852 (JSR, IJSIM, SIJ)
Htrend 3 qss
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Research
Trends in the type of service studied in all the
papers published from 1998 to 2006 inclusive in
the Journal of Service Research, the
International Journal of Service Industry
Management and the Service Industries Journal.
n852
My students execs Summary of res
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Identifying the Gap

• Where is the knowledge gap?
• What is the research agenda for addressing the
  gaps?
• How can different disciplines be integrated
  towards a more complete understanding?

9
(No Transcript)
10
IT
OM
etc
MKT
HR
ENG
1 remove barriers 2 where are we going?
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IT
OM
etc
MKT
HR
ENG
super
12
IT
OM
etc
MKT
HR
ENG
multi
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OM
IT
Unite around an issue/ sector (eg design,
IT) Create collaborative projects Cross
disciplinary seminars/conferences Industry funding
etc
MKT
HR
ENG
trans
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Identifying the Gap

• Where is the knowledge gap?
• What is the research agenda for addressing the
  gaps?
• How can different disciplines be integrated
  towards a more complete understanding?