Title: Whaddya Know
 1Whaddya Know?
Indicate whether you think each of the following 
statements is true or false
- 1. The more confident a person is of what he 
remembers, the more confident we can be that his 
memory is accurate  - 2. Experienced therapists, applying their 
clinical insight, are better than laypersons at 
predicting whether a person will be violent in 
the future.  - 3. We can best understand what a person does by 
knowing her or his underlying personality 
characteristics.  - 4. Subliminal stimuli, on tape or flashed on a 
movie screen, can march past our conscious minds 
to affect us unconsciously.  - 5. Trust your feelings they never lie. We may 
have our facts wrong, but we cannot be wrong 
about what we are feeling.  - 6. A young person who is outstanding academically 
is likely to be shy, non-athletic, socially 
inept, and generally nerdy. 
  2Chapter 1Testing Our Ideas
- Research tests our ideas and improves them 
 - Science tests conclusions against facts 
 - Different than appeals to authority, common 
sense, personal experience or intuition  - Problem Fraudulent, Bad, or No research at all 
 - Research Consumers vs. Scientists 
 - Applied and Basic Research
 
  3Look  See
- Yellow Fever example 
 - Autism 
 - How do ideas change?
 
  4What Do We Think and Why?
- Sea of Information 
 - How do we tell whether something is true? 
 - Ask What is this claim or conclusion based on?
 
  5If you are told something is so, ask
- How do you know? Or why do you think so? 
 - IF you get an answer (reasons) then ask Are the 
reasons good reasons? 
  6Ways of Knowing--Backing up what we say (Reasons)
- Authority 
 - Common Sense 
 - Personal Experience 
 - Intuition
 
  7Authority
- So and so says its so and he/she ought to know 
 - My mother saidmy father saidthe experts say 
 - Scientists sayResearchers say
 
  8Common Sense
- Everybody knows 
 - Its obvious
 
  9Common Sense
- 1. The more confident a person is of what he 
remembers, the more confident we can be that his 
memory is accurate  - 2. Experienced therapists, applying their 
clinical insight, are better than laypersons at 
predicting whether a person will be violent in 
the future.  - 3. We can best understand what a person does by 
knowing her or his underlying personality 
characteristics.  - 4. Subliminal stimuli, on tape or flashed on a 
movie screen, can march past our conscious minds 
to affect us unconsciously.  - 5. Trust your feelings they never lie. We may 
have our facts wrong, but we cannot be wrong 
about what we are feeling.  - 6. A young person who is outstanding academically 
is likely to be shy, non-athletic, socially 
inept, and generally nerdy. 
  10Personal Experience
- Its true if it fits my experience 
 - I dont agree with that. It doesnt fit my 
experience. 
  11Problems with Personal Experience
- Problem of sampling bias 
 - Problem of Observer bias 
 - Problem of Confounded Variables
 
  12Intuition
- I just know that this is true 
 - But what about my intuition versus yours 
 - Whose intuitions do we trust? 
 - Intuition and Scientific thinking are not 
incompatible 
  13How do you know? Or Why do you think so?
- So and so says its so and she ought to know 
 - Everyone knows that 
 - My Experience tells me that
 
  14How does a scientist know or justify conclusions?
- A conclusion is established that has been tested, 
not once but many times against established facts  - Tested under conditions that could have shown it 
to be false (Falsifiability Criterion)  - Conclusions always tentative gt So far
 
  15Built-in Error Correction
- The strength of the Scientific Method 
 - This is what makes science unique 
 - Permits us to know when we are wrong
 
  16A General Principle
- If we test our ideas, we can know when we are 
wrong. And if we know when we are wrong, we can 
correct our mistakes. 
  17So, if we ask a scientist Why do you think so?
- Because the idea has been tested against the 
facts and stood up to the test  - Because of research that has demonstrated such 
and such 
  18Okay, conclusions based on tests, but
- Are the scientists reasons good ones? 
 - Were the tests (studies) good tests? 
 - Were these tests designed properly 
 - Were the tests really tests of your conclusions 
at all?  - Problem of adequate tests and what conclusions we 
can draw from them  
  19Life would be simple if
- One could assume that all research is good 
research  - When someone says Studies show 
 - The studies exist and that they do in fact 
show  - Unfortunatelyits not that simple
 
  20Research Good, Bad, and Bogus
- Fraudulent Research 
 - Subliminal Advertising 
 - Incompetent Research 
 - Autism research 
 - Therapeutic success stories 
 - Self-help books
 
  21Why Study Research Methods?
- Research Producers Scientists 
 - Research ConsumersProfessionals 
 - Everyone 
 - Problems and pitfalls of research
 
  22Basic versus Applied Research
- Basic Research--goal of understanding--basic 
principles underlying class of events  - Applied Research--practical problem in mind 
 - Cross Talk
 
  23The Research Adventure
- Critical Eye--practical benefits 
 - Interesting 
 - Detective story, a mystery to be solved
 
  24SATs on the way Up? 
 25Gene Links Stress, Depression 
 26Coffee Good For You