A Profile of Future Market Expectations of Next Gen Networks

1
A Profile of Future Market Expectations of Next
Gen Networks Technologies
FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)

• Rasantha Hettithanthrige,
• Senior General Manager Engineering Operations
• Mobitel (Pvt) Limited

2
Opening the MindTrip into the very Near Future

• Imagine after a early start in Office you thought
  of having a Lunch-out with 3 of your close
  friends
• You had sent a lets eat message, one guy
  received the message on his wrist based device
  which will be referred to as Commie short form
  for the Communicator
• Then you receive an in-bound communication on
  your wrist-pad commie which gently squeeze your
  wrist vibrate, the outer ring glows and an
  agreeable glide of tones emits forth.

3
Opening the MindTrip into the very Near Future

• For a inbound communication you have a multitude
  of options in responding thanks to the powers of
  world of IP(Internet Protocol) and SIP (Session
  Initiation Protocol)
• With SIP you will not get just an alert
• You will get alerted with a tag line created by
  translating voice to text.

4
Opening the MindTrip into the very Near Future

• No awkward chatting with your cuffs as the latest
  Bluetooth earpiece turned out cheaply to match
  the profile of your ear using a laser modeling
  scanner at a Walk-in booth of a mobile phone
  Shop. Due to the next generation Zinc-Aircell
  technology this device is quite light has a
  long battery life

5
Opening the MindTrip into the very Near Future

• You received a textual message from one of your
  office mates can review last months sales ,
  you divert that call to another colleague to whom
  you have assigned that task who was at a meeting
  thus converted the call to a brief IM (Instant
  Messaging) session with the caller leaving the
  details to be discussed for another time.
• You realizing its rude to handle office matters
  during lunch with outsiders, switch your
  Presence State to Out at Lunch

6
Opening the MindTrip into the very Near Future

• You initiate the lunch session by a Hot Button
  labeled lets eat and selected the invitees from
  the Cool Friends folder which includes
  associates you have met face-to-face and in
  Cyber-space too (e-mails, chat sessions,
  soul-mates of Amazon)
• Then you want to pick a good place, you have the
  option of selecting some place from Place
  Finder or Near-by-places
• You can choose a place which exist in the menu as
  the invitees have been to the place before
  social influence constantly shape the user
  experience
• This message is sent using MMS technology to your
  friends who has the option of selecting
  available, not available and change time.
  One voting is over the converged time the
  acceptors are notified to you

7
Opening the MindTrip into the very Near Future

• You have a little bit of time till your friends
  Home-in using their digital maps, till then you
  choose to check your Wish List at Amazon, which
  is nicely placed in your task-list using web
  services and XML( eXtensible Markup Language)
• Armed with your wish list you visit the near-by
  bookshop and see a book from your wish list on
  the shelf, read the barcode using your phone to
  send it to your Amazon soul-mates to comment on
  it.
• Gone are the days of apprehensions of buying the
  wrong goods leaving lot of time for you to worry
  about the uncertainties of Post mobile Age
• Instant Information, Instant Decision Instant
  Gratification

8
Opening the MindTrip into the very Near Future

• You notice that your meeting time is approaching
  would like to pop in to the nearby cloth shop,
  but not sure whether you have enough time.
• You pull out your buddy finder screen and find
  the nearest friend to be 5 minutes away and you
  hit Push-to-Talk and your voice blurts out from
  you buddys commies and find u have few minutes
  to satisfy Fashion Needs
• Then with satisfaction of you being able to use
  your idle time gainfully you step in to the
  cloths shop to check out your favorite designer
  line.

9
Opening the MindTrip into the very Near Future

• Finally your party comes together talk about
  the place to eat, you physically see a newly
  opened Bristo, while consensus is reached you
  all want check for Opinions.
• Finding the Bristo in the listing is easy, as
  it appears in the Nearby Places menu having
  your location being known to the system
• You find one of your acquaintances find a bad
  comment owing to the scant vegetarian menu,
  fortunately there is an alternative suggestion
  with a fantastic array of vegetarian options
  all converge on that option

10
Opening the MindTrip into the very Near Future

• All agree that food was great and it was worth
  the visit.
• Unlike in the past splitting the bill is made
  easier thanks to the M-payments, bill is barcoded
  and each of you scan it on to the commie settle
  your portion electronically.
• Then each of you receive a courtesy message with
  a coupon to be utilized in a future occasion
  provided that each of you post a review about the
  restaurant within a week.
• These reviews will be pinned on to Space near
  by the restaurant for others to read

11
Opening the MindTrip into the very Near Future

• After the meal before you all dispersed you
  exchange detail about a Book Reading Event with
  one of the fellow book-worms
• As you melts into the swarm of shoppers on your
  way to the taxi stand you get an alert on your
  commie with an icon of a pulsating brain
  glowing with red color indicating someone with a
  potentially similar interest profile as yours is
  nearby.
• This is possible as willing socialites would
  make some personal profiles public so that you
  can opt to Mesh with such personalities who
  will pass your nomadic neighborhood.
• While u travel back to your office a message
  pops-up indicating that the latest single
  communications bill encompassing all the
  services, is available for you to view on your
  mobile portal and if everything is ok with the
  facility to pay through your direct Debit or the
  credit card

12
Opening the MindTrip into the very Near Future

• While you travel back to your office a message
  pops-up indicating that the latest
  communications bill is available for you to
  view on your mobile portal and if everything is
  ok with the facility to pay through your direct
  Debit or the credit card
• This bill will have relevant charges for all the
  services you enjoyed for the billed duration

13
Realizing the DreamKiller Service Creation
Accommodating a wider range of human habits is
the general design aim of Technology, not to
shoehorn users in to new habits
14
Realizing the DreamDefinition for Mobile Services

• Service which enables the ability to interact
  successfully, confidently and easily with
  interesting and readily available content, people
  or devices while freely moving anywhere we are
  likely to go in conducting our usual day-to-day
  business social lives

15
Realizing the DreamModel for Mobile Service
Creation
The History of telecommunications services in
recent decades does not fill us with optimism
that we know what society wants, or even that we
know how to go about finding answers to this
question Robert Lucky a Telecommunications
Sage

• Fields of Dreams Approach
  If you build it, they will come
• Prime example is the World Wide Web which did
  not have prior business case or Analysts
  Model which would have predicted or dictated its
  current success.

16
Realizing the DreamModel to ensure Value Creation
The killer apps of tomorrow's mobile infocom
industry wont be hardware devices or software
programs, but social practices. The most far
reaching changes will come, as they often do,
from the kind of relationships, enterprises,
communities and markets that infrastructure makes
it possible Smart Mobs Howard Rheingold

• Killer Cocktail Vs Killer App
• Ahonens Five Ms approach gives us a model to
  scrutinize any Mobile Service Offering for Value
  Creation

17
Realizing the DreamDiverse aspects of Value
Creation

• Ahonens Five Ms
• Movement escaping the fixed place enabled by
  adaptation of interfaces to the context.
• Moment expanding the concept of time with the
  ability to postpone, catch-up later, bringing
  forward multi-tasking.
• Me myself my community, high degree of
  customization, on demand service creation,
  probably the most important of all M
• Money expending financial resources, support
  for financial transactions
• Machines empowering gadgets, M2M

18
Realizing the DreamEco System for Value Creation
19

Realizing the DreamEvolutionary Phases of
Technology Introduction
State of Technology Evolution End 2005
20
Realizing the DreamKey Stake Holders, their
Interests Challenges
21
Realizing the DreamKey Stake-Holders

• User Community
• Operator Community
• Supplier Community
• Regulator

22
Realizing the DreamExpectations of the User
Community

• Rising performance quality
• Mobility for all applications
• Personalisation participation
• Ubiquity of access
• Lower unit Prices ( due to innovative bundling of
  services)
• Single interaction with service providers for the
  required bundle of services.

23
Realizing the DreamExpectations Challenges of
the Operator Community

• Operators as buyers of Infra use NGN as a Vision
  to nurture expand the future of Mobile
  Eco-system.
• Improve existing 3G technology cost efficiency,
  end-to-end latency
• New services already enabled with 3G (VT, IM,
  Push Content, etc)
• 3G / NGMN coexistence, legacy network compatible
• Full re-use of existing local network assets
  (incl. spectrum, masts etc).

24
Realizing the DreamExpectations Challenges of
the Supplier Community

• Introduction of new technology gives rise to
  Pain Points for operators, supplier community
  needs to address this ensure this transition is
  smooth for operators
• Otherwise even mature international players even
  take a stance of clinging onto the relatively
  older technology specially in low ARPU markets
  like ours as a strategy.
• Optimization of the User Interface User
  Behavior

25
Realizing the DreamExpectations Challenges of
the Regulator

• NGMNs will give rise to open standards which
  will make mobile markets even more competitive.
• An evolution of mobile network technology
• No step change / inclusion of IMS within GSMA
• No withdrawal of resources currently being used
  by commercial partners or competitors
• Key challenges being addressed by the industry
• New IPR regime
• Open standard network and OM interfaces /
  network protection encryption
• Improved terminal certification
• Relevance of existing regulatory frameworks
• Economics of NGMN essentially the same as for 3G
• Technologically neutral regulation
• Lesser regulatory intervention on Bottle-neck
  resources with the introduction of IP based
  inter-working which will bring a number of
  inter-working models

26
(No Transcript)