IntroducingMrs' Pauls Southern Style Catfish Fillets

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IntroducingMrs. Pauls Southern Style Catfish
Fillets!

• Catfish is the 3 species in US Fish consumption.
• Unique offering with restaurant-quality and is a
  natural addition to the Mrs. Pauls line of
  restaurant-quality fillets.
• US Farm Raised Whole-Fillet Catfish In A Crispy
  Cornmeal Breading

• Consumers want Catfish
• Strong consumer demand in Mrs. Pauls core
  southeastern markets
• 44 would definitely/probably purchase
• 38 rate Mrs. Pauls catfish as very/somewhat
  unique
• Freshness Pouch
• Mrs. Pauls items are packed in the innovative
  Freshness Pouch to seal in flavor.
• Improves freshness, locks in moisture and
  prevents freezer burn
• Consumers prefer freshness pouch packaging and
  express strong purchase intent

2
IntroducingMrs. Pauls Southern Style Catfish
Fillets!
FIRST SHIP 01/07/08