Charitable Foundations

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Charitable Foundations

• Rohit Ravinath
• In-Soo Son
• Thiti Wang-Aryattawanich
• Miyoung Yoo
• Ying Zhou

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Types of Foundations

• Corporate and Private Foundations
• Provide funding nationally to charities where the
  funds are provided internally usually do not try
  to attract outside donors
• Community or Regional Foundations
• Each community foundation is made up of a
  collection of charitable funds that are
  established by various donors, then pooled and
  invested together, so that the income provides a
  continuing resource for the community.

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Some Corporate Foundations
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Some Community Foundations
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Sample Website of Corporate and Private Foundation
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Sample Web Site for Community Foundation
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Basics

• The web sites of charity foundations generally
  give information about the organization ( mission
  stat, goals), programs, events, how to contact,
  how to help, annual reports, and FAQs
• Donors can announce the pledge through the web
  site of mostly the community foundations
• The web sites gives information about the
  supported charities and donors

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Who are the customers

• Corporate Foundations
• Grantees charity agencies who wish to receive
  funding from the foundation
• Donors internal to foundation, no outside
  individual donors

• Community Foundations
• Grantees regional/local charity agencies who
  wish to receive funding from the foundation
• Donors individuals or local businesses who wish
  to contribute to the foundation

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How to Attract Donors

• Advertise the foundation via a promotional video,
  and TV and radio
• Acknowledge the donors by listing the donors
  name on the web
• Some want to be thanked for their contributions
• Gives an incentive to donate for the potential
  donors
• Administer targeted funding (ex. Fund for
  child-development)
• Market to potential givers by holding promotional
  events
• Offer awards or honors to the frequent and
  high-valued donors
• Voting general audience can vote on the project
  that the foundations are working on for more
  grants.

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How to Attract Grantees

• Mainly based on already known reputation of
  foundation
• Show potential grantees of existing relationships
  with other charities
• Provide guidelines for application
• List the charities that the foundation is
  supporting
• Display the sponsor information and link to those
  sponsors

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Value-added/Incentives For Donors Grantees

• Potential donor/grantee saves time by avoiding
  phone calls and physical visits to retrieve
  information about the foundation
• Potential Grantee saves time by downloading and
  submitting grant application on-line
• Check for updates on promotional events or other
  activities scheduled

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Value-added/Incentives For Donors Grantees

• On-line access to customers account with
  foundation
• Be able to download or submit application on-line

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How to get repeat customers

• Provide one-to-one marketing, offering each donor
  information, news, and opportunities tailored to
  his or her interest.
• Update the news or the publication of the
  foundation frequently
• Send e-mail to existing donors to keep them
  informed of on-going activities
• Allow existing donors to have privileged access
  to increased services offered through website

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Recommendations

• Increase the donation channels through
  affiliation programs with other electronic
  commerce companies, such as Amazon.com
• Per purchase, allocate certain amount of the cost
  to the foundation
• Has a risk to turn a high-value donor to
  low-value donor.
• For example, suppose every time a person buys an
  item from Amazon.com, Ford Foundation will match
  the purchase amount as a donation to a specific
  charity

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Recommendations

• Host an on-line store that sells foundation
  t-shirts, caps, and bags and assign certain of
  the price to the donation
• Sell/Auction the goods the recipients of the
  donation (ex. children, patients, seniors) made.
  Those goods will appeal to the donors.
• Include the recent success stories of the
  recipients of the giving, which will bring about
  the incentive to donate to the program

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Recommendations

• Creating virtual communities who share the same
  interest and mission and get comments through
  bboard
• Grantee will be able to track the status of
  application/proposal
• Ability to renew grant applications on-line

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An Ingenious Idea A Virtual Foundation

• Why is it different?
• Acts as intermediary between the donors and the
  charity allowing donor to directly donate to
  charity project
• Any individual can donate on-line to any project
  at any amount
• Allows donors to actively participate with
  charities via the internet

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On-line Donation Page