Designation of Origin and Local Trademaks as Means of Increasing Local Value

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Designation of Origin and Local Trademaks as
Means of Increasing Local Value

• David Thual
• Secretary General of OriGIn
• Terra Madre - Torino, 21 October 2004

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ORganization for an International Geographical
Indications Network

• The International network of GI producers
• Around 70 organisations of producers
• More than 1 million producers of traditional
  products represented!
• 30 countries (Asia, Africa, Asia, Latin and
  North America, Eastern and Western Europe)

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Whos Who in
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Main goals

• Promote Geographical Indications as a development
  tool
• Facilitate exchange of information between
  producers
• Create partnerships between producers
• Lobby for a better protection of GIs at national,
  regional international levels

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What is a Geographical Indication?

• A tool to protect goods that have

Specific geographical origin

• Qualities
• Reputation
• Other characteristics

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Examples of GIs
Roquefort, Tequila, Argane oil, Chuao cacao,
Parma ham, Basmati rice, Long-Ging tea, Guinean
pineapples, Antigua coffee, Napa Valley wines,
etc.
Food products
Other traditional products
Kilim carpets, Thai silk, etc.
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• Geographical Indications
• Create local value
• An ideal tool to protect
• local value

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GIs a means to increase production and create
local jobsEx Lentilles vertes du Puy (F)
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GIs a means to obtain premium price
French Wine price (2) /l
Nuoc Mam from Phu Quoc Vietnam price (2) /l
P.D.O.
Other wines
2000
2003
? 230
? 300
GI Protection obtained in 2001
(2) Based on exports 99-2001
Source MAAPAR, ONIVINS, CFCE, INAO
Source BNIC, UNDP
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GIs a better redistribution of the added value
Milk purchasing price to producer (2002)
90
35
30
15
5
? Compared to medium price
-
Brie de Meaux
Comté
National average 2002
Beaufort
Reblochon
Maroilles
Source INRA, INAO
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GIs bring added value to the land

• Ex Huile dolive de Nyons (F)
• Value of the land dedicated to GI olive oil
  increased 2 faster
• than the value of the land used for non-GI olive
  oil

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• GIs encourage diversification in production
• GIs help preserving
• Biodiversity
• Local savoir-faire
• Natural ressources
• GIs have a positive impact on tourism
• Food routes in Italy, France or Argentina

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• Why are Geographical Indications an
• ideal tool to
• protect and promote local value?

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GIs are different from trademarks
Trademarks Area of production not
relevant Emphasis on the company who owns
them Protection only available to the company
that owns the brand
Geographical indications Production rooted in a
region Emphasis on the origin of the
product Protection available to all producers of
the area who meet the standards
?
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GIs an ideal tool to protect local value

• GI protection prevents the relocation of
  production
• GI protection available to all producers of the
  area who meet recognized standards
• GIs probably only form of intellectual property
  that local communities can own
• - Collective right
• - Allow for the protection of existing products
• - Do not require local communities to innovate

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But, GIs are not enough protected

• Abuses jeopardize the positive role that GIs play
  towards local communities!

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GI Quizz!

• Basmati Rice
• Parmesan
• Parma Ham
• Turron de Alicante
• Pruneaux dAgen
• Brunello di Montalcino
• Roquefort
• Lentilles du Puy
• Tequila
• Cognac
• Porto

USA USA Canada Mexico Chile Argentina New
Zealand Australia Israel Armenia South Africa
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Conclusion

We need to obtain a better protection. If not,
the benefits of geographical indications will be
in jeopardy!
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Thank you very much
www.origin-gi.com
info_at_origin-gi.com