Ethnography

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Ethnography

• Malavika Mantripragada

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What Is Ethnography?

• Fundamental research method of cultural
  anthropology
• Written text produced to report ethnographic
  research results

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What Do Ethnographers Do?

• Live among the people we are studying
• Participate in their everyday lives
• Take detailed written notes, sometimes including
  photos and videos
• Known as The Ethnographic Method

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The Ethnographic Method

• Selection of a culture
• Review of the literature pertaining to the
  culture
• Gaining informants, using them to gain yet more
  informants in a chaining process
• Gathering observational transcripts and interview
  recordings
• Data analysis and theory development

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Present Day Ethnography

• Study schooling, public health, rural/urban
  development, consumers and consumer developments
• Any other human area

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Bibliography

• Other training sessions
• List books, articles, electronic sources
• Consulting services, other sources

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