Marketing Your Cosmetic Practice

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Marketing Your Cosmetic Practice
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Marketing

• Essential to the success of a cosmetic practice
• 2002 Allergan launches National Trainer Program
• Aggressive marketing halted 2004
• Insurance companies do not refer
• Competition FP, Internists, OB/GYN, Derm, Oral
  Surgeons, Plastic Surgeons, NP

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Marketing

• Best Market Internal
• Your patients already trust you and will trust
  you to do their Botox.

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Internal Marketing

• Literature in the waiting room

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Internal Marketing

• Literature in the waiting room

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Internal Marketing

• Waiting Room Slide Show

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Before and After Photos

• Exam Rooms

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Before and After Photos

• Exam Rooms
• Patient check out

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Before and After Photos

• Exam Rooms
• Patient check out
• Surgery Scheduling

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Before and After Photos

• Exam Rooms
• Patient check out
• Surgery Scheduling
• Allergy Waiting Room

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Internal Marketing

• On hold announcements
• E-mail
• Notification to PMDs
• Pt appreciation events
• Seminars
• Holiday specials
• Need to have call to action

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External Marketing

• Yellow pages, magazines, newspapers, radio,
  television ads
• Seminars
• Charity Events

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External Marketing

• News stories
• New Technologies

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External Marketing

• News stories
• Expert opinion
• Create a hook
• 2-3 Key points and keep repeating them
• Offer photos
• Cultivate relationships
• Start small

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External Marketing

• Just get out and frickin socialize
• Gym
• Soccer games
• Dinner parties
• Church
• Hair salon and spas
• Always have your business cards with you

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One Last Pearl

• You are about to enter the business of making
  people look good

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One Last Pearl

• You must look good as well
• Skin Care
• Botox
• Dress

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Any Questions?