Culture and Civilization Theory Or, He is, like, ' ' ' Oh, My Gawd ' ' ' sooooo cute Weeks Reading: - PowerPoint PPT Presentation

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Culture and Civilization Theory Or, He is, like, ' ' ' Oh, My Gawd ' ' ' sooooo cute Weeks Reading:

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Geto Boys 'I like bitches. All kinds of bitches. To take off my shirt. And pull down my britches ... Geto Boys: 'You want to know my name' January 24/27 s002 ... – PowerPoint PPT presentation

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Title: Culture and Civilization Theory Or, He is, like, ' ' ' Oh, My Gawd ' ' ' sooooo cute Weeks Reading:


1
Culture and Civilization Theory (Or, He is,
like, . . . Oh, My Gawd . . . sooooo
cute!)Weeks Reading Chapter 7

2
Theory
  • A statement of how and why specific facts are
    related
  • E.g. Car exhaust leads to higher rates of cancer.

3
What is Theory?
  • Theories help us to explain cultural phenomena.
  • No one theory is universally valid.
  • E.g. Exhaust is not the only cause of cancer.
  • E.g. Exhaust fumes will not always cause cancer.
  • Today culture and civilization

4
Response to Emergence of Popular Culture
  • Early 1900s The Arrival of Mass Culture
  • Novels
  • Films
  • Popular magazines
  • Radio

5
Culture and Civilization
  • Popular Culture as . . .
  • Cheap, tawdry, and simplistic
  • A threat to the status of high culture

6
Culture and Civilization
  • A set of distinctions . . .

7
Distinction No. 1
  • Commerce () versus Art
  • Belief no role for commerce in true art

8
Distinction No. 1
  • Logic and strategies of mass production as
    applied to culture
  • Systematic and bureaucratic (popcult)
  • rather than emerging organically from a way
    of life

9
Distinction No. 2
  • High Culture/Art innovative, original
  • VERSUS
  • Popular culture formulaic

10
Distinction No. 2
  • Mini-Case Study Contemporary Popular Music
  • Question Is it formulaic?

11
Formula in Popular Music
  • distribution
  • method of promotion
  • song structure chorus-verse-chorus
  • song length
  • instrumentation
  • time between releases (18 to 24 months)
  • look/age
  • number of band members
  • lyric topics

12
Teen Heartthrobs A Case Study
  • Two questions to answer
  • What is the formula?
  • What is the source of value for the audience?
  • Clip Backstreet Boys

13
A Long History
14
Quality No. 1 Pre-Adult/Post-Adolescent
  • Innocence symbols of childhood
  • Connection to family like a family
  • Animals as pets
  • Playful

15
Comparison . . . U2
16
Quality No. 1 Pre-Adult/Post-Adolescent
17
Age one especially boyish character
18
Boyish Characters
  • See, for example
  • Davey Jones (The Monkees)
  • Michael (The Jackson Five)
  • Donny (Osmond Family)
  • Nick (Backstreet Boys)
  • Joey (NKOTB)

19
Facial/Body Hair
20
Pre-Adult/Post-Adolescent
  • Band (Brand) Names
  • New Edition
  • BackStreet Boys
  • Boyz 2 Men
  • New Kids on the Block

21
Quality No. 2
  • Unique Romantic Orientation
  • Non-Aggressive Sexuality

22
NSync (song titles)
  • Tearing Up My Heart
  • I Just Wanna Be With You
  • For the Girl Who Has Everything
  • God Must Have Spent a Little More Time on You
  • I Need Love
  • I Want You Back
  • I Drive Myself Crazy
  • Crazy For You
  • Everything I Own

23
Lyrics New Edition, Heartbreak
  •  
  • In the store signing autographs at the mall
  • Next in line was a fly girl standing tall
  • Signed my name and said give me a call baby you
    know
  • The girl screamed and fainted panic on the
    floor
  • The bodyguard pulled us out the back door
  • I never saw (her) anymore
  • It was an in-store heartbreak
  • People think we dont get lonely
  • But were far away from home
  • One minute, 20,000 people
  • But then they go home and were alone

24
That girl will never be mine First time I saw
her at the front door That girl, her face on
every billboard Hands down, you won't believe
the way she laid her eyes on me Six feet, I spot
her from the cat walk So fly, we got into a small
talk Too bad she had to move along One smile
and she was gone Can't explain I never thought
that I was gonna lose my head Call me insane
There's got to be a way How can I get next to
her Now tell me how it's gonna be done Will I
win or lose this one? (Don't care about the fact
that)
  • NSync That Girl Will Never Be Mine

25
Comparison . . . Geto Boys
  • I like bitches
  • All kinds of bitches
  • To take off my shirt
  • And pull down my britches
  • If she has big tities
  • Ill squeeze them and holdem
  • As she sucks my dick and scrotum
  • If shes got another friend then Ill fuck her
    too
  • Together we can play a game of switcheroo
  • I aint the type who gets all mushy
  • I like to sit back
  • And watch them eat each others pussy
  • Weak people people might say Im insane
  • But thats the other damn love of the fame
  • Ill turn your sister out if you fuck with me
  • You want to know my name

Geto Boys You want to know my name
26
Audience Considerations
  • Adolescence
  • buffer between childhood and adulthood
  • Introduction to adult (romantic/sexual)
    relationships

27
Genres
  • A category of cultural production that shares
    similar characteristics or features
  • E.g. Television
  • Daytime talk show
  • Game show
  • Prime time drama
  • Local news and information
  • And so on

28
Conventions of the daytime melodrama
  • Focus on human relationships (men, too)
  • Serial format ongoing storyline
  • Characters linked by family (decreasingly the
    case)
  • Moral dilemmasfamily loyalty, romantic
    infidelity.
  • Children small role in narrative.

29
How the genre works/what is the social
significance of genres
  • Organizes the consumers interpretation/experience
    of the text (e.g. film)
  • Changes over time

30
Distinction No. 3Individual Creativity versus
Bureaucracy
  • High culture/Folk culture the individual as
    producer
  • Mass/Popular Culture produced by large
    bureaucratic, (often) multinational organizations
  • The Death of the Author

31
Distinction No. 3
  • Belief creative work is the work of individuals.
  • Bureaucracies/large organizations can not produce
    creative work.
  • Thus . . .

32
Packaging the Author
33
Tommy Personalized
  • The use of an individuals name as opposed to
    ABC Co.
  • Large multinationals -- The use of individuals
    figures for symbolic purposes
  • the designer tapping into pre-existing beliefs

34
Fashions Hierarchy
  • Donna Karen
  • Calvin Klein
  • Giorgio Armani

35
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36
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37
Distinction No. 4 Our culture versus Foreign
Culture
  • Mass or popular culture as a foreign presence
  • Americanization
  • Britain
  • Canada
  • Keeping the bloodline of the culture pure
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