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Title:

Event Promotion

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60/40 NFL. 80% of gate (home game) Concessions. Skyboxes. Signage. Broadcast coverage ... Rename a street after team or player ... – PowerPoint PPT presentation

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Title: Event Promotion


1
CHAPTER 15
  • Event Promotion

2
Sport Marketing Quarterly
  • Entertainment value backed
  • Strong advertising

3
The successful promotion test
  • Paid Attendance
  • Corporate tie-ins
  • Sponsor value
  • Media Coverage

4
The Successful Promotion Test
  • Paid attendance
  • Corporate Tie-Ins
  • Sponsor Value
  • Media Coverage

5
Season Ticket Sales
  • Season tickets to public
  • Corporate Sponsorship
  • Broadcast advertising revenue
  • Average fan pays 100 per sport event (ticket,
    parking, transportation, refreshments, programs
    and souvenirs
  • Expense side Basketball is the most profitable

6
Stadium Income
  • Getting better for the fan (from seats, to laptop
    computers, to field glasses, etc)
  • Tailgate University of South Carolina sells
    tailgates around 7500 per season
  • Other money makers
  • Sports bars
  • Half-time entertainments
  • Mascot

7
Fountains of Loot
  • Tickets are no longer the main source
  • 60/40 NFL
  • 80 of gate (home game)
  • Concessions
  • Skyboxes
  • Signage
  • Broadcast coverage
  • fundraising

8
Stadium Promotions
  • Technology speed of serve, or pitch, etc. Fans
    can be more involved
  • Scoreboards make them interesting
  • Final day or Farewells must be elaborate
  • Youth clinics
  • Executive clinics
  • Men to learn about strategies
  • Women who want to keep in shape
  • Moms who want to understand the sport better

9
Special Promotions
  • Team in TV or film
  • Rename a street after team or player
  • Composer to give your team some props in the song
    or a victory song Super Bowl ShuffleDa Bears

10
Planning Event
  • Think of the name- pg. 325 -327
  • Record Day What a nightmare to promote?
  • Ex. Cal Ripken

11
Fan Promotions
  • Souvenirs
  • Attendance Record
  • Photo Day
  • Goof-off day
  • Dating Game
  • Dollar Day
  • Holidays

12
Youth Promotions
  • Seminars
  • Cards
  • Autographs

13
Prizes and Giveaways
  • Self-liquidating premiums
  • Free giveaways
  • Foam bats
  • Fingers
  • Cushions
  • Visors
  • Etc.

14
Operating Budget - Event
  • Income
  • Broadcast rights
  • Luxury boxes
  • Season Tickets
  • Game Gate
  • Signage
  • Concessions
  • Programs, films, etc.
  • Licensed merchandise

15
Expenses
  • Salaries
  • Pension
  • Game day free-lancers
  • Travel
  • Hotel
  • Meals
  • Equipment
  • Bonuses
  • Stadium rent/Real estate
  • Insurance
  • Taxes
  • Advertising
  • Training Facilities

16
Corporate Sponsorship
  • Largest sponsors include airlines, food, sports
    equipment, automotive ,Wall Street brokerage
    firms, beverage companies
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