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Renewable Energy in Tourism Initiative RETI


How tourism providers can save in energy use and thus lower operating costs. ... prized tourism destinations such as beaches, coral reefs and mountain resorts. ... – PowerPoint PPT presentation

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Title: Renewable Energy in Tourism Initiative RETI

Renewable Energy in Tourism Initiative (RETI)
  • Center for Sustainable Tourism
  • East Carolina University
  • Business Research Division
  • Leeds School of Business
  • University of Colorado at Boulder
  • National Renewable Energy Lab

Seed funding provided by the CU Energy Initiative
and ECUs Center for Sustainable Tourism
What RETI is trying to effect
  • How individual travelers can save in energy use.
  • How tourism providers can save in energy use and
    thus lower operating costs.
  • How public policy can support such change.

How can we simplify the learning curve for each
of these?
Globally, Tourism is . . .
  • Currently
  • a US 7.1 trillion industry
  • one of the largest and fastest growing employment
    markets internationally
  • employs over 231.2 million people worldwide.
  • Projection
  • will continue rapid growth
  • realize a forecast of US 13.2 trillion industry
    impact by 2017
  • employ 262.2 million people.

World Travel Tourism Council
Domestically, Tourism is . . .
  • Currently
  • one of Americas largest retail industries
  • estimated 699.9 billion in total expenditures
  • employs 7.5 million people.
  • Projected
  • to be one of the fastest growing industries in
    the United States
  • expected expenditures by 2010 will be over 700
  • will produce over 8 million jobs.

Travel Industry Association of America
Why tourism?
  • Unique industry--requires people to move to their
    destination rather than moving a product to the
  • Growth has been powered by fossil fuels which
    comes at increasing environmental costs.
  • Such dependence threatens the long-term economic
    health of tourism businesses and the pristine
    environments throughout the World.

Environmental impact of tourism
  • The European Environment Agency reported that
    tourism is responsible for 5-7 of total
    emissions in Europe.
  • Climate change threatens most prized tourism
    destinations such as beaches, coral reefs and
    mountain resorts.
  • In addition to transportation emissions, most of
    the energy in the lodging sector is spent on
    refrigerating and/or heating rooms, water for
    consumption and pools, along with food.
  • Energy consumption due to world wide tourism
    could be in the magnitude of 5,000 million kWh
    per year.

What has been missing?
  • A clear understanding of the "major determinants
    of energy use and the "obstacles to moving
    toward more sustainable energy use.
  • Understanding the role consumers (travelers),
    business owners and operators, and public
    officials all play in cooperatively creating an
    environment for change within the various tourism
  • Effectively matching the direct correlation of
    the impact of each traveler on a place and its
  • An industry-wide initiative to educate, provide
    advice, and support renewable energy practice.

Tourism corporations and businesses seem to be
motivated to adopt sustainable strategies in
order to
  • Decrease costs/improve profits
  • Create greater brand recognition
  • Enhance reputation
  • Increase market share
  • Increase employee loyalty and cost savings
  • Contribute to the well-being of the community
  • Improve relationships/meet regulations with
    governmental entities.

Successful adoption of sustainable techniques in
tourism requires . . .
  • a systemic approach
  • initiatives that cut across all management and
    functional areas of a company
  • a coherent approach to sustainability
  • a vehicle for companies to share each others
  • a strategy where local community leaders and
    residents, employees, and guests, are encouraged
    and allowed to establish ownership.

Why renewables?
  • Renewable forms of energy offer an exciting
    opportunity within tourism as it is abundant,
    clean, and inexhaustible.
  • Allows tourism businesses to reduce energy costs,
    increase profits, and meet the growing consumer
    expectations of tourism's environmental
  • Allows consumers of the travel product to learn
    about and practice, techniques applicable in many
    other areas of their lives.

RETI is addressing . . .
  • the adoption process of renewable energy within
    the travel and tourism industry better linking
    science to practice.
  • the important components of implementation,
    entrepreneurship, and transformation.
  • implementation of the many and varied available
    scientific techniques within an industry that has
    tremendous environmental impacts.

The tourism provider must . . .
  • Increase their awareness of the impact renewable
    energy can have on the delivery and long-term
    acceptance of their product.
  • Increase the ability to respond and prepare for
    these impacts through sound business practice.
  • Identify those business practices that can likely
    lead to long-term implementation of renewable
    energy strategies.

Questions pertinent to the traveler
  • What are the perceptions of tourists of the
    general environmental issues facing them while
    making their destination choices?
  • Most specifically, what are the perceptions of
    tourists of the implications of the use of
    renewable energies on their destination choices?
  • How will these perceptions impact traveler
    behaviors in the future whether it be in activity
    choice, destination selection, or the duration,
    frequency and timing of visitation?

RETI actions include . . .
  • Climate and tourism gathering for business
    operators and scientists.
  • Review of actions to date in tourism and
    renewable energy.
  • Preparation of best practices across six
    sectors of the tourism industry.
  • Gathering of industry leaders to determine
    strategy for change.
  • Call to action and final report.