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Search Engine Optimization - 3 tips to increase your rank

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Differing opinions on which is better phrase or word list ... Best: Soccer Gear. Cleats, shorts, & more in our Saratoga Springs store. ... – PowerPoint PPT presentation

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Title: Search Engine Optimization - 3 tips to increase your rank


1
Search Engine Optimization- 3 tips to increase
your rank
2
Search Engine Optimization Is
  • tweaking your site so it appears higher in
    search results
  • having your site listed for relevant searches
  • a potential way to increase your Web traffic

3
Search Engine Optimization Is Not
  • tricking search engines to place your site
    higher
  • a glut of keywords
  • search engine spam
  • the only thing to think about when creating a
    Web site

4
What are the 3 tips
  • Title tag
  • Page text
  • Alt text on images

5
Will these changes put you first?
No. (But they can help place you higher.)
6
Tip 1 What is the Title Bar?
  • The blue bar at the top of your browser
  • How do you edit it?
  • Html its the lttitlegt tag within the header
  • Dreamweaver
  • Modify -gt Page Properties
  • Select Title/Encoding
  • Enter text in title field
  • Click OK

7
Tip 1 Why the Title Bar?
  • Given a lot of weight with almost every search
    engine.
  • Every search engine supports the title tag to
    some extent.
  • Often appears as the link in a search engine.

8
Tip 1 How do we use it?
  • Enter keyword phrase or key words.
  • Differing opinions on which is betterphrase or
    word list
  • Since the title tag is used in Google as a link,
    I recommend a phrase
  • Try to use a phrase not mentioned in the text.

9
Tip 1 What to avoid
  • All caps
  • A novel in the titlekeep it short
  • Many search engines only display 60-115
    characters
  • SPAM--dont place repeated words together
  • Bad Soccer Gear. Gear for all your Soccer
    endeavors.
  • Better Soccer Gear. From cleats to shorts. All
    the gear you need.
  • Best Soccer Gear. Cleats, shorts, more in our
    Saratoga Springs store.

10
Tip 2 Why the Page Text?
  • Search engines rely on text to understand and
    classify your page/site.

11
Tip 2 How do we write it?
  • Determine your message.
  • To whom are you writing?
  • What are you selling?
  • What is this pages focus?
  • Define your keywords
  • (what would be used to find you in a search)
  • Write readable, engaging, and related content
    incorporating the keywords

12
Tip 2 What to avoid
  • Writing for the search engine and not your
    audience.
  • Forcing text onto a page that where it doesnt
    work.
  • Keywords connected by vague or weak phrases.
  • Using every keyword you have.
  • Relying on density ratios and formulas.

13
Tip 3 What is Alt Text?
  • Text alternative for an image
  • Used by visually impaired visitors
  • How do you edit it?
  • Html its the alt property in the ltimggt tag
    (i.e. ltimg srcsuggestImg.gif border0
    width50 height50 altSuggest an imagegt)
  • Dreamweaver
  • Image Properties
  • Alt field

14
Tip 3 Why the Alt Text?
  • Search engines dont index images, only text.
  • Alt text is indexed by many search engines.
  • Potential to increase the page keyword density
    score.
  • Bonus! It enhances your audiences experience.

15
Tip 3 Why not the Alt Text?
  • However
  • Google, Yahoo!, and MSN no longer considers ALT
    text when determining relevancy because of
    spamming tactics.
  • "'We see ALT text as relevant as the Keyword Meta
    tag, said the Google engineer. That should say
    it all as Google has never used the Keyword Meta
    tag due to the high spam rate.http//www.searche
    ngineguide.com/aws/2005/0830_aws1.html

16
Tip 3 Should you use Alt Text?
  • YESSS!!!!!

17
Tip 3 Why use the Alt Text?
  • The text is still indexed.
  • Some SEO experts feel that the algorithm could
    change in the future.
  • Enhances audience experience.
  • Visually impaired visitor
  • Broken images

18
Do these 3 tips work?
  • Yes
  • Increases your ranking by incorporating relevant
    keywords.
  • Strengthens your message.
  • Gets you to think about your audience
  • Why are they at your site?
  • What would they be looking for?
  • What are they thinking?
  • Helps your visitors understand your site
  • Alt tags
  • Better text better (and clearer) message

19
Do these 3 tips work?
  • and no.
  • You probably wont be ranked number 1.
  • Search Engine algorithms change
  • Stop spam
  • Stay competitive/relevant
  • Nothing is foolproof.
  • Done poorly and you pay
  • Spam affects the algorithms
  • Removed from index
  • Alienate your audience
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