Gold Seal as a Corporate HR Strategy

1
Gold Seal as a Corporate HR Strategy

• Agenda
• Introduction
• Program Update/GS as HR Strategy
• Corporate Member Presentations
• CCA Presentation
• QA Period

2
Gold Seal as a Corporate HR Strategy

• Panelists
• John Schubert, Moderator, GS Committee Chair
• Steve Damp, The Miller Group
• Bob Hildenbrandt, Ledcor Construction
• Larry Macdonald, Black McDonald
• Stephanie Wallace, CCA

3
Committee Members

• John Schubert, Chair
• Bob Noseworthy, Past Chair, Pennecon,
  Newfoundland Lab.
• Martha George, Executive Cmte Member, George
  Masonry, ON
• Terry Brown, Past Chair, Greyback Construction,
  BC
• Barry Brown, CCA Past Chair, Maple Leaf
  Construction, MB
• Chris Lorenc, Manitoba Heavy Construction Assoc.,
  MB
• John Blasko, Defence Construction Canada, ON
• Clive Thurston, Ontario General Contractors
  Assoc., MB
• Debbie Hicks, Southern Interior Construction
  Assoc., BC
• Louis Fontaine, BPR Construction, QC
• Dave Smith, Calgary Construction Assoc, AB
• Doug Shreenan, Atlantic Mechanical Contractors, NS

4
Resources

• Staff
• Stephanie Wallace, Program Manager
• Isabelle Marais, Administrative Assistant
• Pierre Boucher, CCA COO, Liaison Officer
• Consultant
• Richard Ingram, RJ Consulting, NB

5
The Gold Seal Map
6
Program Growth
Over 700 applications alone in 2008! More than
200 already in 2009! There are over 6,500
individuals certified, with over 7,500
certificates issued altogether!
7
Program Growth
Certification
(as of March 1st) 2007 2008 2009 Certificatio
n 206 235 205 Intern 22 31 154 P.GSC
16 28 39 Total 244 294 398
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Program Growth

• Accreditation

2007 2008 2009 (March) of Agencies
18 37 8 of Courses
58 203 35
To date we have a total of 454 courses
accredited. We are experiencing a high volume of
inquiries for courses and many agencies,
community colleges and companies are recognizing
not only the value of education training but
the demand for Gold Seal accredited courses.
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Gold Seal Projects2008

• Bocksteal Construction Winnipeg Construction
  Association Red River College Heavy Equipment
  Transportation Centre
• Ed. Brunet Associés Canada inc. ACQ-Outaouais
• Consolidation of radiotherapy and oncology
  services at the Gatineau Hospital
• EllisDon - Calgary Construction Association
• South Health Campus Calgary Health Region
• PCL Constructors Canada Construction Assoc. of
  Nova Scotia
• Dalhousie University Dalhousie Life Sciences
  Research Institute (received Dec 2008, MOU signed
  Feb 2009)

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Program Changes

• The minimum experience requirement to be Gold
  Seal certified via exam moves from three years to
  five. Applicants holding provincial CSO
  certificates which conform to the Canadian
  Federation of Construction Safety Associations
  (CFCSA) standard, as well as applicants holding
  CEC and PQS certificates from the Canadian
  Institute of Quantity Surveyors, will continue to
  enjoy automatic eligibility to write the Gold
  Seal exam until January 1, 2010. Following this
  date they will also require a minimum of five
  years experience in the industry.
• Formal education and training requirements have
  been combined into one section and the point
  system has been changed from 5 pts for high
  school to 30 pts for a university industry
  related degree. Also, 1 point will be given for
  every 6 hours of training/industry courses.
• Foreign experience for exam applicants now counts
  so long as the individuals have a minimum of two
  years of experience in Canada.

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Gold Seal Web site
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Gold Seal as Your HR Strategy

• Consider using Gold Seal as your firms HR
  strategy to recruit and retain the best!
• A firms performance is nothing but the
  performance of its employees, and the performance
  of these people is quite simply the product of
  two main factors ability and motivation. Both
  of these factors are controllable thus making
  human resource management the single most
  contributing factor to the success, or failure,
  of an individual organization.

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Gold Seal as Your HR Strategy

• The Companies we see are using the certification
• framework to target the training activities that
  both
• the individuals and the company are short on.
• Meet the needs of the employee and the company
• Individualize the program
• Provide public recognition and reward
• Draw on your college and your construction
  association

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Factors for Success

• Many factors explain why the program has become
  what it is.
• First, in a number of jurisdictions across Canada
  provincial governments, municipalities and
  private buyers are asking that successful bidders
  demonstrate management competence by way of Gold
  Seal certifications in the project team.
• Second, for many firms Gold Seal has become an
  important part of their HR strategy and is now
  built into their corporate culture. To them, Gold
  Seal equals continued education, commitment to
  excellence and performance.
• Third, Gold Seal offers employees a clear avenue
  of promotion and reward. Certified Gold Seal
  Managers know that their certification is tied to
  recruiting and retention, compensation and
  advancement. This is why many chose to seek the
  P.GSC designation.
• Fourth, the National Gold Seal Committee has
  never ceased to maintain and update its every
  component, thus preserving the high integrity and
  credibility of the program.

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Its all about partnership

• The Gold Seal program has indeed reached new
  heights
• and CCA wishes to recognize the contribution made
  by
• Its Partner Associations who over the years have
• Provided front-line information services to make
  Gold
• Seal a far more visible and valuable member
  service.

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Panel Member Presentations

• Steve Damp, The Miller Group
• Bob Hildenbrandt, Ledcor Construction
• Larry Macdonald, Black McDonald
• Stephanie Wallace, CCA

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• Questions Answer
• Period

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Thank you!