Personal Branding: The Key to Success William Arruda New York, NY, USA

1
Personal Branding The Key to Success!
William Arruda New York, NY, USA
2
What Are We Going to Talk About?

• Branding
• Personal Branding
• Three-Steps

3
What is a Brand?
Unique Promise of Value
4
The Worlds Strongest Brands
Source InterBrand
5
(No Transcript)
6
The most exhausting thing you can be is
inauthentic. Anne Morrow Lindbergh
7
Consider These Brands
Silicon Valley
8
THE
HAS
OF
WORK
WORLD
FOREVER
CHANGED
9
Conformity is the Enemy of Innovation
10
Build Your Brand
You
Peers
Target Audience
11
EX
EXTRACT
EXPRESS
EXUDE
12
Benefits of a Strong Personal Brand

• Self understanding
• Visibility and presence
• Differentiation
• Control
• Wealth
• Continuity
• Achievement
• Fulfillment

13
1
Extract
14
Turn Your Goals into GOLD
15
Get to Know Your VPs
16
The VPs of Brand YOU

• Vision
• Purpose
• Values
• Passions

17
Perception IS Reality
18
Leader-like
Stubborn
Funky
Colorful
Stressed Out
Creative
Caring
Irreverent
Honest
Driven
Reliable
Adventurous
Bold
Sassy
Outrageous
Smart
Supportive
Funky
19
Richard Branson The Intrepid Brand
Innovative Bold Maverick Risk Taker Successful Com
petitive Boundless
20
www.reachcc.com/360v4register
21
Eliminate the F Word
X
Best
F _ _ _
I
N
E
Exceptional
Outstanding
Extraordinary
22
Your Target Audience

• Understand your target audience and key
  influencers

23
Know Your Peers/Competitors

• Whats the same?
• What separates you?

x
24
I ? Brand
Brand
Commodity
25
Whats the Difference?
26

• Different

• Same

Degree
Quick wit
Volunteer work
Coach certification
Languages I Speak
GPA
Passion for the environment
Years of experience
27
To Stand Out -Take a Stand

• Establish thought-leadership
• Dont be Me too
• Own it
• Be fearless youll offend some but gain respect
• Be open - youll attract like-minded colleagues

28
2
Express
29
The ilities

• Visibility

• Credibility

30
Articles
Blog
Web
Newsletter
CONTENT
Speaking
Volunteer Activities
Sponsorships
31
The Three Cs
You Cant Spell BrandWithout the Letter C
CLARITY
CONSISTENCY
CONSTANCY
32

• Evaluate your skills
• Email
• Phone
• In Person
• Delivering Presentations
• Writing (reports, etc)
• Instant Messaging

1
5
33
Oprah The Caring Brand
Human Concerned Empathetic Genuine
Warm
34
MadonnaThe Chameleon Brand
Dynamic Trend Setting Shocking Female Talented
35
If you dont show up in Google, do you exist?
36
Digitally Disastrous
DigitallyDistinct
V O L U M E
Digitally Dissed
Digitally Dabbling
Digitally Disguised
R E L E V A N C E
37
www.onlineidcalculator.com
38
From Reality to Virtual Reality
39
Build Your Brand in Bits and Bytes
40
3
Exude
41
Managing Your Brand Environment
You
42
Live in the Inquiry
43
Your Brand Community
Family
Friends
YOU
Colleagues
44
Networkings 1 Rule
G
E
I
V
45
Connect Network Members
Ian
Sally
YOU
Lee
Juan
Judith
46
Get in the Habit
47
Ask Not What Your Network Can Do For You
48
In Summary

• The World Has Changed
• Build Your Brand
• Strive for Career Distinction
• Its About
• Authenticity
• Differentiation
• Relevance
• Jump on the BrandWagon Now

49
Do you leave your mark on everything you do?