Samsung YOUniverse Project. ?????? Samsung YOUniverse. - PowerPoint PPT Presentation

1 / 11
About This Presentation
Title:

Samsung YOUniverse Project. ?????? Samsung YOUniverse.

Description:

It's a powerfull yet simple idea, developed entirely in Ukraine and it has a ... The program was highly effective and got together a large group of users. ... – PowerPoint PPT presentation

Number of Views:284
Avg rating:3.0/5.0
Slides: 12
Provided by: JaroslawW5
Category:

less

Transcript and Presenter's Notes

Title: Samsung YOUniverse Project. ?????? Samsung YOUniverse.


1
Samsung YOUniverse Project. ?????? Samsung
YOUniverse.
2
  • Task
  • To create Samsung mobile users database in
    Ukraine.
  • Solution
  • Samsung YOUniverse. Locally developed and
    executed loyalty program that allows mobile users
    to get more out of their lifes.
  • Results
  • The number of registered users exceeded 3 of
    estimated Samsung mobile owners which is one of
    top worlds results.
  • ??????
  • ??????? ???? ?????? ????????????? ??????????
    ?????????? Samsung.
  • ???????
  • Samsung YOUniverse ??????????????
    ????????????? ? ????????????? ?????????
    ??????????, ??????????? ????????????? ?????????
    ????????? ???????? ?????? ?? ?????.
  • ??????????
  • ?????????? ?????????????????? ?????????????
    ????????? 3 ?? ?????????? ?????????? ?????????
    ????????? Samsung, ??? ???????? ????? ?? ??????
    ??????????? ? ????.

3
Why is this project worth award
  • Its more than ad, its an act thanks to the
    campaign idea people get a real benfit from the
    brand.
  • Its a powerfull yet simple idea, developed
    entirely in Ukraine and it has a chance to be
    adapted in other countries.
  • Its beautifully crafted Poster and leaflet
    voted among top ten designs by Samsung.
  • Its highly effective.

4
?????? ?????? ??????? ???????
  • ??? ?????? ??? ???????, ??? ????????? ?????????
    ???????? ???? ???????? ???????? ?????? ?? ??????.
  • ??? ??????? ? ????????????? ??????? ????,
    ????????? ????????????? ? ???????, ????? ????
    ???????????? ? ?????? ???????.
  • ???? ????????? ??????????? ?????? ? ?????? ????
    ?????? ? ??????? ?????? ???????? Samsung.
  • ???????? ????? ??????????.

5
The idea is encapsulated in the word
"YOUniverse,and explained with a subline
"Imagine everythings rolling around you". This
poster was a first contact point in point of
sales. It translates the idea visually.
???? ??????????? ? ????? YOUniverse ?
??????????? ? ???????????? ?????????, ??? ???
????????????? ?????? ????. ???? ?????? ????
?????? ?????? ???????? ? ????????????? ?
????????? Samsung. ?? ???????? ???? ????????
?????????.
6
After seeing a poster, customers were approached
with leaflets to get to know better about what
YOUniverse is
????? ????, ??? ??????????? ?????? ??????, ??
?????????? ???????????? ? ????????, ? ???????
???????????? ???? YOUniverse.
7
Inside the brochure, one can find a foldable
map of his YOUniverse, instructing how to make
it more personal with the help of Samsung.
?????? ??????? ????? ????? ????????? ?????
????????? YOUniverse, ??????? ????????, ???
Samsung ??????????????? ??? ? ??????? ??????????
????????????.
8
Even advanced Samsung mobile users could
discovered the tips, they would never expect they
exist. Indeed, it was a call to action to join
Samsung community to get even more and socialize
???? ?????????? ???????????? ??????????
?????????? Samsung ?????? ??? ???? ?????, ?
????????????? ???? ??? ?????? ?? ???????????.
????? ???????????? ? ?????????? ? ??????????
Samsung, ????? ???????? ??? ?????? ?? ????? ?
???????
9
That made users get ready to fill a simple data
sheet
??? ?????????????? ????????????? ? ??????????
??????? ??????
10
and get immediately rewarded with possibilty of
instant use of YOUniverse loyality card. We
called it your ticket to YOUniverse.
? ????????????????? ????????? ???????, ? ????
??????????? ??????????? ???????????
?????????????? ????????? Samsung ?????????
???????? ?????????? ????????????? ?????? ?
YOUniverse.
11
The program was highly effective and got together
a large group of users. Its now being extended
on friend gets friend basis. As the next step
Samsung YOUniverse community will start
contacting, virtually and in real on regular
basis. Its fun!
????????? ????? ????? ??????????? ???
?????????? ????????? ?????????????. ???????
?????? ???????????? ?? ???????? ?????? ???????
??????. ????????? ????? YOUniverse ??????
??????????? ????? ??????????? ??????????
?????????? ????????? ??? ???????????, ??? ?
????????. ??? ???????!
Write a Comment
User Comments (0)
About PowerShow.com