Word of mouth epidemics, sticky balls and the power of stories

1
Word of mouth epidemics, sticky balls and the
power of stories

• How to make participation in sport and physical
  activity into a word of mouth epidemic

2
A word of mouth epidemic
3
Can we reverse the decline?
4
Three Characteristics of epidemics
5
Contagiousness
6
Little things can have big effects
7
Little things have big effects
8
Change happens in one dramatic moment
9
The Law of the Few
10
Connectors
11
Mavens
12
Salespeople
13
The stickiness factor
14
The power of context
15
Now create a word of mouth epidemic

• Focus, test and believe