Target Zero Every day, every job, safely

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Target ZeroEvery day, every job, safely

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Background

• Summer 2003 Sudden Increase in Severe Injuries
  (Wake-up Call)
• June 9th July 10th
• 4 employees in UAB Burn Center
• 2 contact cases
• July 10th 2 burns and one head injury

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Why were we having all of these serious injuries??

• Our Culture

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Indicators

• 3rd and 4th Quartile Safety Performance
  (Southeastern Electric Exchange)
• Employees violating basic safety rules
• Little or no accountability
• Safety management issues

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Strategy

• Eliminated Safety Goals (were shooting for or
  expecting a number of injuries)
• Increase expectations (World Class)
• Hold everyone accountable
• Provide resources and training
• Communicate

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Expectations? Goals?
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Accountability?

• Performance Management
• Multiple Injury Program
• Work Group Safety Performance
• Business Unit Reporting
• Awards
• Individual
• Small Work Group
• Large Work Group

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Resources and Training?

• Supervisor Safety Meetings
• Supervisor Technical Training
• Safety Training Modules
• Safety Manual/Work Procedures Reorganization

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Communication?

• Partnered with Public Relations
• Safety Messages
• Management
• Internet
• Video (tape and streaming)
• Poster Campaign
• Corp. advertising campaign
• Email

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2004 Communication Plan

• Campaign Kick-off - January 14
• Power Lines "News Flash"
• Talking Points distributed to management
• Message to employees from Charles McCrary
• Power Lines articles - daily
• Quarterly Posters
• Target Zero Video
• Summer Communication Effort

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Results

• Message supported by employees and management
• Improved Performance

• Culture Change is Coming!

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Questions?