Integrating Social Media With Traditional Media - PowerPoint PPT Presentation

1 / 103
About This Presentation
Title:

Integrating Social Media With Traditional Media

Description:

Integrating Social Media With Traditional Media – PowerPoint PPT presentation

Number of Views:51
Avg rating:3.0/5.0
Slides: 104
Provided by: parker53
Category:

less

Transcript and Presenter's Notes

Title: Integrating Social Media With Traditional Media


1
Integrating Social Media With Traditional Media
  • Parker Mason

2
About Parker Mason
  • Product Support Manager, CNW Group
  • BlogCampaigning.com
  • _at_ParkerNow on Twitter

3
About the Presentation
  • Not a very formal presentation.
  • You dont have to take notes
  • Im going to make you raise your hands
  • Ask questions! Tweet!
  • Also time at the end for questions
  • This is the last slide with bullet points.

4
Integrating Social Media With Traditional Media
5
Not a great title.
  • (my fault)

6
Social media and traditional media are
integrating just fine without us.
7
The lines are blurring between social media and
traditional media.
8
Stop freaking out about social media.
9
Its just media.
10
(No Transcript)
11
Stories have comments.
12
Easily-shareable content.
13
Engaged Reporters.
14
(No Transcript)
15
New Title.
16
Everything I Need To Know About Social Media I
Learned From The Globe and Mail
17
1. Make it easy for people to get the information
they want in the format they prefer.
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
How does this apply to you, the communicator?
28
Make it easy for anyone to access your
information.
29
Multiple channels
30
Multiple formats
31
2. Embrace multimedia
32
(No Transcript)
33
(No Transcript)
34
(No Transcript)
35
(No Transcript)
36
(No Transcript)
37
(No Transcript)
38
Not limited by column inches.
39
Not limited by print schedules or news cast
times.
40
So what can you do?
41
Add multimedia to your news.
42
Offer different formats.
43
Offer different photo sizes and qualities
44
Print quality and web quality
45
(No Transcript)
46
(No Transcript)
47
(No Transcript)
48
Same with video.
49
Enable embedding.
50
(No Transcript)
51
(No Transcript)
52
Offer downloadable versions.
53
What if someone does something with it and
re-posts it on the internets!?!?
54
Your biggest problem is obscurity, not satire.
55
3. Easy URLs
56
If you want people to access your information
57
make it easy for them.
58
(No Transcript)
59
(No Transcript)
60
Boston.com/bigpicture
61
http//ParkerMason.ca/files/October09/presentation
s/CanadianInst.ppt
62
ParkerMason.ca/globe
63
People are more likely to click on friendly URLs
like that.
64
Also! search engines look for keywords in the URL
65
(also if its an electronic version of the link,
always use http// )
66
(and those URL shorteners can be a smart idea)
67
4. Keyword-rich, easy to understand headlines
  • Actually BBC, not Globe and Mail

68
(No Transcript)
69
Study by Jakob Nielsen
  • usability expert

70
An average of 5 words and 34 characters
71
Great for search
72
No jargon.
73
5. Do It Live.
74
(No Transcript)
75
(No Transcript)
76
Everyone is busy.
77
People dont have time to go to every single
event.
78
Let them join virtually.
79
Do an online press conference
80
Give updates as they become available.
81
Make your spokespeople available to answer
questions online.
82
(No Transcript)
83
(No Transcript)
84
But!
85
Its not all about technology.
86
6. Be Part Of The Community
87
Linking to people and reading comments makes
journalists stronger
  • -Mathew Ingram, Globe and Mail Communities Editor

88
Why?
89
It teaches them about their audience.
90
(No Transcript)
91
(No Transcript)
92
Put the social in social media.
93
Who is your audience?
94
The best way to understand your audience is to
join them.
95
The best way to join is to participate.
96
7. Keep It Fresh
97
Why do you read the newspaper?
98
New information everyday.
99
(No Transcript)
100
Try New Things
  • Last Lesson

101
Forget case studies.
102
Stop thinking about best practices
103
Go out and do something interesting.
Write a Comment
User Comments (0)
About PowerShow.com