Enterprise Day

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Enterprise Day

• Learning skills
• for work and life

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What is enterprise education?

• Its about helping young people develop
• enterprise capability
• financial capability
• economic and business understanding
• Enterprise capability is the ability to
• handle uncertainty and respond positively to
  change
• create and implement new ideas and ways of doing
  things
• make reasonable risk/reward assessments
• act on these in ones personal and working life
• It is also about innovation, creativity, risk
  management, having a can-do approach and the
  drive to make ideas happen.

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Vehicle design and marketing project

• You will have one day working in a team to
  design a vehicle to meet the brief from your
  client. In addition to the design you will be
  required to cost the production of the vehicle in
  order to demonstrate potential profits and also
  devise a marketing plan for your client, to
  promote the design. At the end of the day you
  must present your work in competition with other
  teams in order to win the contract and a prize.

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Developing your design

• It is vital to remember that you are not
  designing for yourself but that you must satisfy
  the requirements of the brief you have been
  given. When designing a new product you must
  understand the needs and wants of the end user of
  the product.
• You are designing for a real life situation and
  not a pimp my ride fantasy.

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Needs and Wants
If the product is to be successful it is vital to
identify the needs of the end user i.e. things
that the product cannot be without. However,
most products do not consist of the bare minimum
requirements to make them function but also have
extra features that make consumers want them when
compared to similar products.

• Needs
• Vital to the product
• e.g. a watch must keep accurate time, display
  this, must be portable

• Wants
• Satisfy aspirations
• e.g. status, sex appeal, image, peer approval,
  perceived success

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What You Must Achieve In The Day

• Your team will be given a design brief for the
  particular vehicle you must create.
• A specification for your vehicle comprising the
  needs and wants you will identify
• A costing of the specification showing
  manufacturing and marketing costs and expected
  profit
• Presentation drawings of internal and external
  views (1 of each)
• A marketing plan for your vehicle including a
  logo, vehicle name, strap line, aimed at your
  target market.
• At the end of the day the whole group must
  present or pitch the above to the client,
  demonstrating the benefits of your design and
  justify your design choices.

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1 Developing Specification

• 1a. Identify and list ALL needs and as many wants
  as you can.
• 1b. Select from the wants to create your ideal
  design.
• 1c. Calculate the costs of these features using
  a price list.
• 1d. Produce the specification. This is your final
  list stating what your vehicle will have, be and
  do. You must not deviate from this specification
  in any of your design work.

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Start
Wish list
Write initial Specification list
Accurate costing
Initial marketing ideas
Initial design ideas
Adjusting specification and costing in line
with budget If required
By 10.15
Final Specification with costing
By 10.30
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Task 1, Step 1 Identify
(in your group)

• Needs
• specific to vehicle end user

• Wants
• that appeal to your end user aspirations

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Task 1, Step 2 3 4 5 Selection
In order to complete all the tasks to a high
standard to present at the end of the day, you
will allot different tasks to group members
according your strengths.
Your ideal design specification must be costed
against the price list to ensure it falls within
budget including a profit margin.

• 2. As a whole group select all the wants or
  wish list for your ideal design.
• 3. Divide yourselves into costing managers,
  marketing managers and illustrators.
• 4. The costing and initial illustration and
  marketing ideas must be finished by 10.15.
• 5. At 10.15 the group meets again as a whole to
  negotiate any alterations to the specification
  made necessary by high costs and then agree on
  final illustration and marketing plans.

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Final Specification With costing
Development of final Marketing plan
Development of final Design ideas
Logo Car name Strap line
Media Advert/s
Outside Isometric view
Internal Isometric view
Presentation In group rooms 2.30
Room winners present at 3.00
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Task 2 illustrators

• Development of final design ideas
• You must provide 2 high quality colour
  illustrations of your vehicle design. This is
  very important as it is the best and quickest way
  for your client to understand your concept and
  design. An Isometric drawing (3D) will show the
  most detail in a single drawing. Remember this
  must match your specification.
• External View

• Internal view

Watch the video on isometric drawing technique on
the next slide
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Click each video to play
How to draw the interior
How to draw the exterior
Click on blue box to view videos
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Task 2 marketing

• Development of final Marketing plan
• You should submit 4 examples of each of the
  following from which your client may choose
• Logo This should be simple stylised and symbolic
  of your design concept
• Car Name This should reflect the style of the
  vehicle and appeal the aspirations of your
  potential end users
• Strap Line This is like a slogan that will help
  to identify and reinforce your brand. It should
  reflect your design and be memorable.
• Example The car in front is a Toyota The
  only other car youll see is in the rear view
  mirror

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Task 2 marketing

• Development of final Marketing plan
• Media/advertising
• You must provide one or more of the following
  kinds of advertising
• Poster
• TV
• Leaflet
• Radio

REMEMBER! Presentation is crucial. You should
present a finished product that could be used
without any further alteration.
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Group Presentation 1

• At the end of your time you must have
• A completed budget
• Internal/external views of the vehicle
• At least 1 example of your proposed advert
• A logo, product name and strap line
• You may also wish to present any other design
  ideas or information about your product that you
  think will impress your client

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Group Presentation 2

• All members of your group must be involved in the
  presentation.
• You must talk the client through the reasons for
  the design you have created and justify your
  choices. You must make it clear to the client
  and the other groups why your design should be
  chosen.
• You should be prepared to answer questions about
  your design and foresee any weaknesses or
  limitations that the client or other groups may
  challenge you on.

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Presentations how not to do it

• Click on the blue box to view two presentations.

The video clips shows two different styles of
presenting the same information. Discuss why both
are of a poor standard and use this to help you
plan your own presentation.
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How not to present, analysis.

• The following points illustrated in the two video
  clips should be noted and avoided
• Being apologetic or overconfident
• Talking too quietly/slowly/quickly
• Not making eye contact
• Reading from notes
• Hesitation/ums and ahs/using like
  inappropriately
• Too much technical jargon without explanation
• Not meeting the brief
• Saying that you know better than the client (even
  if its true)
• Not being prepared for questions

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Brief for FAMILY CAR

• No. of passengers 2 adults 4 children 1 pet 
• Target market most families
•  Features it must have
• Individual seats for all persons
• Seatbelts for all
• Space for the pet
• Ample storage for luggage etc
• Ease of access for all
•  

• Optional features (these are by no means
  exhaustive you should add others of your own
  devising)
• Removable seats for multi purpose
• Grille to keep pet separate from passengers
• Roof rack for luggage bikes etc
• Selling price 18,000 Basic manufacturing cost
  8,400
• Add 10 for marketing costs Add VAT _at_ 17.5 to
  total cost and subtract from selling price to
  obtain profit margin.

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Brief for LUXURY CAR

• No. of passengers Four adults or more
• Target market Affluent professionals,
  celebrities, wannabees
• Features it must have
• Very high degree of luxury specifications and
  entertainment
• Optional features (these are by no means
  exhaustive you should add others of your own
  devising)

• Leather seats
• TV
• Tinted windscreens
• High spec music system
• Bar
• Selling price 85,000
• Basic manufacturing cost 57,900 
• Add 10 for marketing costs
• Add VAT _at_ 17.5 to total cost and subtract from
  selling price to obtain profit margin.

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Brief for SPORTS CAR

• No. of passengers 2 adults minimum 
• Target market City professionals children of the
  super rich
• Features it must have
• Sleek styling
• Low profile
• High performance
• High spec interior 
• Add VAT _at_ 17.5 to total cost and subtract from
  selling price to obtain profit margin.

• Optional features (these are by no means
  exhaustive you should add others of your own
  devising)
• Leather seats
• Tinted windscreen
• Retractable wing mirrors
• Selling price 75,000
• Basic manufacturing cost 39,900
• Add 10 for marketing costs

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Brief for CAMPER VAN

• No. of passengers 2 adults and 2 children
• Target market middle to upper income families
•  Features it must have
• Converts to sleep 4
• Area to eat at a table
• Storage
• Sink
• Cooking facilities comprising of at least a hob
  and grill
• Fridge
• Seating and beds for four (seats may convert into
  beds

• Optional features (these are by no means
  exhaustive you should add others from the list
  supplied)
• Oven
• Shower
• Toilet
• Pop up roof
• Awning
• Selling price 39,000 Basic manufacturing cost
  20,100
• Add 10 for marketing costs.
• Add VAT _at_ 17.5 to total cost and subtract from
  selling price to obtain profit margin

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Parts price list

• Click here to view parts price list

Student project evaluation sheet
Click here to view Evaluation Sheet
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