Mike Butcher European

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Mike Butcher European Editor TechCrunch.com
http//uk.techcrunch.com/about Mobile 44 77
2029 1095 Email mike_at_mbites.com
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News is a Purple Cow
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Conversations usually beat press releases
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Negotiate before you shoot
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Dont be a leechBe part of the community
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Conferences are not news.The content might be.
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Be a great contact
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Be a cool blogger
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Should you hire a PR firm? Maybe.
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Want to join in? Network.
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Please pitch like a human
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Understand who you are talking to
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The media likes CEOs
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Do you really need to have formal press meetings?
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One company in a space is not (generally) a story
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Yes, but how do I get on TechCrunch.com?
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Mike Butcher UK/European Editor TechCrunch.c
om http//uk.techcrunch.com Mobile 44 77
2029 1095 Email mike_at_mbites.com Skype mikegb
utcher Linkedin.com/in/mikebutcher Twitter.com
/mikebutcher