Hybrid%20Content%20Delivery%20Network%20(CDN)%20Technologies%20and%20Services - PowerPoint PPT Presentation

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Hybrid%20Content%20Delivery%20Network%20(CDN)%20Technologies%20and%20Services

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Online Video Trends Users and Content Owners. Increasing Demand, Replacing TV ... Internet Television, Online Radio, Corporate, File Delivery. Metrics 300 ... – PowerPoint PPT presentation

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Title: Hybrid%20Content%20Delivery%20Network%20(CDN)%20Technologies%20and%20Services


1
Hybrid Content Delivery Network (CDN)
Technologies and Services
1
2
First-ever Live DCIA Conference Webcast - Goals
  • Serve broader audience
  • Constrained by place, time, cost
  • Additional DCIA service
  • Showcase membertechnology

3
Live Webcast Overview, Value Propositions
  • Key Value Propositions
  • Branded/Targeted User Experience
  • Live video, synced slides, submit question,
    poll
  • Flexible, efficient delivery
  • Unicast or Abacast Peer-Assisted
  • PPV business model support
  • After-event archive

4
Online Video Trends Users and Content Owners
  • Increasing Demand, Replacing TV
  • Increasing Broadband Penetration
  • Increasing Content
  • Increasing Demand for Higher Quality

5
Observations - Mid-market Funding Low B/W Fees
  • Large content owners and video
  • Video is a marketing extension
  • Paying relatively low rates
  • Mid-market
  • For them, increased quality increased revenue
  • Funding the big guys low priced b/w
  • Not getting great performance (caching
    algorithms)

6
P2P Anyone?
  • Reduced infrastructure/bandwidth costs
  • Margin relief
  • Higher Quality Experience
  • Longer engagement, more ads
  • Industry Trend Hybrid

7
Example Network Efficiency Korea SBS Live
Olympics
  • Korea great use case for P2P - adoption, b/w,
    behavior
  • SBS - over 12,000 simultaneous viewers
  • 1.5Mbps Windows Media Video
  • Over 80 efficiency, over 14Gb/s bandwidth
    savings
  • Over 40 reduction in server and switching
    hardware

8
Industry Progress
  • Open P4P Working Group
  • Optimized utilization of network resources
  • On-Demand Test Results
  • 23 increase in DL speed
  • Avg hops from 5 to less than 1
  • Providing real value to key part of distribution
    chain
  • PBPG
  • P2P Best Practices
  • Standardizing client behavior, security practices

9
About Abacast
  • Founded in 2000 by former broadcasters,
    technologists
  • Commercial-quality Hybrid Content Delivery
    Network (CDN)
  • Live and On-Demand content
  • Unicast and Peer-Assisted
  • Content Monetization plus additional services
  • Key Markets
  • Internet Television, Online Radio, Corporate,
    File Delivery
  • Metrics
  • gt 300 customers
  • 16 different countries
  • 46,516,274 plug-in downloads(as of July 1st,
    2008)
  • 10 million end-user hours per month
  • 3.6 million unique users per month

10
Abacast Solution Overview
11
Key Value Propositions Consumers
  • Getting highest quality content
  • 72 choose higher bit-rate and install
  • Ultimately drives demand and business models

12
Key Value Propositions Publisher/Broadcaster
  • The most choices for delivery
  • Live and On-Demand content
  • Windows, Flash formats plus others
  • Hybrid Delivery
  • Single-source (Unicast), multi-source (Secure
    P2P), or combination
  • Flexible delivery options
  • Mix and match based on content value, customer
    type, content type, or business model

13
Key Value Propositions (contd)
  • Real-time QoS leads to higher quality connections
  • Less skips, buffers, breaks
  • Smart Analytics
  • Real time and historical metrics
  • Closed system, can measure client perfand
    behavior

14
Key Value Propositions CDN
  • Scale-up Live Delivery
  • Increased margins/profitability
  • Unicast only - 1,000 movies at 1Mbps, x
  • Peer-Assisted - 1,000 movies at 2Mbps, still x
  • If efficiency
  • Equal to 50, break even, consumer wins
  • Above 50 higher profits

15
Technology Details Live and On-Demand P2P
Network
16
Evolution of CDNs
  • Timeframe Description Technology Audience/Quality
  • 90 - 95 Streaming, Simple 100s Real
    Networks deployment 32Kbps
  • 96 98 Clusters, Increasing com- 1,000s
    broadcast.com plexity, better
    end- 128Kbps user experience
  • 99 04 Edge, Akamai Much more complex,
    10,000s Better performance 250-500Kbps
  • 05 Hybrid (Edge True distributed, 100,000s
    plus P2P) good perf for all 300Kbps
    3Mbps market sizes

17
Questions
  • www.abacast.com
  • sales_at_abacast.com
  • (360) 834-5229
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