PEPSI

1
PEPSI

• NOW ITS PEPSI
• FOR THOSE WHO THINK YOUNG
• Ulicia Lawrence
• CIS 55-25

2
History

• History
• 1898 Caleb Bradham Brads Drink renamed
  Pepsi-Cola
• 1902 applied for a trademark with the U.S.
  Patent Office
• 1934 A landmark year- sales soar as the cost of
  a 12 ounce drink sells for 5 cents
• 1960 Pepsi Generation
• 1998 Celebrates 100 years

3
More than Soda

• Frito-Lay
• Pepsi-Cola
• Quaker

• Gatorade
• Tropicana

GeneratioNext
4
New Shades of PEPSI

• Sierra Mist
• Pepsi One
• Pepsi Blue
• Pepsi Twist

5
Forever New

• PEPSICO Restaurant Division now Tricon Global
  Restaurants
• Pizza Hut
• Taco Bell
• KFC

6
Corporate Foundation
7
Pepsi
8
Money in the Bank

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