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A Profile of Future Market Expectations of Next Gen Networks

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... to-face and in Cyber-space too (e-mails, chat sessions, soul-mates of Amazon) ... 3G / NGMN coexistence, legacy network compatible ... – PowerPoint PPT presentation

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Title: A Profile of Future Market Expectations of Next Gen Networks


1
A Profile of Future Market Expectations of Next
Gen Networks Technologies
FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
  • Rasantha Hettithanthrige,
  • Senior General Manager Engineering Operations
  • Mobitel (Pvt) Limited

2
Opening the MindTrip into the very Near Future
  • Imagine after a early start in Office you thought
    of having a Lunch-out with 3 of your close
    friends
  • You had sent a lets eat message, one guy
    received the message on his wrist based device
    which will be referred to as Commie short form
    for the Communicator
  • Then you receive an in-bound communication on
    your wrist-pad commie which gently squeeze your
    wrist vibrate, the outer ring glows and an
    agreeable glide of tones emits forth.

3
Opening the MindTrip into the very Near Future
  • For a inbound communication you have a multitude
    of options in responding thanks to the powers of
    world of IP(Internet Protocol) and SIP (Session
    Initiation Protocol)
  • With SIP you will not get just an alert
  • You will get alerted with a tag line created by
    translating voice to text.

4
Opening the MindTrip into the very Near Future
  • No awkward chatting with your cuffs as the latest
    Bluetooth earpiece turned out cheaply to match
    the profile of your ear using a laser modeling
    scanner at a Walk-in booth of a mobile phone
    Shop. Due to the next generation Zinc-Aircell
    technology this device is quite light has a
    long battery life

5
Opening the MindTrip into the very Near Future
  • You received a textual message from one of your
    office mates can review last months sales ,
    you divert that call to another colleague to whom
    you have assigned that task who was at a meeting
    thus converted the call to a brief IM (Instant
    Messaging) session with the caller leaving the
    details to be discussed for another time.
  • You realizing its rude to handle office matters
    during lunch with outsiders, switch your
    Presence State to Out at Lunch

6
Opening the MindTrip into the very Near Future
  • You initiate the lunch session by a Hot Button
    labeled lets eat and selected the invitees from
    the Cool Friends folder which includes
    associates you have met face-to-face and in
    Cyber-space too (e-mails, chat sessions,
    soul-mates of Amazon)
  • Then you want to pick a good place, you have the
    option of selecting some place from Place
    Finder or Near-by-places
  • You can choose a place which exist in the menu as
    the invitees have been to the place before
    social influence constantly shape the user
    experience
  • This message is sent using MMS technology to your
    friends who has the option of selecting
    available, not available and change time.
    One voting is over the converged time the
    acceptors are notified to you

7
Opening the MindTrip into the very Near Future
  • You have a little bit of time till your friends
    Home-in using their digital maps, till then you
    choose to check your Wish List at Amazon, which
    is nicely placed in your task-list using web
    services and XML( eXtensible Markup Language)
  • Armed with your wish list you visit the near-by
    bookshop and see a book from your wish list on
    the shelf, read the barcode using your phone to
    send it to your Amazon soul-mates to comment on
    it.
  • Gone are the days of apprehensions of buying the
    wrong goods leaving lot of time for you to worry
    about the uncertainties of Post mobile Age
  • Instant Information, Instant Decision Instant
    Gratification

8
Opening the MindTrip into the very Near Future
  • You notice that your meeting time is approaching
    would like to pop in to the nearby cloth shop,
    but not sure whether you have enough time.
  • You pull out your buddy finder screen and find
    the nearest friend to be 5 minutes away and you
    hit Push-to-Talk and your voice blurts out from
    you buddys commies and find u have few minutes
    to satisfy Fashion Needs
  • Then with satisfaction of you being able to use
    your idle time gainfully you step in to the
    cloths shop to check out your favorite designer
    line.

9
Opening the MindTrip into the very Near Future
  • Finally your party comes together talk about
    the place to eat, you physically see a newly
    opened Bristo, while consensus is reached you
    all want check for Opinions.
  • Finding the Bristo in the listing is easy, as
    it appears in the Nearby Places menu having
    your location being known to the system
  • You find one of your acquaintances find a bad
    comment owing to the scant vegetarian menu,
    fortunately there is an alternative suggestion
    with a fantastic array of vegetarian options
    all converge on that option

10
Opening the MindTrip into the very Near Future
  • All agree that food was great and it was worth
    the visit.
  • Unlike in the past splitting the bill is made
    easier thanks to the M-payments, bill is barcoded
    and each of you scan it on to the commie settle
    your portion electronically.
  • Then each of you receive a courtesy message with
    a coupon to be utilized in a future occasion
    provided that each of you post a review about the
    restaurant within a week.
  • These reviews will be pinned on to Space near
    by the restaurant for others to read

11
Opening the MindTrip into the very Near Future
  • After the meal before you all dispersed you
    exchange detail about a Book Reading Event with
    one of the fellow book-worms
  • As you melts into the swarm of shoppers on your
    way to the taxi stand you get an alert on your
    commie with an icon of a pulsating brain
    glowing with red color indicating someone with a
    potentially similar interest profile as yours is
    nearby.
  • This is possible as willing socialites would
    make some personal profiles public so that you
    can opt to Mesh with such personalities who
    will pass your nomadic neighborhood.
  • While u travel back to your office a message
    pops-up indicating that the latest single
    communications bill encompassing all the
    services, is available for you to view on your
    mobile portal and if everything is ok with the
    facility to pay through your direct Debit or the
    credit card

12
Opening the MindTrip into the very Near Future
  • While you travel back to your office a message
    pops-up indicating that the latest
    communications bill is available for you to
    view on your mobile portal and if everything is
    ok with the facility to pay through your direct
    Debit or the credit card
  • This bill will have relevant charges for all the
    services you enjoyed for the billed duration

13
Realizing the DreamKiller Service Creation
Accommodating a wider range of human habits is
the general design aim of Technology, not to
shoehorn users in to new habits
14
Realizing the DreamDefinition for Mobile Services
  • Service which enables the ability to interact
    successfully, confidently and easily with
    interesting and readily available content, people
    or devices while freely moving anywhere we are
    likely to go in conducting our usual day-to-day
    business social lives

15
Realizing the DreamModel for Mobile Service
Creation
The History of telecommunications services in
recent decades does not fill us with optimism
that we know what society wants, or even that we
know how to go about finding answers to this
question Robert Lucky a Telecommunications
Sage
  • Fields of Dreams Approach
    If you build it, they will come
  • Prime example is the World Wide Web which did
    not have prior business case or Analysts
    Model which would have predicted or dictated its
    current success.

16
Realizing the DreamModel to ensure Value Creation
The killer apps of tomorrow's mobile infocom
industry wont be hardware devices or software
programs, but social practices. The most far
reaching changes will come, as they often do,
from the kind of relationships, enterprises,
communities and markets that infrastructure makes
it possible Smart Mobs Howard Rheingold
  • Killer Cocktail Vs Killer App
  • Ahonens Five Ms approach gives us a model to
    scrutinize any Mobile Service Offering for Value
    Creation

17
Realizing the DreamDiverse aspects of Value
Creation
  • Ahonens Five Ms
  • Movement escaping the fixed place enabled by
    adaptation of interfaces to the context.
  • Moment expanding the concept of time with the
    ability to postpone, catch-up later, bringing
    forward multi-tasking.
  • Me myself my community, high degree of
    customization, on demand service creation,
    probably the most important of all M
  • Money expending financial resources, support
    for financial transactions
  • Machines empowering gadgets, M2M

18
Realizing the DreamEco System for Value Creation
19

Realizing the DreamEvolutionary Phases of
Technology Introduction
State of Technology Evolution End 2005
20
Realizing the DreamKey Stake Holders, their
Interests Challenges
21
Realizing the DreamKey Stake-Holders
  • User Community
  • Operator Community
  • Supplier Community
  • Regulator

22
Realizing the DreamExpectations of the User
Community
  • Rising performance quality
  • Mobility for all applications
  • Personalisation participation
  • Ubiquity of access
  • Lower unit Prices ( due to innovative bundling of
    services)
  • Single interaction with service providers for the
    required bundle of services.

23
Realizing the DreamExpectations Challenges of
the Operator Community
  • Operators as buyers of Infra use NGN as a Vision
    to nurture expand the future of Mobile
    Eco-system.
  • Improve existing 3G technology cost efficiency,
    end-to-end latency
  • New services already enabled with 3G (VT, IM,
    Push Content, etc)
  • 3G / NGMN coexistence, legacy network compatible
  • Full re-use of existing local network assets
    (incl. spectrum, masts etc).

24
Realizing the DreamExpectations Challenges of
the Supplier Community
  • Introduction of new technology gives rise to
    Pain Points for operators, supplier community
    needs to address this ensure this transition is
    smooth for operators
  • Otherwise even mature international players even
    take a stance of clinging onto the relatively
    older technology specially in low ARPU markets
    like ours as a strategy.
  • Optimization of the User Interface User
    Behavior

25
Realizing the DreamExpectations Challenges of
the Regulator
  • NGMNs will give rise to open standards which
    will make mobile markets even more competitive.
  • An evolution of mobile network technology
  • No step change / inclusion of IMS within GSMA
  • No withdrawal of resources currently being used
    by commercial partners or competitors
  • Key challenges being addressed by the industry
  • New IPR regime
  • Open standard network and OM interfaces /
    network protection encryption
  • Improved terminal certification
  • Relevance of existing regulatory frameworks
  • Economics of NGMN essentially the same as for 3G
  • Technologically neutral regulation
  • Lesser regulatory intervention on Bottle-neck
    resources with the introduction of IP based
    inter-working which will bring a number of
    inter-working models

26
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