Storage Breakfast Briefing

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Storage Breakfast Briefing
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putting you in control

• ian selway
• hp storage

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We should not be confused about why were
using technology. Its about fulfilling customer
needs, its about providing productivity, a
shareholder return and enhancing the existing
business strategy. If it doesnt meet these
tests, then question its value. David
Murray Managing Director Commonwealth Bank of
Australia World Congress on IT 2002. 28 February
2002.
the CEOs view of IT.
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todays realities

• operating environment is volatile and
  unpredictable
• intense pressure
• IT budgets constrained

ENSAextended putting you in control
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CIOs top 10 issues for 2002
Giga Nov 2001

• cutting/stabilizing costs
• aligning IT investments with business directions
• building strong IT service delivery
• sourcing
• resource management
• security in all its aspects
• enterprise architecture
• integration
• building credibility for the value of IT
  services
• planning prioritizing IT investments

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meet customer expectations. business
continuance. manage server storage growth. keep
abreast of new technologies. expect the
unexpected. wheres the business case?
what is IT being asked to do?
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• get the most from the storage technology
• deploy/scale quickly
• maximize uptime
• minimize response time
• provide new, better services and support
• support next-generation initiatives
• hold the line on operational costs

• increase the effectiveness of the IT staff
• greater breadth of management coverage greater
  depth of capability
• proactive management capabilities reduce costly
  failures
• exception-based management utilizes the experts
  for tasks they are really needed for

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the storage challenges

• storage growth
• 60 CAGR
• highly reactive environment

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TB
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• shrinking IT budgets
• reduced purchasing capabilities
• headcount restrictions

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• underutilized storage
• enterprises are often wildly optimistic about
  utilization levels (70 self-reported efficiency
  vs. 45 actual efficiency)

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todays industry answer welcome to chaos
SAN

• too many choices
• changing vendor strategies
• piece-parts solutions
• vendor lock-in

DAS
NAS
ENSAextended putting you in control
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Storage decisions have become increasingly
complex. In fact, many storage solutions today
are more complicated than the problem they're
trying to solve.. Joel Leider CEO Winchester
Systems Simplifying Storage in 10 easy
steps White Paper
the analysts view of IT.
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welcome to control

• manageable and measurable
• quality of service
• business rule driven

• predictable
• automated recovery
• self healing tuning

• open modular storage
• flexible and scalable
• application aware

delivering the adaptive storage infrastructure
ENSAextended putting you in control
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TCO/ROI v Business Value

• ROI
• expected benefits compared to cost
• who works out the expected benefits?

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Real Application Value Minimum return in revenue
or productivity realized by an application.
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.
single storage pool. simplified storage
management. minimize planned downtime. non
disruptive data migration. higher capacity
utilization. instant capacity-free snapshots.
what storage virtualization offers.
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increased business value

• Reduction in planned outages
• Non-disruptive capacity additions reductions.
• Non-disruptive data migration.
• Non-disruptive backups.
• Automatic load levelling eliminates storage
  reconfigurations.

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business value of storage virtualization

• All capacity is pooled
• Administrator sees only virtual disks
• Virtual disks are dynamically allocated and
  managed by high level attributes
• Virtual disks plus array capacity are dynamically
  expandable
• Automatic, dynamic data striping and load
  leveling for performance scaling
• Higher storage utilization
• Virtually capacity-free snapshots allow virtual
  to exceed physical capacity

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hp storage product portfolio
storage virtualization
replication migration
multi-pathing/ failover
provisioning
software
storage
Continuous Access Storage Appliance
data protection recovery
area management
VA7100
MA/EMA
E7000
VA7410
network storage
VA7100
XP
MSA1000
B3000
NAS 8000
director 2/64
infrastructure
core switch 2/64
media
1/16
1/8
nearline storage
MSL series
optical jukeboxes
ESL series
standalone drives
SSL series
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hp storage software portfolio
virtualization solutions
high availabilitysolutions
data protection solutions

• storage area
• management
• hp storage area manager
• Storage Node Manager
• Storage Allocater
• Storage Optimizer
• Storage Builder
• Storage Accountant

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hp OpenView storage management positioning
hp OpenView storage area manager
access control and storage assignment
device Management
capacity mgmt provisioning
performance management
usage metering and billing

• simplify and automate management of multivendor
  storage resources and infrastructure
• centrally manage and monitor availability,
  performance, usage, growth, and cost across the
  distributed enterprise
• optimize resource utilization, operations, and
  cost
• enable integrated storage service management as
  part of the overall enterprise management system

hp OpenView storage management
AP XP
CA XP
SM XP
RC XP
va7100va7400
McDATA
DELL
LSI
AL XP
BC XP
Brocade
BC XP
xp512 xp48
StorageTek tape silos
EMC
TimeFinder
CompaqStorageWorks
SRDF
OSM
BCV
hp tape libraries
VL
PP
BCV
Hitachi Freedom Storage
Symmetrix
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hp can help you develop a business case. hp can
evaluate your whole IT infrastructure. To engage
hp talk to us.
storage ROI from hp
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SAN ROI Model Overview (4 Steps)
Step 1
Server Info
Step 4
SAN Applications
Step 2
Storage Usage
ROI
ROI Benefits

• Storage server consolidation
• Backup and restore
• High - availability clustering

Storage Growth
Step 3
Costs to Implement
Availability
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Dept of Foreign Affairs and Trade Australia
HP solution

• StorageWorks SAN
• Storage software
• Consulting and integration services
• Mission critical support

HP Services provided all the help we needed
including an in-depth knowledge transfer of our
StorageWorks platform and complete integration of
SAN management into our existing management
framework. We really consider HP Services to be
an integral part of the solution. Mark Clacy,
Project Manager DFAT
Customer needs

• Expand storage environment
• Lower TCO
• Upgrade backup capabilities
• Implement disaster recovery

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Australian Tax Office
HP solution

• StorageWorks SAN
• OpenView storage software
• Consulting and migration services
• Zero downtime backup integration

When we chose HP, we counted on top quality
products, and we expected professional service.
But what amazed us was the commitment that came
as part of the package. They became part of our
team. Greame Kitchener Business Planner, EDS
Customer needs

• Storage Consolidation
• Increase access to data
• Utilisation
• Maximize uptime
• Streamline backup

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ENSAextended hps adaptive storage
infrastructure that puts the customer in control

• business-based
• automated
• application focused
• self-tuning and self-healing
• flexible, modular, open and manageable

ENSAextended putting you in control
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external modular disk magic quadrant 2H02 update
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Storage manageability
from hp
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