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Presentaci

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Not only as a complementary estrategy to the 'Sun and Beach'tourism but also as ... H. IBIS. 10. 3. 1. 1. 2. Hostal Madruga. 10. 2. 1. 1. 1. TOTAL. 74. 20. 11. 8. 13 ... – PowerPoint PPT presentation

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Title: Presentaci


1
PRO-ACTIVE MANAGEMENT OF THE IMPACT OF CULTURAL
TOURISM UPON URBAN RESOURCES AND ECONOMIES
Urban cultural tourism in Elche. Current
Realities, future possibilities CASE STUDY
ELCHE (SPAIN) José Angel Azorín Pérez
University of Alicante Faculty of Arts Human
Geography Department
2
  • The project in the Province of
  • Alicante

The main aim of the PICTURE project in the
province of Alicante is to reconnoitre as well as
adapt those cultural resources. Not only as a
complementary estrategy to the Sun and
Beachtourism but also as a way of economic
diversification, raising of the social and
cultural value of the territory and as well as an
example of local identity.
3
The Sun and Sea culture
4
  • Is it possible the Cultural Tourism
  • in the province of Alicante?

5
Some examples of Urban and Cultural attempts in
tourism
  • The route of the Castles (Banyeres de Mariola,
    Sax, Villena, Biar, Salinas, Beneixama, Camp de
    Mirra and Canyada).
  • The route of the wine (Utiel-Requena).
  • Literary route (the writer azorin).
  • Restoration of the old town (Alicante)
  • The case of Elche (El Palmeral and El Misteri).

6
The areas of our research
  • City of Elche
  • City of Alicante
  • City of Alcoy
  • City of Orihuela
  • The border territory Land of Castles (Biar and
    Villena)
  • The Mountain of Alicante (Castell de Castells,
    Callosa den Sarrià and Guadalest)
  • Consortium of tourism Isla de Interior

7
The areas of our research
8
SPECIFIC ACTIONS
9
  • Stocktake and cataloguing urban and cultural
    resources (museums, monuments, festivals and/or
    folk manifestacions, gastronomy, events)
  • Analysis of the configuration of the touristy
    product (is it a real product? or just some
    liflets and expensive promotion?)
  • Analysis of the destiny (Transports, parkings,
    signposts, accessibility, info points, touristy
    infraestructures, interacion among products,
    etc.)
  • Questionnaires and personal surveys (politicians,
    technicians of the municipalities, residents
    (focus group, and visitors (1st and 2nd round of
    surveys)) carried just out in Elche so far
  • Analysis of the social, economical and political
    impacts.

10
THE CASE OF ELCHE
11
WHY DID WE CHOOSE ELCHE?
12
  • ECONOMIC SITUATION
  • INITIATIVE AND ACTIONS OF THE TOWN COUNCIL

13
ECONOMIC SITUATION
ECONOMY BASED ON THE INDUSTRIAL SECTOR
ECONOMY BASED ON THE SERVICE INDUSTRY
TRANSITION
14
ECONOMIC SITUATION
15
ECONOMIC SITUATION
2000 2004 Increase ()
Industrial Sector 18.986 16.100 -15.20
Commerce 13.069 16.628 27.24
Construction 5.458 8.268 51.47
Property industry 4.241 6.548 54.42
Catering and Hotel industry 2.561 3.646 42.34
16
INITIATIVE AND ACTIONSOF THE TOWN COUNCIL
  • 2 WORLD HERITAGE ASSETS (EL PALMERAL AND EL
    MISTERI)
  • THE INSTITUTE OF TOURISM FUTURELX (Estrategic
    Plan)
  • THE LADY OF ELCHE
  • MAHE (Museum of Archeology and History of Elche).
  • IMPROVEMENT AND RESTORATION OF SOME CULTURAL AND
    NATURAL RESOURCES

17
  • 2 World HERITAGE ASSETS
  • EL PALMERAL
  • EL MISTERI

18
EL PALMERAL
19
EL MISTERI
20
THE INSTITUTE OF TOURISM
  • Created 5 years ago as a consequence of the
    declaration of the 2 world heritage assets.
  • OBJECTIVE Support and promote a tourism of
    quality in the city of Elche.
  • Annual budget of 1.800.000
  • FUTURELX (Estrategic Plan)

21

LADY OF ELCHE
THIS YEAR BACK IN ELCHE
22
MAHE (Museum of Archeology and History of Elche)
Permanet display of Iberian and Roman Pieces
23
  • IMPROVEMENT AND RESTORATION OF SOME CULTURAL
    AND NATURAL RESOURCES

24
TOWN HALL
The Consel Tower is the oldest municipal building
in the southern part of the Comunidad Valenciana
Region
25
SANTA MARIA CHURCH
26
MUNICIPAL FESTA MUSEUM The Elche Mistery Play
27
LA ALCUDIA, ARCHEOLOGICAL PARK
28
LA ALCUDIA, ARCHEOLOGICAL PARK
29
HUERTO DEL CURA
30
HUERTO DEL CURA
31
ARAB BATHS
The Andalusí culture converted the ritual
ablutions into one of lifes pleasures, using
various oils and essences
32
MUSEUM OF CONTEMPORANY ART
33
OPEN AIR SCULPTURE MUSEUM
34
ROUTE THROUGH THE PALM GROVE
35
HONDO NATURE PARK
36
HONDO NATURE PARK
37
VISITORS CENTER
The Visitors Centre is a space where visitors to
Elx can see a detailed audiovisual presentation
on the city its history, traditions, culture,
fiestas and economy.
38
THE IMPLEMENTATION OF THE PICTURE METHODS IN
THE CITY OF ELCHE
  • FOCUS GROUP (Residents, Professionals) (August
    2005)
  • WE CARRIED OUT A SURVEY (visitors)
  • 1st Round (lowest peak)
  • (250 questionnaires)
  • 2nd Round (highest peak)
  • (250 questionnaires)

39
FOCUS GROUP
  • Task 1.4 Effects of the Cultural tourism on the
    Urban economies
  • Task 3.3 Evaluation of the Impacts on the
    environment through a conjoint analysis

40
FOCUS GROUP
  • Focus Group 1RESIDENTS
  • Focus Group 2PROFESSIONALS
  • Focus Group 3RESIDENTS
  • Focus Group 4RESIDENTS

41
THE CONCLUSIONS WE HAVE REACHED FROM THE FOCUS
GROUP
  • BOTH FOR RESIDENTS AND PROFESSIONALS
  • Tourism is not a problem.
  • Tourism is a opportunity.
  • No negative impacts.
  • Tourism of quality.
  • Good promotion but lack of touristy facilities
    (lack of transport, parking, etc.)
  • Lack of accessibility (both for tourists and
    citizens)
  • They think that the cultural tourism is a reality
    (El Palmeral, El Misteri).

42
IMPLEMENTATION OF THE QUESTIONNAIRES
  • 1st Round
  • Lowest peak
  • From 13th March till 28th April
  • 250 Questionnaires
  • 2nd Round
  • Highest peak
  • From 11th August till 30th August
  • 250 questionnaires

43
IMPLEMENTATION OF THE QUESTIONNAIRES (125
questionnaires per nationalities and per Hotel)
44
IMPLEMENTATION OF THE QUESTIONNAIRES (125
questionnaires per nationalities and per Sites)
45
INFORMATION OBTAINED FROM THE QUESTIONNAIRES(Fro
m a sample of 40 out of 250 during the highest
peak)
  • Nationalities of the tourists (ranking in terms
    of number of visitors)
  • Spain (heterogeneous students. Families,
    retired)
  • France
  • Denmark, Hungary and Holland.
  • Italy (very critical)
  • U.K (not interested in culture)
  • None from Germany???

46
INFORMATION OBTAINED FROM THE QUESTIONNAIRES
  • Real tourist or day tripper?
  • No tourist as such.
  • Reason They normaly do not stay for more than
    one day in the city.
  • Consequencies

ACCOMMODATION OCCUPANCY RATE
NUMBER OF VISITORS
47
ECONOMIC ANALYSIS Expenditure per nationality
during the stay
SPAIN U.K FRANCE CENTER EUROPE ITALY
78.84 26.17 50 71.67 10
48
ECONOMIC ANALYSISExpenditure per nationality
broken down per item
SPANISH SPANISH
ACCOMMODATION 7.80 7.80
FOOD AND DRINK 47.44 47.44
LEISURE AND PERFORMANCES 6 6
EXCURSIONS 1 1
SHOPPING 12.60 12.60
TRANSPORTATION 4 4
49
ECONOMIC ANALYSISExpenditure per nationality
broken down per item
BRITISH BRITISH
ACCOMMODATION - -
FOOD AND DRINK 21.17 21.17
LEISURE AND PERFORMANCES - -
EXCURSIONS 1.70 1.70
SHOPPING 3.30 3.30
TRANSPORTATION NO SPECIFIED NO SPECIFIED
50
ECONOMIC ANALYSISExpenditure per nationality
broken down per item
FRENCH FRENCH
ACCOMMODATION - -
FOOD AND DRINK 40 40
LEISURE AND PERFORMANCES - -
EXCURSIONS - -
SHOPPING 10 10
TRANSPORTATION NO SPECIFIED NO SPECIFIED
51
ECONOMIC ANALYSISExpenditure per nationality
broken down per item
CENTER EUROPEAN CENTER EUROPEAN
ACCOMMODATION - -
FOOD AND DRINK 48.33 48.33
LEISURE AND PERFORMANCES - -
EXCURSIONS 2.67 2.67
SHOPPING 20.67 20.67
TRANSPORTATION NO SPECIFIED NO SPECIFIED
52
ECONOMIC ANALYSISExpenditure per nationality
broken down per item
ITALIAN ITALIAN
ACCOMMODATION - -
FOOD AND DRINK 10 10
LEISURE AND PERFORMANCES - -
EXCURSIONS - -
SHOPPING - -
TRANSPORTATION NO SPECIFIED NO SPECIFIED
53
CURRENT REALITIES
  • THE TOURISM IS SOMETHING NEW FOR ELCHE.
  • THE ECONOMIC SITUATION IS CHANGING
  • LOCAL AUTHORITIES FOSTER THE TOURISM OF QUALITY
  • RESIDENTS AND PROFESSIONALS SUPPORT THE TOURISM
    OF QUALITY
  • THERE ARE MANY RESOURCES

54
FUTURE POSSIBILITIES
  • DIVERSIFICATION OF THE ECONOMY
  • COMPLEMENTARY ESTRATEGY TO THE SUN AND SEA
  • REAL TOURISTY PRODUCT
  • GOOD FOR THE LOCAL IDENTITY
  • SOCIOECONOMIC GROWTH

55
THANK YOU
José Angel Azorín Pérez University of
Alicante Faculty of Arts Human Geography
Department
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