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Weight Management: A MultiMillion $$$ A Year Business Chapter 11

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Title: Weight Management: A MultiMillion $$$ A Year Business Chapter 11


1
Weight Management A Multi-Million A Year
BusinessChapter 11
  • 95 million American adults are overweight or
    obese
  • Are you digging a grave with a fork?
  • Yankee stadium

2
Why Are Americans Over-weight?
  • Lack of exercise
  • Large servings (excessive calories)
  • Hand to mouth disease
  • Food selections
  • Label misrepresentation
  • Labor saving devices / technology
  • Genetics (not a major factor)
  • Childhood fatness
  • Lifestyle / celebrations

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Body Composition
  • Fat weight vs. non-fat or lean body weight / mass
  • Lean mass includes muscles, tendons, bones,
    connective tissue, organs, etc

9
Essential Fat
  • Minimal amount of fat required by the body
  • Temperature regulation, shock absorption, organ
    protection
  • 3 males
  • 10-12 females

10
Normal Body Fat Ranges For College Aged Males And
Females
  • Males 15 - 20
  • Females 20 - 25
  • gt 25 males
  • gt 30 females
  • Health becomes compromised at these levels and
    above (over-fatness)

11
Android Obesity vs. Gynoid Obesity (previously
covered)
  • Android obesity applesRegional fat storage in
    the abdomen and upper body
  • Related to higher cardiovascular risk, stroke,
    and diabetes
  • Gynoid Obesity pears
  • Regional fat storage below the waist
  • Genetics plays a role

12
Spot Reduction
  • There is no such thing as spot reduction in
    reference to fat storage
  • Fat cannot be burned off by wearing special fat
    burning suits, specific activities, using
    specific lotions or herbs, or consuming specific
    foods.

13
Number Of Adipose (fat) Cells
  • Cell number increases prior to birth until
    sometime during puberty (hyperplasia)
  • The number of adipose cells becomes fixed in
    early adulthood
  • When adults gain or lose weight, it is the result
    of changes in fat storage within each fat cell

14
Ideal Body Weight
  • Is usually determined by life insurance weight
    tables
  • Tables do not address the issue of body
    composition

15
Compare 2 MenRecommended weight 154 to
166Which one would be the most healthy based on
this information?
  • Pete
  • Medium frame
  • 511
  • 160 pounds
  • 25BF
  • Willie
  • Medium frame
  • 511
  • 175 pounds
  • 15BF

16
Methods Of Determining Body Fat Percentages
17
Hydrostatic Weighing
  • Most accurate
  • Margin of error 2.5
  • Time consuming, expensive, complex procedure

18
Skinfold Measurement
  • Measured by use of skinfold calipers
  • Margin of error 3.7
  • Sites for males and females vary
  • Number of sites varies 2,3,5,or 7 site test

19
Skinfold Measurement 2
  • Fairly accurate
  • Time saving
  • Less costly
  • Most commonly used technique

20
Bio-Electrical Impedance
  • Measures the resistance to the flow of electrical
    current in the body
  • Electricity will flow through the tissue offering
    least resistance (lean tissue)
  • Expensive
  • Not very valid

21
Girth Measurements
  • Used by the military
  • Inaccurate for some

22
Weight Management
  • Recommended weight loss
  • 1 - 2 pounds weekly

23
Caloric Information
  • Definition of calorie The energy value of food
    vs. the cost of activity
  • 3500 calories 1 pound
  • In a weeks time, if you consume 3500 more
    calories than you burn, you will gain one pound
  • 1500 calories minimum for males
  • 1200 minimum for females

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Example
  • Kim wants to lose 25 pounds in 2 months
  • She is in caloric balance(energy balance) 1800
    calories (BMR 1300 calories 500 in activity)
  • Attempts a near-fasting diet (600-800 calories
    daily)
  • The body must learn to live on fewer calories,
    so BMR may drop to 900
  • She loses weight and begins to eat a little more
    1600 calories (BMR900 500 in activity)
  • Result weight gain on fewer calories

25
BMR Calories Burned at Rest in 24 Hours
  • 70 of total daily expenditure is related to BMR
    (basal metabolic rate)
  • Factors that affect BMR age, sedentary
    lifestyle, gender, caloric intake, exercise
  • Increase in lean mass increase in BMR
  • Metabolism is elevated for a time even when
    activity has ceased

26
Requirements To Lose Or Maintain Weight
  • Lifetime commitment to change
  • Establish realistic goals
  • A lifetime of exercise
  • Healthy food selections
  • Low fat foods
  • Smaller servings
  • Limit refined carbohydrates
  • Foods high in complex carbohydrates and fiber

27
Weight Control
  • Eat slowly or choose foods that take time to eat
  • Stay busy / Avoid automatic eating
  • Plan meals ahead of time
  • Do not serve more than you SHOULD eat
  • Designated eating location (table)
  • Alter your lifestyle in ways you can live with
  • Make one change at a time

28
Suggestions Helpful In Meeting Goals
  • Record food intake
  • Analyze eating patterns
  • Avoid total deprivation of favorite foods
  • Reduce calories and exercise

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How Hard Is It To Lose 5 Pounds?
  • Walk 2 miles per day (200 calories), in addition
    to your present activity for 88 days (3 months /
    176 miles) with no change in diet.
  • Walk 2 miles per day and reduce daily caloric
    intake by 200 calories ( 1T of mayonnaise and 1
    pat of butter) Lose 5 pounds in 6 weeks!!

30
How Hard Is It To Gain 5 Pounds?
  • Eat 1 extra cookie per day that has 200 calories
    and gain 5 pounds in 3 months.
  • If cookie, or equivalent is consumed, 2 miles of
    walking would burn off the calories and weight
    would remain the same.

31
Burn Oxygen To Lose Weight
  • In order to burn stored fat, aerobic activity
    needs to last 45 minutes or longer
  • As oxygen consumption increases, caloric
    expenditure increases

32
Weight Management 2
  • Example
  • Reduce caloric intake by 200-300 calories per day
  • Increase caloric expenditure by 200 - 300
    calories per day (approx. 100 calories burned per
    mile)
  • 600 calorie deficit over 7 days 4200 calories
    or gt1 lb. lost

33
Weight Management 3
  • Example walk/run 3 times a week (3 miles) 900
    calories burned
  • In 1 month, one pound is lost
  • In one year, 13.5 pounds are lost
  • Weight loss as a result of exercise 80-90 fat
    tissue (10-20 lean tissue)

34
Weight Management 4
  • Weight loss as a result of diet alone 35-45 of
    the weight lost will be lean tissue
  • Aerobic activity and resistive training should be
    included in any weight control program.

35
Hierarchy of Nutrient Utilization
  • Carbohydrates
  • Are not easily stored as fat
  • Fats
  • Increases caloric intake
  • Easily stored as fat
  • Proteins
  • Are burned as a last resort (for the most part)
    and are not easily stored as fat
  • Are not easily stored as fat
  • Two best fuels for activity
  • Carbohydrates (blood sugar) and fats (stored fat)

36
Creeping Obesity
  • Weight gain resulting from a small positive
    caloric balance over time.
  • Starting at age 25, the average American gains 1
    pound a year
  • Thats 10 calories more per day than expended 1
    potato chip

37
Set Point Theory
  • Is there a body fat thermostat or body
    fatometer?
  • Theory Every individual has a particular body
    fat level that their body tries to maintain.

38
Lowering Your Set Point
  • Exercise (aerobic)
  • Low fat, high carbohydrate diet
  • Diets high in fat, refined sugars, and artificial
    sweeteners have been shown to raise set point
    levels.

39
Eating Disorders
  • 63 of Americans are overweight
  • 14 are underweight
  • Anorexia nervosa
  • Bulimia
  • Most are in denial

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Anorexia Nervosa General Characteristics
  • Self-imposed starvation
  • Primarily females
  • Psycho-social eating disorder
  • Intense, inappropriate, unmanaged fear of
    fatness, despite being underweight
  • Distorted body perception
  • Often begins around puberty (perfectionist /
    dominating mother)

41
Bulimia Descriptive Characteristics
  • Are of normal or slightly below normal weights
  • Binge, purge cycles
  • Self-induced vomiting / laxatives
  • Excessive exercise
  • Intense, extreme, negative perception of self

42
Bulimia Statistical Data
  • Higher rate of affliction in females
  • 20 of female college population demonstrate
    bulimic behaviors at some time.

43
Overeaters Food Addiction
  • It is not always what youre eating but rather,
    WHATS EATING YOU!!

44
Treatment of All Eating Disorders
  • Early intervention
  • Psychological intervention
  • Medical intervention

45
Practical Guidelines for Gaining Weight
  • Increase caloric intake
  • 500-1000 extra calories per day
  • High carbohydrate intake
  • Avoid high fat foods
  • Increase lean body mass, not fat mass

46
Lets Go Have Lunch!!
  • Make wise choices
  • Traditional menu vs. healthy, p. 277
  • Portion size p. 278

47
Item, Calories Fat Calories
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Item, Calories Fat Calories
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Item, Calories Fat Calories
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Discussion
  • Promotional Weight Loss
  • Products
  • Food Labels
  • Food game

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Body Composition
  • Exercise Prescription
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