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The Emerging Hispanic Workforce

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Holidays, weekends. Hot/cold environments. Mainstream perception. The Hispanic Work Force ... Rican, Colombian, Mexican, Mexican-American, etc... Understanding ... – PowerPoint PPT presentation

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Title: The Emerging Hispanic Workforce


1
The Emerging Hispanic Workforce
  • Challenges and Opportunities…
  • Orlando Gil Kerber Companies
  • World Pork Expo - 2008

2
Picture
3
Who is Going to Care for these Pigs?
  • picture

4
Hispanic Workforce
  • A Solution to a Growing Challenge?

5
Objectives
  • Brief update on current demographics
  • Identify a few of the challenges and
    opportunities
  • Consider strategies/solutions/options

6
Melting Pot Vs. Salad Bowl?
  • English
  • Irish
  • Polish
  • Swedish
  • Norwegians
  • Hispanics
  • Asians

7
The Hispanic Work Force
  • Largest minority in the United States
  • 45 million strong and growing
  • 15 of total population
  • 25 of workers?
  • Will reach 102 million by 2050
  • 30 of total population
  • 55 of its workers

8
With 45 M Hispanics, U.S. is now 2nd largest
Latin American country in the world
  • MILLIONS
  • Mexico 106.2
  • U.S. Hispanics 44.8
  • Spain 40.3
  • Colombia 42.6
  • Argentina 39.4

Source U.S. Census Bureau, 2006
9
Fastest Growth Rates in the Country
Source U.S. Census Bureau, 2006
10
More Facts and Figures
  • From 1990 to 2000
  • Total population increased 10
  • Hispanic population increased 44
  • Hispanic Households
  • 2006 10 million
  • 2010 13.5 million
  • Children of todays Hispanic immigrant
  • Largest contributing group of population growth
    in next 20 yrs

11
The Impact of Hispanic Growth Will be even
Greater on Spending
Hispanic segment offers close to 1 Trillion in
Consumer Buying Power to corporate coffers
2011
Source Selig Center for Economic Growth, 2006
12
Hispanic market offers corporations Younger
Larger Families

Hispanic Median Age 27 HH Size
3.5
Total US Median Age 36 HH Size 2.6
Source Census, American Community Survey, 2006
13
Will they stay?
  • 1st Generation Hispanics
  • Will go back to die in country of origin?
  • 2nd Generation Hispanics
  • May go back to see whats the big deal?
  • Some will stay?
  • 3rd Generation and beyond
  • Why would we want to go back?

14
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Challenges Opportunities
15
Labor Challenges of Our Industry…
  • Distance to work location transportation costs,
    time
  • Dirty job, physical
  • Long hours
  • Holidays, weekends
  • Hot/cold environments
  • Mainstream perception
  • ????

16
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19
The Hispanic Work Force
  • Characteristics
  • Hard working
  • Can be loyal
  • Want to work as many hours as possible
  • Sending most of their home
  • In the beginning planning to go home, after a few
    years, most will stay if they could?
  • Money primary motivator

20
Reasons Why Immigrants Are Coming to the USA
  • Looking for a better life
  • Money
  • Family
  • Already here
  • Political situation in country of origin
  • Opportunities
  • The American dream

21
Harsh Economic Realities Have Influenced
Immigration to US
  • Economics in US Mexico will Continue to Impact
  • Future Immigration
  • Weak economies in country of origin
  • Labor/Factory 8-10/day
  • Professional Level 25-50/day
  • Average daily income in US Labor/Factory
    80-100/day
  • Political and social instability in Latin America
  • Ties with U.S. residents
  • Labor demand in and across the U.S.

22
Challenges
  • Assimilation vs. integration?
  • Language
  • Communication
  • Culture culturally on hold
  • Education
  • Hiring, training, retaining
  • Employment eligibility
  • Immigration reform
  • Family
  • Pride
  • ???

23
Understanding the Hispanic Market
  • HOW TO REFER TO US
  • LATINO/LATINA
  • HISPANIC
  • CHICANO/CHICANA
  • BY COUNTRY OF ORIGIN)
  • Puerto Rican, Colombian, Mexican,
    Mexican-American, etc…

24
WHERE ARE WE FROM? Country of Origin
Understanding the Hispanic Market
  • South American
  • Argentine
  • Bolivian
  • Chilean
  • Colombian
  • Ecuadorian
  • Paraguayan
  • Peruvian
  • Uruguayan
  • Venezuelan
  • Central American
  • Costa Rican
  • Guatemalan
  • Honduran
  • Nicaraguan
  • Panamanian
  • Salvadorian

2006
Source U.S. Census Bureau, 2006
25
Differences Similarities Amongst Hispanics
  • Come from different places
  • Heritage
  • Racial Background
  • U.S. Destinations
  • Foods
  • Drink
  • Slang
  • Accents
  • Language proficiency
  • Socio-economics
  • Lifestyle
  • Reasons for coming
  • The American Dream
  • Work Ethic
  • Bicultural, bilingual
  • Spanish language
  • Immigrant experience
  • Social Security - Family, Friends, Community
  • Passion for music, dance and food

26
Hispanization/Latinization
  • Radio, TV
  • Culture changes
  • Changing markets
  • Chelada
  • Hershey Cajeta
  • Latino vs. Hispanic vs. Mexican

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Summary Implications
  • Hispanics share distinct values mindset
  • drives lifestyle, interests, needs and loyalty.
  • Focus on family, children, language American
    dream.
  • Build relationships with Hispanics
  • become part of the Extended Family
  • will result in successful word-of-mouth,
    referrals and long-term loyalty
  • Be a knowledgeable and sensitive competitor in
    the marketplace.
  • Become known as Employer of Choice or the
    Company to go to
  • Effectively connect with the Hispanic employee in
    English or Spanish

36
Summary Implications
  • Spanish is a language many Hispanics prefer and
    feel increases their relationship to image of
    the consumer product
  • Be sensitive to language preference when
    interfacing with Hispanic employees. If
    bilingual, move into Spanish language, if
    preferred. If not, have options in place to best
    serve these employees.
  • In-language employee services and in-language
    materials are key to Hispanic employee, and
    assist in building relationship and image with
    employees
  • For maximum service and positive business
    results
  • Hire Hispanic, bilingual staff
  • Have Spanish/bilingual materials available

37
How to Position Yourself to Take Advantage of the
Hispanic Market
  • Start building relationships
  • Be aware of 1st and 2nd generation Hispanics
    its already happening
  • Develop strategies
  • Short and long term

38
How to Position Yourself to Take Advantage of the
Hispanic Market
  • Long Term
  • Key individual (s)
  • Bilingual
  • HR professional
  • Public relations/recruiter
  • Plan for culture changes
  • Short term
  • Cultural diversity awareness training
  • Learn some of the language
  • Be ready for unexpected challenges

39
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What Can We Do?
  • Adapt
  • Learn
  • about the people…
  • about the culture…
  • about the language…
  • Take advantage of opportunities!!!

42
Be cool…
43
Have fun…
44
But, most of all…Be safe…
45
Questions?
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