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Assessing the impact of an emergent enetwork on supply chain the case study of SKYLARK

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Title: Assessing the impact of an emergent enetwork on supply chain the case study of SKYLARK


1
Assessing the impact of an emergent e-network on
supply chain the case study of SKYLARK
Yingli Wang McCLOSM CUIMRC 20 September, 2006
2
Coverage
  • Aims and background
  • Progress
  • Potential deliverables Link to McCLOSM
    objectives
  • Next step

3
Aims
  • To understand how an emergent electronic
    logistics network model i.e. SKYLARK benefits
    supply chain as a whole, enhance transport
    flexibility and hence facilitate customised
    logistics operation

4
What is SKYLARK?
  • Skylark is an Internet based solution aimed at
    improving communication between Hauliers and
    their Customers.
  • Tracing and tracking uniform visibility
  • Alerting any issues
  • Reporting higher level performance report

(SKYLARK partner documentation, June 2006)
5
Research Boundary
System Hoster
Hauliers
Manufactures
Customers
6
Research Novelty
  • An emergent logistics model combining the
    following two
  • Software as service and heterarchical network
    architecture concept by deploying single
    web-native platform to integrate both shippers
    and carriers
  • Potential in facilitating both vertical and
    horizontal e-collaboration in a closed system by
    improving information visibility, and optimizing
    vehicle utilisation

7
Positioning Skylark
skylark
(Source Wang and Naim 2006)
8
Uniqueness of SKYLARK
Skylark
Traditional way
New way
9
Coverage
  • Aims and background
  • Progress
  • Potential deliverables Link to McCLOSM
    objectives
  • Next step

10
Progress
11
SKYLARK Business Process Change Model
Technology (ICT)
SKYLARK
Management
Services, Performance Products
Business Processes
People
Structure
(adapted from Kettinger and Grover, 1995)
  • Management
  • Style
  • Systems
  • Measures
  • Risk propensity
  • ICT
  • Cost/benefit
  • Complexity
  • Information
  • processing
  • People
  • Skills
  • Behaviours
  • Culture
  • Value
  • Structure
  • Control and
  • coordination
  • Formal and
  • informal organisation
  • Processes
  • Inter-organisation
  • Intra-organisation
  • Intra-function
  • Performance
  • Time
  • Cost
  • Quality
  • Service
  • Flexibility

12
SKYLARK Overview
13
Geofence
14
Transactional Cost of Mobile data
  • If we need the data to be transacted every five
    minutes, every day, 31 days per month, it means
  • 1hr 12 times transaction (60min/5min12)
  • 1 day 24 hrs
  • 1month 31 days (worst case)
  • Total times of data transaction 1224318928
  • Hence if we want to control the cost at 2 per
    month, maximum volume of data per time should be
    (1024x1024 x 2)/8928 234 bytes/packet If
    exceeds 234 bytes, cost will go up.

0.10 pounds per message 8928 messages per
month 1mega 1048576 bytes/ (160bytes/message)
6553.6 messages Estimated cost 0.10
6553.6655.36 (pounds per month)
15
Coverage
  • Aims and background
  • Progress
  • Potential deliverables Link to McCLOSM
    objectives
  • Next step

16
Link to McCLOSM
17
Current
Future
Cu customers e.g. large retailers Su
suppliers, three manufacturers Ca carriers
18
Enabling mass customised logistics
Complexity of Service
Complex
Medium
Simple
Customised Service
Close
Standardized Service
Moderate
Customer relationship
Routine Service
Loose
with more added customised elements/function,
yet same platform more cost effective
(Source Bask (2001) adapted from Makelin and
Vepsalainen (1990))
19
Coverage
  • Aims and background
  • Progress
  • Potential deliverables Link to McCLOSM
    objectives
  • Next step

20
Next Step
  • Current model (Understand and Document)
  • 1). Understand prerequisite, functionality,
    cost/benefit, and enabler/barrier
  • 2). Assess the fit between information
    processing needs and information processing
    capacity of Skylark model
  • 3). Impact on current delivery performance and
    mass customised logistics service provisions
  • Future model (Simplify and Optimise)
  • 1). Potential added functions and relationship
    configurations
  • 2). Investigate the best possible ways to
    sustain and prosper Skylark model, thus benefit
    whole supply chain

21
Thank You!
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