Making Library 2'0 Work for YOU

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Making Library 2.0 Work for YOU!
Anthony Shamoun Fall 2008
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Did you know?
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The 25 of the population in China with the
highest IQs .
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Is greater than the total population of North
America.
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http//www.cia.gov/cia/publications/factbook
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In India, its the top 28.
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http//www.medindia.net/patients
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TranslationThey have more honors kids than we
have kids in this country.
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http//www.childtrendsdatabank.org
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And our students will compete and prosper in a
newly connected world using different skills and
languages.
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http//www.childtrendsdatabank.org
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Did you know . . .
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China will soon become the number one English
speaking country in the world.
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The U.S. Department of Labor estimates that
todays learner will have 10-14 jobs
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By the age of 38.
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According to the U.S. Department of Labor . . .
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1 out of 4 workers today are working at their
current job less than one year.
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More than 1 out of 2 are working at their current
job for less than 5 years.
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The top 10 in-demand jobs in 2010 didnt exist in
2004.
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QuestionHow do we prepare students for a world
like this?
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Next QuestionDoes the library still have a
role in this changing world?
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We are currently preparing students for jobs that
dont yet exist . . .
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Getting ready to employ workers using
technologies that havent been invented
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in order to solve problems we dont even know
exist yet.
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David Warlick Connect Learning blog
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How do we do this?
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Where do students go for reliable information in
a world that is changing faster than they even
realize?
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Did you know . . .
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There are over 267 million registered users of
MySpace. (September 2008)
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Source ComScore
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The average MySpace page is visited 30 times a
day. . .
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or 17,000 hits per second.
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There are over 7.3 billion searches performed on
Google each month
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Citi Investment Research (Report as of August
2008)
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Which indexed 25 million pages in 1998.
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Had 25 billion web pages indexed by 2005
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And in 2008 surpassed the1 Trillion mark.
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Source Official Google Blog
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To whom were these questions addressed before
Google??
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How do todays learners sort all of this
information? Make Sense of it?
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The blogosphere doubles in size every 200 days
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http//www.sifry.com/alerts/archives
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with 2 new blogs being created every second
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http//www.sifry.com/alerts/archives
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and 1,116 bloggers posting every minute
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The number of text messages sent and received
every day exceeds the population of the planet.
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By their 21st birthday, digital kids will have
sent/received 250,000 emails/IMs
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spent 10,000 hours on the phone,
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and watched 20,000 hours of TV (with 500,000
commercials).
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Kids use electronic media 6.5 hours a day into
which they pack 8.5 hours of exposure to that
media. How?
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They multitask.(But they need tremendous help
understanding what is presented to them.)
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There are about 540,000 words in the English
language .
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About 5 times as many as during Shakespeares
time.
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More than 3,000 new books are published . . .
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Daily.
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Its estimated that a weeks worth of New York
Times . . .
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Contains more information than a person was
likely to come across in a lifetime in the 18th
century.
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Its estimated that 1.5 exabytes (thats 1.5 x
1018) of unique new information was generated
worldwide in 2007.
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That is more information than in the previous
5,000 years combined
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and it is predicted to double every 72 hours by
2010.
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Third generation fiber optics have recently been
tested . . .
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That push 10 trillion bits per second down one
strand of fiber.
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Thats 1,900 CDs or 150 million simultaneous
phone calls every second.
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Its currently tripling about every 6 months and
is expected to do so for at least the next 20
years.
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Number of iPods sold in 2007 55,000,000
Source Business Week
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Up from 1,500,000 in 2003
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College students say if it doesnt exist online,
it doesnt exist.
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We are living in exponential times.
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But what does it all mean?
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Preparing students, job seekers and citizens for
a future that we cannot even describe requires
the information, resources and talents of
outstanding libraries.
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But the prospect of making sense of it all can be
daunting.
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That is why we are here today.
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How do we make sense of it all? And what do we do
with it?
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Todays Goals

• Understand why this matters.
• Understand what the technology is.
• NOT how it works, but how we use it.
• Understand the potential.
• Understand how to leverage what you already
  have.
• Have a plan to move forward

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Agenda

• Web 2.0 / Library 2.0 What is it?
• Library Websites
• Telephone/Internet Reference
• Blogs
• Wikis
• RSS Feeds
• Social Networking Sites
• Marketing With Library 2.0
• A Glimpse of The Future
• __________________________??
• THIS IS AN OPEN FORUM

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That Was Then
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Innovation You Have Done It, and Will Continue
to Do It!

• libraries evolve as our users' information
  culture evolves in order to meet users' changing
  needs.
• -Laura Cohen
• Web Support Librarian
• University at Albany, SUNY (Retired)

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What is Web 2.0??

• Advertising slogan
• O'Reilly Media in 2004
• Has come to define an era of computing
• How people use computers
• How information is organized
• What was Web 1.0??

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Web 1.0
Apple 2c
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Web 1.0
Windows 3.0
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Web 1.0
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Web 1.0
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Web 1.0
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Web 1.0
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Web 1.0
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Web 1.0
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Web 1.0
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So What is Web 2.0??

• Systems Migration from PC based ? Network
  Based
• Information is now collaborative, shared, and
  accessible
• Social Networking Sites
• Blogs
• Wikis
• RSS Feeds

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What is Library 2.0?

• Is it the same as Web 2.0??
• Library 2.0 simply means making your librarys
  space (virtual and physical) more interactive,
  collaborative, and driven by community needs.
  Examples of where to start include blogs, gaming
  nights for teens, and collaborative photo sites.
  The basic drive is to get people back into the
  library by making the library relevant to what
  they want and need in their daily lives to make
  the library a destination and not an
  afterthought. Emphasis added
• -Sarah Houghton-Jan, Digital Futures Manager, San
  Jose Public Library

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First Stop Library Websites

• Website Virtual Bridge between Patron and the
  Library
• BUT NOT the only bridge.
• Organized?
• Accessible?
• Intuitive and Easy to Use?
• Who is your patron?
• Is the website Relevant to your patrons?
• Do you even have control?

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Sample Sites

• Hennepin County Library
• Kent District Library
• Lee County Public Library
• Michigan State University
• TBLC

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Make Content Accessible

• Tampa Hillsborough County Public Library

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Tampa Hillsborough County Usage
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FEL Page
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Telephone/IM Reference

• Telephone Reference
• Ask A Librarian Chat
• Multiple IM Chat Services
• UF Site
• AOL
• MSN
• Yahoo
• Not sure which?? Try Trillian
• Using FEL to provide patron services

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Blogs

• What is a Blog?
• Who uses them and for what?
• Personal Blog (Sam Deddeh)
• News Commentary (CBS News)
• Consumer Information (CNet)
• General Interest (Green Apples)

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Blogs

• How do you or would you use a blog in your
  library?
• Creating a blog?
• Who? Individual or Departmental?
• What? Book reviews, library news, community
  information, library programming?
• How? (This is the easy part)

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Adjust settings or start blogging away! My Blog
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Blogs

• Blogs in the Library World
• The Annoyed Librarian
• Birmingham PLs Digitization Blog
• Springfield City Library
• Librarian In Black
• Internal Purposes
• Patron/Program Materials
• Administration/Staff Repository

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Wikis

• What is a Wiki?
• How is it different from a Blog?
• Who uses them and for what purpose?
• Map out your Wikibut do it in pencil!
• Lets create a page

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Wikis

• PBWiki
• New Wiki
• Books123456 Wiki
• Wikis in the Library World
• AskAwayBC
• Lib 2.0
• Library Success A Best Practices Wiki

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RSS Feeds

• What is RSS?

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RSS Feeds
WEBSITES
BLOGS
WIKIS
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RSS Feeds
WEBSITES
BLOGS
WIKIS
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RSS Feeds

• RSS Aggregators
• IE7
• Google Reader

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RSS Feeds in the Library World
Library Programming
Library Acquisitions
Librarys Content (FEL)
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FEL Resources

• Using FEL Resources

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Social Networking Sites

• What are they?
• Why the allure?
• Whos using them?
• MySpace (ColumbusPL, Hennepin, Index Wiki)
• FaceBook (TBLC, Charlotte-Mecklenburg, Belmont
  HS)
• Second Life (Info Island)
• LinkedIn

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Social Networking Sites

• YouTube
• Flickr
• How can we leverage this technology in
  libraries?
• Connect with Users
• Connect with Professionals

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Web 1.0 v. Web 2.0
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The Web 2.0 Cloud
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Marketing With Library 2.0

• Market In A Way Patrons Understand
• Branding (Magazine Page)
• Accent Programming with Content Links
• Use Web tools for Outreach (St. Tammany Parish)
• iGoogle
• Widgets
• Cross Promote with other Blogs
• Promote technology along side current programming
• CommonCraft.com

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A Glimpse of the Future

• Audio Video Content
• Digitization Made Easy USABLE
• Revisiting Product Designs Functionality
• OPACs
• SchoolRooms
• Ebscohost 2.0
• PowerSearch 2.0
• LibX
• Zotero

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THANK YOU!!

• Questions??
• PLEASE DO NOT HESITATE TO CALL ON US
• Anthony Shamoun
• [phone] x5136
• anthony.shamoun_at_sirsidynix.com
• MSN IM shamounanthony_at_hotmail.com
• AOL IM shamounanthony