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MEA8: Not Your Grandma's Web Site Anymore: Responsibilities, Tools, and Systems That Make Up Today's

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MEA8: Not Your Grandma's Web Site Anymore: Responsibilities, Tools, and Systems ... MEA8: Not Your Grandma's Web Site Any More. Steven B. Lewis, SUNY Brockport ... – PowerPoint PPT presentation

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Title: MEA8: Not Your Grandma's Web Site Anymore: Responsibilities, Tools, and Systems That Make Up Today's


1
MEA8 Not Your Grandma's Web Site Anymore
Responsibilities, Tools, and Systems That Make Up
Today's College Web Sites
  • HighEdWebDev 2005

2
Importance of this Work
  • Development of the Professional Society
  • Sample Job Descriptions Combinations
  • Comparability Across Institutions
  • Terminology Among Ourselves
  • Salary Survey (tuned by responsibilities)
  • First step Understand the medium!

3
Importance of this Work (cont.)
  • Policy Statements
  • Definition of Responsibilities
  • Division of Responsibilities in Groups
  • Best Practices

4
Five Core Branches of Higher Education Web Sites
  • The basis from which
  • all else springs

5
History of Higher Education Web Site Development
6
Beyond Internet vs. Intranet
7
The Five Branches
  • Marketing Branch
  • Business Branch
  • Education Branch
  • Utility Branch
  • Personal Branch

8
Defining the Branches
  • Marketing branch
  • (Most) Public Web site
  • Goal attracting new students
  • Goal disseminating campus news
  • Goal promoting campus events
  • Goal meet strategic objectives
  • Audience Everybody?

9
Defining the branches (cont.)
  • Business branch
  • Managing the business side of higher education
  • online admission applications, registration,
    academic history retention, bill payment,
    specialized applications, etc.
  • Goal business process efficiency

10
Defining the branches (cont.)
  • Education branch
  • Supporting/providing/enhancing instruction
  • Goal extending the classroom
  • Goal replacing the classroom
  • Goal fostering community
  • Goal reduced use of paper (?)

11
Defining the branches (cont.)
  • Utility branch
  • Unspecialized applications that exist in most
    organizations
  • e-mail, lists calendar IM groupware
  • Goal support everything else

12
Defining the branches (cont.)
  • Personal branch
  • Personal Web space for students, faculty, staff,
    alumni, clubs for a variety of uses
  • e-portfolios, blogging, bare HTML space
  • Goal creative outlet
  • Goal experience
  • Goal marketing to prospects
  • Goal marketing to employers

13
Branch Layers
  • Branding Layer
  • Presentation Layer
  • Hardware
  • Software
  • Backend Layer
  • Hardware
  • Software

14
Presentation Layer
  • Apache, IIS, Tomcat, etc.
  • Education branch
  • Learning Management Systems
  • Angel, Blackboard, WebCT
  • Utility branch, Business branch
  • PnP systems, common utilities
  • Portals
  • tie together all branches???

15
Backend Layer
  • Marketing branch
  • Content Management Systems
  • Business branch
  • Campus Information Systems
  • Education branch
  • Learning Management Systems

16
Needs Assessment
  • The branches, layers are general needs.

17
Stakeholders
18
Tools We Use In Higher Education Web Sites
  • Understanding them within the Five Branches Model

19
What is a Content Management System?
  • Given the Five Branches Model A CMS is an
    administrative user interface that allows
    distributed updating of the Marketing Branch of
    the Web site. CMSes generally require only a
    browser to operate, and as such are themselves
    part of the Utility Branch of the Web site.

20
What is a Learning Management System?
  • Given the Five Branches Model An LMS is an
    integrated Web-based system that fosters learning
    through such tools as group discussions, quizzes
    and exams, grading, document distribution,
    e-mail, and calendaring. LMSes are typically
    vertical silos in the Education Branch, but
    integrate somehow with the Business Branch.

21
What is a Campus Information System?
  • Given the Five Branches Model A CIS is an
    integrated set of programs and data to run the
    administrative operations of a college or
    university, typically including HR functions,
    academic and financial transactions and records,
    reporting, etc. CISes are typically vertical
    silos in the Business Branch.

22
What is a Portal?
  • Given the Five Branches Model A portal is a Web
    interface that allows the end user to easily
    access personalized content aggregated from more
    than one Branch.

23
Policy Implications
  • Avoiding common traps and considering key
    questions

24
Branding
  • Is our branding limited to the Marketing Branch
    of the Web site?
  • Should it be more pervasive?

25
Editing
  • What portions of the Web will you edit?
  • Personal Web space editing government
    censorship for public institutions?
  • Pandoras box?

26
Case Study Accessibility Policy
  • NYS accessibility policy and how it impacts
    Higher Education

27
Case Study Accessibility
  • NYS OFT S04-001 applies to all web-based
    intranet and internet information and
    applications made available by state agencies to
    the general public, state employees and any other
    persons
  • Is there a branch to which this definition does
    not apply?

28
Case Study Accessibility
  • 12.5 All documents with client side scripting
    will provide equivalent content or functionality
    via a noscript element.
  • AJAX e-mail clients?
  • Still a problem if separate, client-side
    accessible software exists?

29
Case Study Accessibility
  • 14.1 When downloadable documents e.g., word
    processing documents, spreadsheets, Portable
    Document Format (PDF), java applets are used, a
    link to accessible HTML or text version(s) will
    be made available.
  • Electronic Reserves?
  • More accessible than former, physical reserve
    copy method!

30
Procurement
  • When you have policies in force, are Web-enabled
    tools evaluated against the standards prior to
    purchase?
  • CMS clear need for publishing aspect
  • E-mail, CIS, Portal
  • Will best products be illegal to use?

31
Downtime Policy
  • Acceptable Duration of Downtime
  • Scheduled Unscheduled
  • Acceptable Period of Downtime
  • 5 pm vs. 5 am Upgrades

32
Governance
  • Who is responsible for the Web site?

33
Policy Responsibilities
  • Development
  • Approval
  • Publication/Distribution
  • Implementation
  • Enforcement/Adjudication/ Remediation

34
Job Responsibilities
  • Different branches have different needs. How are
    they met? Are efforts coordinated?

35
Job Functions
  • Training
  • Developing
  • Programming
  • Supporting
  • Operating
  • Editing
  • Coding
  • Updating
  • Maintaining
  • Integrating

Et cetera…
36
Mapping Functions to Branches
37
Mapping Job to Model
  • What of your job is in each branch?
  • About 60 of my time is spent writing for the
    Marketing Branch.
  • What of the total job in each branch at your
    institution is your job?
  • I am responsible for about 10 of all the
    Business Branch programming done at my
    institution.

38
Case Study Buffalo State
  • How does the Web team share responsibility for
    the Web with the IT group?

39
Case Study Buffalo State
Web team will work on nearly anything if asked.
Business projects are on main www machine.
40
Links
  • New York State Accessibility Policy http//www.of
    t.state.ny.us/policy/s04-001/index.htm
  • Buffalo State Web Team http//www.buffalostate.ed
    u/collegerelations/webhelp.xml
  • Author http//www.brockport.edu/its/web/manager.h
    tml
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