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Renewable Energy in Tourism Initiative RETI

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How tourism providers can save in energy use and thus lower operating costs. ... prized tourism destinations such as beaches, coral reefs and mountain resorts. ... – PowerPoint PPT presentation

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Title: Renewable Energy in Tourism Initiative RETI


1
Renewable Energy in Tourism Initiative (RETI)
www.renewabletourism.com
  • Center for Sustainable Tourism
  • East Carolina University
  • Business Research Division
  • Leeds School of Business
  • University of Colorado at Boulder
  • National Renewable Energy Lab

Seed funding provided by the CU Energy Initiative
and ECUs Center for Sustainable Tourism
2
What RETI is trying to effect
  • How individual travelers can save in energy use.
  • How tourism providers can save in energy use and
    thus lower operating costs.
  • How public policy can support such change.

How can we simplify the learning curve for each
of these?
3
Globally, Tourism is . . .
  • Currently
  • a US 7.1 trillion industry
  • one of the largest and fastest growing employment
    markets internationally
  • employs over 231.2 million people worldwide.
  • Projection
  • will continue rapid growth
  • realize a forecast of US 13.2 trillion industry
    impact by 2017
  • employ 262.2 million people.

World Travel Tourism Council
4
Domestically, Tourism is . . .
  • Currently
  • one of Americas largest retail industries
  • estimated 699.9 billion in total expenditures
  • employs 7.5 million people.
  • Projected
  • to be one of the fastest growing industries in
    the United States
  • expected expenditures by 2010 will be over 700
    billion
  • will produce over 8 million jobs.

Travel Industry Association of America
5
Why tourism?
  • Unique industry--requires people to move to their
    destination rather than moving a product to the
    marketplace.
  • Growth has been powered by fossil fuels which
    comes at increasing environmental costs.
  • Such dependence threatens the long-term economic
    health of tourism businesses and the pristine
    environments throughout the World.

6
Environmental impact of tourism
  • The European Environment Agency reported that
    tourism is responsible for 5-7 of total
    emissions in Europe.
  • Climate change threatens most prized tourism
    destinations such as beaches, coral reefs and
    mountain resorts.
  • In addition to transportation emissions, most of
    the energy in the lodging sector is spent on
    refrigerating and/or heating rooms, water for
    consumption and pools, along with food.
  • Energy consumption due to world wide tourism
    could be in the magnitude of 5,000 million kWh
    per year.

7
What has been missing?
  • A clear understanding of the "major determinants
    of energy use and the "obstacles to moving
    toward more sustainable energy use.
  • Understanding the role consumers (travelers),
    business owners and operators, and public
    officials all play in cooperatively creating an
    environment for change within the various tourism
    sectors.
  • Effectively matching the direct correlation of
    the impact of each traveler on a place and its
    people.
  • An industry-wide initiative to educate, provide
    advice, and support renewable energy practice.

8
Tourism corporations and businesses seem to be
motivated to adopt sustainable strategies in
order to
  • Decrease costs/improve profits
  • Create greater brand recognition
  • Enhance reputation
  • Increase market share
  • Increase employee loyalty and cost savings
  • Contribute to the well-being of the community
    and
  • Improve relationships/meet regulations with
    governmental entities.

9
Successful adoption of sustainable techniques in
tourism requires . . .
  • a systemic approach
  • initiatives that cut across all management and
    functional areas of a company
  • a coherent approach to sustainability
  • a vehicle for companies to share each others
    practices
  • a strategy where local community leaders and
    residents, employees, and guests, are encouraged
    and allowed to establish ownership.

10
Why renewables?
  • Renewable forms of energy offer an exciting
    opportunity within tourism as it is abundant,
    clean, and inexhaustible.
  • Allows tourism businesses to reduce energy costs,
    increase profits, and meet the growing consumer
    expectations of tourism's environmental
    responsibility.
  • Allows consumers of the travel product to learn
    about and practice, techniques applicable in many
    other areas of their lives.

11
RETI is addressing . . .
  • the adoption process of renewable energy within
    the travel and tourism industry better linking
    science to practice.
  • the important components of implementation,
    entrepreneurship, and transformation.
  • implementation of the many and varied available
    scientific techniques within an industry that has
    tremendous environmental impacts.

12
The tourism provider must . . .
  • Increase their awareness of the impact renewable
    energy can have on the delivery and long-term
    acceptance of their product.
  • Increase the ability to respond and prepare for
    these impacts through sound business practice.
  • Identify those business practices that can likely
    lead to long-term implementation of renewable
    energy strategies.

13
Questions pertinent to the traveler
  • What are the perceptions of tourists of the
    general environmental issues facing them while
    making their destination choices?
  • Most specifically, what are the perceptions of
    tourists of the implications of the use of
    renewable energies on their destination choices?
  • How will these perceptions impact traveler
    behaviors in the future whether it be in activity
    choice, destination selection, or the duration,
    frequency and timing of visitation?

14
RETI actions include . . .
  • Climate and tourism gathering for business
    operators and scientists.
  • Review of actions to date in tourism and
    renewable energy.
  • Preparation of best practices across six
    sectors of the tourism industry.
  • Gathering of industry leaders to determine
    strategy for change.
  • Call to action and final report.
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