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Consumer magazine of the year

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Bring loaded to your computer at home or at work .com. Page Impressions. Unique impressions. ... Calvin Klein. Turnover 34.9m reported profits 5.4m ... – PowerPoint PPT presentation

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Title: Consumer magazine of the year


1
  • Consumer magazine of the year

2
371, 548
  • Monthly
  • Core target 18 - 25 male
  • Launched 1994

3
The most influential magazine of the 90s
-Sunday Times
  • Cutting edge
  • Out spoken
  • Unpredictable
  • Exciting
  • Entertaining

4
Mix of entertainment Led features
  • Book reviews
  • Music
  • Clubs
  • Fashion

5
2,192,000 Readers
  • Entertainment
  • Music
  • Clubs
  • Films
  • Women
  • Fashion
  • Opinionated
  • Knowledgeable
  • Maverick
  • Differentiates him from the Guide me crowd

6
.com
  • loaded magazine online

7
.com
  • Targeting 18-34 male
  • Bring loaded to your computer at home or at work

8
.com
Updated Monthly
  • Page Impressions
  • Unique impressions

800,000 new logons each month
6.5 million hits a month
9
loaded FASHION
  • The complete seasons guide to fashion

10
278,568
Readers
  • Bi annual (6 months shelf life )
  • Core target 18 - 35 men
  • 97 male readership

11
Bringing you the hottest fashion from the catwalk
to high street
  • Inspiration
  • Direction
  • The complete reference guide for the next six
    months

12
50 do not buy any other fashion magazine
  • Style leaders
  • Opinion formers
  • Early adopters

13
278,568
Readers
  • Enjoys Money, entertainment, women most of all
    style
  • They are very high fashion spenders
  • On average they spend 400 on toiletries

14
Love your label
  • Interviews Reviews
  • Paul smith
  • YMC
  • Duffer
  • Hair styling
  • Grooming
  • Featured Brands
  • Armani, Versace, Boss
  • Ralph Lauren. Kenzo,
  • Ben Sherman,DG
  • Stone Island, Boxfresh,
  • Duck Cover,

15
  • Launch of the year 1999

16
90,555
  • Launched 1999
  • Monthly
  • Core target 25 - 40 male

17
A modern vision of Success, Career relationships
  • Energetic
  • Optimistic
  • Entertaining
  • Genuinely Fresh

18
Reflects their changing lifestyle
  • Its a magazine for men who have grown out of the
    existing mens titles.
  • A Grown up magazine for a grown up reader.

19
414,000
Readers
  • Focused
  • Successful
  • independent
  • motivated

20
Lust for life
  • He has reached the most rewarding exciting
    period of his life.
  • Enjoys entertaining at home or restaurants.
  • He knows the fun isnt over!

21
Fragrance Market Report
22
There's a definite among young men towards
designer products
  • Cosmetic fragrances market will grow to 1.37
    billion by the year 2003
  • Mens fragrances expected sales growth of 10 - 15
    in 1999
  • Male fragrances increase

1995 216.0 million
1999 224.0 million
23
Forecast 1999 - 2003
  • Male fragrance (millions)
  • 1999 2000 2001 2002 2003
  • 226m 223m 225m 227m 230m

24
Top five advertisers male fragrances
1997 to 1998
  • 1)Brut Aquatonic
  • 2)Old spice,white water
  • 3)Lanvin LHomme
  • 4)Ralph Lauren,polo sport
  • 5)Alfred Dunhill

3,280,000 1,508,000 799,000 619,000 522,000
25
Financial Results
  • Faberge Brut
  • Sales 298.8m reported pre-tax profits of 38.2m
  • Channel
  • Turnover 80.6m reported pre -tax profits of
    4.6m
  • Calvin Klein
  • Turnover 34.9m reported profits 5.4m
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