Consumer magazine of the year

1

• Consumer magazine of the year

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371, 548

• Monthly
• Core target 18 - 25 male
• Launched 1994

3
The most influential magazine of the 90s
-Sunday Times

• Cutting edge
• Out spoken
• Unpredictable
• Exciting
• Entertaining

4
Mix of entertainment Led features

• Book reviews
• Music
• Clubs
• Fashion

5
2,192,000 Readers

• Entertainment
• Music
• Clubs
• Films
• Women
• Fashion

• Opinionated
• Knowledgeable
• Maverick
• Differentiates him from the Guide me crowd

6
.com

• loaded magazine online

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.com

• Targeting 18-34 male
• Bring loaded to your computer at home or at work

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.com
Updated Monthly

• Page Impressions

• Unique impressions

800,000new logons each month
6.5 million hits a month
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loaded FASHION

• The complete seasons guide to fashion

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278,568
Readers

• Bi annual (6 months shelf life )
• Core target 18 - 35 men
• 97 male readership

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Bringing you the hottest fashion from the catwalk
to high street

• Inspiration
• Direction
• The complete reference guide for the next six
  months

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50 do not buy any other fashion magazine

• Style leaders
• Opinion formers
• Early adopters

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278,568
Readers

• Enjoys Money, entertainment, women most of all
  style
• They are very high fashion spenders
• On average they spend 400 on toiletries

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Love your label

• Interviews Reviews
• Paul smith
• YMC
• Duffer
• Hair styling
• Grooming

• Featured Brands
• Armani, Versace, Boss
• Ralph Lauren. Kenzo,
• Ben Sherman,DG
• Stone Island, Boxfresh,
• Duck Cover,

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• Launch of the year 1999

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90,555

• Launched 1999
• Monthly
• Core target 25 - 40 male

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A modern vision ofSuccess, Career relationships

• Energetic
• Optimistic
• Entertaining
• Genuinely Fresh

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Reflects their changing lifestyle

• Its a magazine for men who have grown out of the
  existing mens titles.
• A Grown up magazine for a grown up reader.

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414,000
Readers

• Focused
• Successful
• independent
• motivated

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Lust for life

• He has reached the most rewarding exciting
  period of his life.
• Enjoys entertaining at home or restaurants.
• He knows the fun isnt over!

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Fragrance Market Report
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There's a definite among young men towards
designer products

• Cosmetic fragrances market will grow to 1.37
  billion by the year 2003
• Mens fragrances expected sales growth of 10 - 15
  in 1999
• Male fragrances increase

1995 216.0 million
1999 224.0 million
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Forecast1999 - 2003

• Male fragrance (millions)
• 1999 2000 2001 2002 2003
• 226m 223m 225m 227m 230m

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Top five advertisers male fragrances
1997 to 1998

• 1)Brut Aquatonic
• 2)Old spice,white water
• 3)Lanvin LHomme
• 4)Ralph Lauren,polo sport
• 5)Alfred Dunhill

3,280,000 1,508,000 799,000 619,000 522,000
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Financial Results

• Faberge Brut
• Sales 298.8m reported pre-tax profits of 38.2m
• Channel
• Turnover 80.6m reported pre -tax profits of
  4.6m
• Calvin Klein
• Turnover 34.9m reported profits 5.4m