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Minerva Networks IP Television Solution

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MPAA (Movies) Live TV Ratings. Content Acquisition and Distribution subsystem ... Thomson Viper. Minerva Client Strategy. Implement Hybrid Client Model (HCM) ... – PowerPoint PPT presentation

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Title: Minerva Networks IP Television Solution


1
Minerva Networks IP Television Solution
CONFIDENTIAL
REFERENCE XX.X
2
Our Business
  • We put Telephone Companies in the business of
    delivering television services over ADSL and FTTH
    networks.

3
Company Overview
  • Long history of video technology innovation
  • 1996 First MPEG-2 human-assisted encoder for
    Video CD and DVD publishing
  • 1998 Leading DVD authoring software (100K
    units shipped)
  • 1999 First MPEG-2 video networking appliance
    (3K units shipped)
  • 2002 Number one selling IP Television
    middleware (15 Installations WW)
  • 2003 Shipped third-generation video processing
    platform
  • Five (5) patents issued and eighteen (18)
    pending
  • Leading supplier of IP Television solutions
  • Largest number of IP Television installations
    worldwide
  • HQ in Silicon Valley, CA
  • North American sales offices in MI, MA, NC, DC
  • International offices in London, UK and Shanghai,
    China
  • Committed team and financial backers
  • Executive team on board since 1994
  • Raised 28M from leading venture capital firms
    and corporate partners
  • US Venture Partners, Accel Partners, Intel,
    Pirelli and CIR Ventures
  • Closed new round of financing in April of 2003

4
Minervas WW IP Television Customers
5
US Deployments
6
Minerva IP Television Solution
  • Service Management Software
  • Interactive TV Client
  • Customer Premise Hardware
  • Headend Systems

7
The Minerva IP Television Solution Software,
Systems and Services
  • Comprehensive middleware solution
  • High-quality video processing platform
  • Proven professional services organization

8
Minerva iTVManager Middleware Client/Server
Application
9
Minerva iTVManager Client
  • Services
  • Electronic Program Guide
  • Video-on-Demand
  • NVOD
  • SVOD
  • Live Pay Per View
  • On Screen Caller ID
  • Web Portal Access
  • Web Email Access
  • Bill Preview
  • On Screen Messaging
  • Self Provisioning
  • Multiple User Accounts
  • Parental Control
  • MPAA (Movies)
  • Live TV Ratings

10
iTVManager Video Services Mangement
Browser Based Administration Module Provides
  • Content Acquisition and Distribution subsystem
  • Conditional Access (IP Layer)
  • Billing and Invoicing
  • Video Server Manager
  • Asset management
  • Pay Per View Management
  • PPV Scheduling
  • NVOD Scheduling
  • SVOD Bundling
  • EPG creation and maintenance
  • Pricing and service provision
  • T-commerce packages
  • Targeted ad insertion (analog domain)
  • Usage Analysis and Reporting
  • VOD and Live
  • Scheduled client messaging
  • Emergency Alert System

11
Minerva iTVManager Features Benefits
12
Minerva STB Plan 2002-2003 and Client Strategy
  • Minerva Networks, Inc.

13
Choice is Good!
Today
Q3 2003
Q2 2002
Thomson DSL1500
Kreatel IP-500
Thomson Viper
Humax RG300
Amino AmiNet100
Pace DSL4000
14
Minerva Client Strategy
  • Implement Hybrid Client Model (HCM) for
  • Responsiveness
  • Minimum service guarantee
  • Scalability
  • Provide STBs from experienced vendors at
    multiple price-feature levels
  • Add new support based on STB market dynamics and
    operators needs
  • Support complete set-box development program

15
Hybrid Client Model (HCM)
  • Implement highly used TV apps (EPG, Navigation
    and Info Bar) as STB based code
  • Only use HTML for modules and services involving
    frequently changed data (e.g. VOD Rental
    interface) and transaction screens.
  • HCM guarantees minimum service of EPG and live TV
    even when servers are offline
  • HCM requires less server investments
  • Leverage STB CPU for heavily used apps - EPG
  • HCM is highly scalable
  • HCM avoids unnecessary network bandwidth
    requirements no request-response round trips
    for most user actions

16
The Minerva VC8000 Platform Highest-quality Video
Encoding Gateway Platform
17
Minerva VC8000
18
VC8000 Configuration
  • 4RU Chassis with 10 Slots
  • Any combination of 10 blades
  • Dual 100BaseT and Gigabit output
  • MPEG-2 Encoder Blade
  • DVB to IP Blade
  • 3 Load Balancing Fans
  • All Hot-Swappable
  • Front blades, Rear input board
  • AC or 48V DC Power Supplies

19
VC8000 MPEG-2 Encoder Blade
  • Highest quality LSI Logic MPEG-2 encoding engine
  • MPEG-1, MPEG-2 video
  • 1 to 15 Mb/s bitrate
  • Adjustable Video Filters to Fine Tune quality
  • Balanced Audio Input
  • Dual Stereo Audio Input
  • Hot Swappable
  • DiffServ IP QoS

Mid Plane Architecture
20
MPEG-2 Video Pre-Processing
  • PerceptiView maintains superior video quality at
    a lower bit rate
  • Extends ADSL loops for a Two TV broadband
    service
  • PerceptiView allows for 15 to 20 reduction in
    bit rate
  • 3.5 Mb/s without pre-processing
  • 3.0 Video
  • 0.2 Audio
  • 0.3 Transport Mux overhead
  • 2.8 Mb/s with pre-processing
  • 2.5 Video
  • 0.2 Audio
  • 0.1 Transport Mux overhead

21
Minerva PerceptiView Module
  • The Minerva Video Pre-Processor provides powerful
    noise reduction processing before the stream is
    encoded
  • Minerva PerceptiView performs a visual lossless
    picture coding based on picture data analysis.
  • It defines the visual perception threshold for
    each detail in the picture, reacting accordingly.
  • For each detail, the Video Pre-Processor
    automatically applies the appropriate adaptive
    filters prior to MPEG-2 video encoding
  • Types of Pre Processing
  • Impulse noise reduction
  • motion compensated temporal filter
  • edge adaptive texture filter
  • non-linear spatial filter
  • noise level estimation

22
VC 8000 DVB to IP Blade
  • Dual (2) DVB/ASI Inputs per blade
  • 2 Multi Program Transport Streams
  • Up to 70 Mb/s per ASI input
  • Fully tested with NCTC and HITS satellite feeds
  • Demultiplexes DVB streams to IP multicasts
  • DiffServ IP QoS
  • Hot Swappable

23
Terayon CherryPicker
  • 1 MPEG-2 digital streams management system in
    the world
  • Used by ATT, Cox and Time Warner
  • Main function for IP Television Rate Shape VBR
    video streams
  • Example Dont go over 3.2 Mb/s
  • 1 DM3232 will put a cap on up to 32 individual
    VBR video streams
  • 1 DM3232 will re-multiplex these 32 video streams
    into 2 DVB/ASI outputs
  • 2 DVB/ASI outputs go directly into 1 DVB to IP
    blade in a VC-8000 chassis.

24
Terayon CherryPicker
8 IRDs
Transponder 1 Transponder 2 Transponder
3 Transponder 4 Transponder 5 Transponder
6 Transponder 7 Transponder 8
DVB/ASI
DVB/ASI Out
Rate Shape 32 video streams in C.P. (32 x 3.2
Mb/s 110 Mb/s)
IP Multicast
25
Minerva VC8000 Control Software
26
Minerva VC8000 Features Benefits
27
On Screen Caller ID OPTION - iTVManager
28
On-Screen Caller ID
  • Minimal hardware investment from Innovative
    Systems
  • Integrated with Minerva iTVManager Messaging
    Engine
  • Installed and supported by Minerva and Innovative
    Systems
  • Class 5 Switch integration
  • Nortel DMS-10 and DMS-100
  • Lucent 5ESS
  • Siemens EWSD

29
CLASS 5 SWITCH (AIN enabled)
Optional functions beyond caller ID include
telemarketing screening and voice mail
AP (paired for redundancy)
Incoming Call
AIN Trigger
Caller Info Over UDP/IP
Incoming Phone Call
STB
Caller ID Info over IP over ADSL
iTVManager Application Server with Caller ID
Software Module
30
  • iTVManager delivers caller ID info to STB before
    1st ring
  • No additional phone lines required
  • No additional CPE equipment required

31
Minerva Professional Services Organization Most
WW IP Television installations
32
Why Minerva? Best ROI at Lowest Risk
  • Maximum Revenue
  • Superior subscriber experience (Better navigation
    and better video quality)
  • Access to more services
  • Lowest Operating Expenses
  • Superior back-office management software (Assets
    and subscribers management)
  • No recurring client fees
  • Highest reliability (End-to-end solution)
  • Lowest Infrastructure Cost
  • Access to newest and most cost effective STBs
  • Special bundling prices (Headend and middleware)
  • Lowest Deployment Risk
  • Most experienced team in IP Television
    deployments
  • Intimate knowledge of AFC video solution
  • Fewest suppliers

33
www.minervanetworks.com
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