Title: Integrating Social Media With Traditional Media
1Integrating Social Media With Traditional Media
2About Parker Mason
- Product Support Manager, CNW Group
- BlogCampaigning.com
- _at_ParkerNow on Twitter
3About the Presentation
- Not a very formal presentation.
- You dont have to take notes
- Im going to make you raise your hands
- Ask questions! Tweet!
- Also time at the end for questions
- This is the last slide with bullet points.
4Integrating Social Media With Traditional Media
5Not a great title.
6Social media and traditional media are
integrating just fine without us.
7The lines are blurring between social media and
traditional media.
8Stop freaking out about social media.
9Its just media.
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11Stories have comments.
12Easily-shareable content.
13Engaged Reporters.
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15New Title.
16Everything I Need To Know About Social Media I
Learned From The Globe and Mail
171. Make it easy for people to get the information
they want in the format they prefer.
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27How does this apply to you, the communicator?
28Make it easy for anyone to access your
information.
29Multiple channels
30Multiple formats
312. Embrace multimedia
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38Not limited by column inches.
39Not limited by print schedules or news cast
times.
40So what can you do?
41Add multimedia to your news.
42Offer different formats.
43Offer different photo sizes and qualities
44Print quality and web quality
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48Same with video.
49Enable embedding.
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52Offer downloadable versions.
53What if someone does something with it and
re-posts it on the internets!?!?
54Your biggest problem is obscurity, not satire.
553. Easy URLs
56If you want people to access your information
57make it easy for them.
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60Boston.com/bigpicture
61http//ParkerMason.ca/files/October09/presentation
s/CanadianInst.ppt
62ParkerMason.ca/globe
63People are more likely to click on friendly URLs
like that.
64Also! search engines look for keywords in the URL
65(also if its an electronic version of the link,
always use http// )
66(and those URL shorteners can be a smart idea)
674. Keyword-rich, easy to understand headlines
- Actually BBC, not Globe and Mail
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69Study by Jakob Nielsen
70An average of 5 words and 34 characters
71Great for search
72No jargon.
735. Do It Live.
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76Everyone is busy.
77People dont have time to go to every single
event.
78Let them join virtually.
79Do an online press conference
80Give updates as they become available.
81Make your spokespeople available to answer
questions online.
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84But!
85Its not all about technology.
866. Be Part Of The Community
87Linking to people and reading comments makes
journalists stronger
- -Mathew Ingram, Globe and Mail Communities Editor
88Why?
89It teaches them about their audience.
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92Put the social in social media.
93Who is your audience?
94The best way to understand your audience is to
join them.
95The best way to join is to participate.
967. Keep It Fresh
97Why do you read the newspaper?
98New information everyday.
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100Try New Things
101Forget case studies.
102Stop thinking about best practices
103Go out and do something interesting.