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Case Study: American Chamber of Commerce Executives www'ACCE'org

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Case Study: American Chamber of Commerce Executives (www.ACCE.org) Cathy Lada ... Cathy Lada, ACCE. Members had a hard time navigating the site effectively ... – PowerPoint PPT presentation

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Title: Case Study: American Chamber of Commerce Executives www'ACCE'org


1
Case Study American Chamber of Commerce
Executives (www.ACCE.org)
  • Cathy Lada
  • Vice President, Communications and Networking
  • ACCE
  • Alexandria, VA

2
American Chamber of Commerce Executives
  • www.ACCE.org
  • Alexandria, VA
  • 7,800 individual members from 1,400 chambers
  • Members are
  • CEOs
  • MarCom
  • Gov relations
  • Public policy
  • Economic Development

3
ACCEs Mission
  • To assist Chamber
  • Professionals with
  • Professional development
  • Provide strategic problem solving information
  • Identify trends, establish benchmarking studies

4
Its all about the information
Call it knowledge, content, or information
ACCE.org is content rich
  • Documents
  • PR/marketing tools
  • Event calendars
  • Registration
  • Teleseminars
  • Reports articles
  • ACCE magazine
  • Peer networking
  • Directory
  • Member benefits

5
Old site Not always easy to find info
Im concerned about site consistency, the
completeness of information and the quality of
the experience when our members visit our
site. -Cathy Lada, ACCE
  • Members had a hard time navigating the site
    effectively
  • They wanted to accomplish tasks and find info
  • Instead they had to roam the site seeking the
    right content

6
Leaving the old site behind
  • Old website
  • Hard to navigate, hard to search
  • Members not satisfied with the experience
  • Did not deliver best value to growing base of
    members

7
ACCEs Web Challenge Make it member-centric
  • Goals for helping internal ACCE staff
  • Streamline site updates
  • Manage digital documents
  • Tag content for search
  • Connect member database to the website
  • Integrate MARCOM
  • Goals for helping members on new site
  • Improve info and services
  • Deliver better search
  • Browse the site by topic
  • Improve site organization
  • Provide custom experiences

8
Solution Site Redesign and CMS
  • Major goals for 2005 project
  • Identify ACCE member online wants and needs
  • Focus on making knowledge easy to find and
    share
  • Redesign and re-architect the website
  • Integrate Ektron Web content management system
  • Promote benefits of new site to members

9
What do members want to do ACCE.org?
  • Staff assessed member wants and needs
  • Members want to
  • Access documents
  • View calendars
  • Register for events
  • Network with peers
  • Search job listings
  • Involved Fusion early in the process

10
Streamlined Navigation
Old
New
11
Browse by Topic or Search the Site
12
Sample files and tools
  • Leverages
  • web-based document management
  • Sharing content among members
  • -Administrative documents
  • -Brochures
  • -Communication plans
  • -Press releases

13
Access Publications in Multiple Ways
  • List by
  • Title
  • Topic
  • Recommended
  • Chamber Executive Magazine
  • Order publications online

14
National Chamber Image Campaign
  • Website is the platform for delivering toolkit to
    members
  • Downloaded more than 600 times in 2 days
  • Consistent messaging
  • Radio, print, web advertisements
  • PR templates

15
Marketing the new ACCE.org to members
Launched new site in February Approximately 9
months to complete project Great response from
members Automated site tour
16
Questions Answers
Next steps
Presenters Bill RogersEktron Inc.wrogers_at_ektron
.com Cathy LadaACCEclada_at_acce.org
  • Visit Ektron today tomorrow in the Resource
    Center
  • Free web demo or download at
  • www.ektron.com
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