Making Noise and Cashing In: Strategies for Internet Advocacy and Fundraising

1
Making Noise and Cashing In Strategies for
Internet Advocacy and Fundraising

• Ann E. Yoders
• The Bronx Cash Register Consulting Company
• www.bronxconsulting.com

2
Overview of Workshop

• Introduction
• Online Fundraising Basics
• 5 Best Practices
• Closing Remarks

3
Introduction

• CEO Founder Bronx Cash Register Consulting
  Company (www.bronxconsulting.com)
• 10 Years in Communications, Strategy Technology
  Consulting for NPO
• Worked for such groups as AARP, Center for
  American Progress, Womens Media Center,
  Congressional Progressive Caucus

4
Online Fundraising Basics

• Develop an online communications strategy and
  incorporate your fundraising goals.
• Get the right tools.
• Grow your list online and off.
• Consider enhancing your list.
• Track communications.

5
Online Fundraising Basics (cont)

• 1- Develop an online communications strategy and
  incorporate your fundraising goals.
• Get buy-in from your entire organization.
• Identify some markers that youll need to
  incorporate into your calendar.
• Annual events
• Yearly Fundraising Campaign

6
Online Fundraising Basics (cont)

• 2- Tools Needed for a Successful Online
  Communications Strategy Include
• Email Blast Tool
• Constituent Database
• Donation Tool
• IDEALLY THESE TOOLS WILL BE INTEGRATED

7
Online Fundraising Basics (cont)

• 3- Grow your list.
• Be mindful of opportunities to grow your list,
• e.g. events.
• Develop partnerships with organizations that
• can share your information with lists. Do
  
• the same for them.
• If possible, implement sent to friend tools.

8
Online Fundraising Basics (cont)

• 4- Consider enhancing your list.
• Enhancing your list allows you to greater target
  your email list for higher success rates.
• Enhancing adds additional information to your
• records including voter information, census
• data, updated address information, etc.

9
Online Fundraising Basics (cont)

• 5- Track Online Communications.
• How successful are your communications?
• Common for programs to have stats included.
• How do you measure that success? For each
• organization it is different.
• Try new approaches.

10
Concluding Remarks

• See your web presence as an extension of your
  online communications strategy.
• First task Get necessary tools in place.
• Second task Develop a strategy (no more ad hoc).
• Think strategically about a holistic effort to
  reach out, build your organization online and
  off.
• The tools wont do it for you it takes a
  consistent, systematic effort.
• Larger membership base greater reach